公开(公告)号：US06837427B2

公开(公告)日：2005-01-04

申请号：US10158416

申请日：2002-05-30

申请人： Gary L. Overhultz ,  Robert W. Mead

发明人： Gary L. Overhultz ,  Robert W. Mead

IPC分类号： G06Q10/02 ,  G06Q20/20 ,  G06Q30/02 ,  G06Q50/00 ,  G06K5/10

CPC分类号： G06Q30/02 ,  G06Q10/02 ,  G06Q20/201 ,  G06Q20/202 ,  G06Q30/0272

摘要： An advertising compliance monitoring system is provided that includes a tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a reader on a periodic basis. The tag includes a memory for storing tag data, a transmitter and a receiver. The tag uses sleep modes to conserve power. The tag transmits tag data to a reader in response to an interrogation request, or automatically on a periodic basis. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper, status data (e.g., delivered, displayed), and time and date information. This data is processed by a central server to determine compliance with and/or exposure to a particular advertising program.

摘要翻译： 提供一种广告合规性监视系统，其包括贴在标志或营销材料或购物者身份证上的标签，该标签定期与阅读器通信。 标签包括用于存储标签数据的存储器，发送器和接收器。 该标签使用睡眠模式来节省电力。 该标签响应于询问请求或定期地自动地向标签读取器发送标签数据。 标签数据包括用于识别与特定符号，价格，营销材料或购物者相关联的标签的识别号码，状态数据（例如，传送，显示）以及时间和日期信息。 该数据由中央服务器处理以确定对特定广告程序的遵守和/或曝光。

公开(公告)号：US07021535B2

公开(公告)日：2006-04-04

申请号：US10975110

申请日：2004-10-27

申请人： Gary L. Overhultz ,  Robert W. Mead

发明人： Gary L. Overhultz ,  Robert W. Mead

IPC分类号： G06K5/10

CPC分类号： G06Q30/02 ,  G06Q10/02 ,  G06Q20/201 ,  G06Q20/202 ,  G06Q30/0272

摘要： An advertising compliance monitoring system is provided that includes a tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a reader on a periodic basis. The tag includes a memory for storing tag data, a transmitter and a receiver. The tag uses sleep modes to conserve power. The tag transmits tag data to a reader in response to an interrogation request, or automatically on a periodic basis. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper, status data (e.g., delivered, displayed), and time and date information. This data is processed by a central server to determine compliance with and/or exposure to a particular advertising program.