SYSTEMS AND METHODS FOR PROVIDING CONTENT ITEMS VIA A PUSH MARKETING AUCTION

    公开(公告)号:US20240320713A1

    公开(公告)日:2024-09-26

    申请号:US18736365

    申请日:2024-06-06

    Applicant: GOOGLE LLC

    CPC classification number: G06Q30/0275 G06Q30/0252 G06Q30/0261 H04L67/55

    Abstract: The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

    Systems and methods for providing content items via a push marketing auction

    公开(公告)号:US12026752B2

    公开(公告)日:2024-07-02

    申请号:US17139728

    申请日:2020-12-31

    Applicant: Google LLC

    CPC classification number: G06Q30/0275 G06Q30/0252 G06Q30/0261 H04L67/55

    Abstract: The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

    Graphical user interface rendering management by voice-driven computing infrastructure

    公开(公告)号:US11429346B2

    公开(公告)日:2022-08-30

    申请号:US17363566

    申请日:2021-06-30

    Applicant: Google LLC

    Abstract: Managing rendering of a graphical user interface is provided. A system receives data packets comprising an input audio signal. The system determines an application identifier and query. The system provides the query to the application to cause the application to generate a second query for transmission to a third-party server, and identify responses to the query. The system intercepts the responses, and generates a keyword based on the responses. The system selects a digital component using the keyword, executes a deduplication process, and determines to add the digital component to the responses. The system constructs a display output using a graphical user interface template that integrates the plurality of responses generated by the application with the digital component, and provides the display output to the computing device for rendering.

    Automatic virtual phone number pool management

    公开(公告)号:US11250464B1

    公开(公告)日:2022-02-15

    申请号:US17111064

    申请日:2020-12-03

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A method includes: identifying a pool of telephone numbers; assigning the telephone numbers to a pool manager; allocating by the pool manager, subsets of the telephone numbers to a plurality of allocators, each allocator responsible for allocating telephone numbers to an associated group of content sponsors; determining a first allocation of a first subset, the first allocation being distributed among the content sponsors associated with a first allocator, creating first pools each associated with a respective one of the content sponsors associated with the first allocator; reclaiming one or more telephone numbers from a pool of the first pools; and assigning ones of the reclaimed telephone numbers by the first allocator into either other pools of the first pools or back to the pool manager for allocation to other allocators.

    DETECTION OF DUPLICATE PACKETIZED DATA TRANSMISSION

    公开(公告)号:US20210366481A1

    公开(公告)日:2021-11-25

    申请号:US17393258

    申请日:2021-08-03

    Applicant: Google LLC

    Abstract: A system of reducing transmissions of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify candidate interfaces and determine if prior instances of the packetized data was transmitted to the candidate interfaces. The interface management component can prevent the transmission of the packetized data if determined to be redundant.

    GRAPHICAL USER INTERFACE RENDERING MANAGEMENT BY VOICE-DRIVEN COMPUTING INFRASTRUCTURE

    公开(公告)号:US20210326106A1

    公开(公告)日:2021-10-21

    申请号:US17363566

    申请日:2021-06-30

    Applicant: Google LLC

    Abstract: Managing rendering of a graphical user interface is provided. A system receives data packets comprising an input audio signal. The system determines an application identifier and query. The system provides the query to the application to cause the application to generate a second query for transmission to a third-party server, and identify responses to the query. The system intercepts the responses, and generates a keyword based on the responses. The system selects a digital component using the keyword, executes a deduplication process, and determines to add the digital component to the responses. The system constructs a display output using a graphical user interface template that integrates the plurality of responses generated by the application with the digital component, and provides the display output to the computing device for rendering.

    Enhanced push messaging
    28.
    发明授权

    公开(公告)号:US11153397B2

    公开(公告)日:2021-10-19

    申请号:US16750867

    申请日:2020-01-23

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating and improving push messaging provided to users. In one aspect, a method includes receiving, from a user device, a request to subscribe to a push messaging service, selecting a given phone number that is uniquely associated with the user based on the received request, transmitting, to a user device, a first message that presents visual information at the user device and includes the given phone number, receiving, by the one or more servers, a second message addressed to the given phone number, selecting an additional message that presents additional visual information at the user device based, at least in part, on the message received from the user device and one or more of a geolocation of the mobile device or a time of day, and transmitting the additional message to the user device.

    SIGNAL PROCESSING COORDINATION AMONG DIGITAL VOICE ASSISTANT COMPUTING DEVICES

    公开(公告)号:US20210210115A1

    公开(公告)日:2021-07-08

    申请号:US17205895

    申请日:2021-03-18

    Applicant: GOOGLE LLC

    Abstract: Coordinating signal processing among computing devices in a voice-driven computing environment is provided. A first and second digital assistant can detect an input audio signal, perform a signal quality check, and provide indications that the first and second digital assistants are operational to process the input audio signal. A system can select the first digital assistant for further processing. The system can receive, from the first digital assistant, data packets including a command. The system can generate, for a network connected device selected from a plurality of network connected devices, an action data structure based on the data packets, and transmit the action data structure to the selected network connected device.

    Signal processing coordination among digital voice assistant computing devices

    公开(公告)号:US11037555B2

    公开(公告)日:2021-06-15

    申请号:US15764907

    申请日:2017-12-08

    Applicant: Google LLC

    Abstract: Coordinating signal processing among computing devices in a voice-driven computing environment is provided. A first and second digital assistant can detect an input audio signal, perform a signal quality check, and provide indications that the first and second digital assistants are operational to process the input audio signal. A system can select the first digital assistant for further processing. The system can receive, from the first digital assistant, data packets including a command. The system can generate, for a network connected device selected from a plurality of network connected devices, an action data structure based on the data packets, and transmit the action data structure to the selected network connected device.

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