公开(公告)号：US20110289090A1

公开(公告)日：2011-11-24

申请号：US13111833

申请日：2011-05-19

申请人： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

发明人： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

IPC分类号： G06F17/30

CPC分类号： G06Q30/0256 ,  G06F17/30693 ,  G06F17/3087 ,  G06Q30/02 ,  G06Q30/0261

摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

摘要翻译： 本说明书描述了与内容呈现有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

公开(公告)号：US08732010B1

公开(公告)日：2014-05-20

申请号：US13216800

申请日：2011-08-24

申请人： Jignashu Parikh ,  Chrix Erik Finne ,  Surojit Chatterjee

发明人： Jignashu Parikh ,  Chrix Erik Finne ,  Surojit Chatterjee

IPC分类号： G06Q30/00 ,  G06Q90/00

CPC分类号： G06Q90/00 ,  G06Q30/0277

摘要： An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.

摘要翻译： 广告分发系统可以使用从登陆网页文档中提取的内容来生成具有注释和广告微点的广告素材。 广告分发系统的广告模块可以分析着陆页和其他文档来识别相关信息，例如用于点击通话注释的电话号码，商家地址和附加产品信息。 广告模块可以使用提取的内容自动生成广告创意和/或微型广告。 微型网站可以包括比着陆页少的数据密集型内容，并链接到广告创意。 以这种方式，响应于用户选择广告创意而不是下载着陆页，可以下载和显示较少的数据密集型微型站点。 这支持更快的广告浏览，并且对于在具有较慢下载速度的无线设备上投放广告特别有用。

公开(公告)号：US08732009B1

公开(公告)日：2014-05-20

申请号：US13216695

申请日：2011-08-24

申请人： Jian Zhou ,  Anshul Kothari ,  Surojit Chatterjee

发明人： Jian Zhou ,  Anshul Kothari ,  Surojit Chatterjee

IPC分类号： G06Q30/00 ,  G06Q90/00

CPC分类号： G06Q90/00 ,  G06Q30/0639

摘要： Various methods, systems, and computer program products are disclosed for determining phone numbers based on user interests. The method may include receiving an indication of one or more user actions. The method may include determining an interest of the user based on the one or more user actions. The method may include determining a product or service in which the user may be interested based on the determined interest of the user. The method may include selecting a first phone number of a vendor of the product or service and a second phone number of a call center. The method may include providing the second phone number to be communicated, wherein the second phone number when called connects a call to the first phone number.

摘要翻译： 公开了基于用户兴趣确定电话号码的各种方法，系统和计算机程序产品。 该方法可以包括接收一个或多个用户动作的指示。 该方法可以包括基于一个或多个用户动作来确定用户的兴趣。 该方法可以包括基于所确定的用户兴趣来确定用户可能感兴趣的产品或服务。 该方法可以包括选择产品或服务的供应商的第一电话号码和呼叫中心的第二电话号码。 该方法可以包括提供要传送的第二电话号码，其中当被叫时的第二电话号码将呼叫连接到第一电话号码。

公开(公告)号：US08619952B2

公开(公告)日：2013-12-31

申请号：US12985745

申请日：2011-01-06

申请人： Surojit Chatterjee ,  Anshul Kothari ,  Chen Chen

发明人： Surojit Chatterjee ,  Anshul Kothari ,  Chen Chen

IPC分类号： H04M11/00

CPC分类号： H04M3/42059 ,  G06Q30/0243 ,  H04M3/4878

摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

摘要翻译： 公开了用于确定导致电话呼叫的促销消息的各种方法，系统和计算机程序产品。 该方法可以包括传送促销消息，其中促销消息与电话号码相关联。 该方法可以包括接收到宣传消息被选择的指示。 该方法可以包括通过电话号码接收电话呼叫，指示所呼叫的电话号码的电话呼叫。 该方法可以包括基于电话号码将电话呼叫与促销消息相关联。 该方法可以包括基于相关联的电话呼叫和促销消息确定所传送的促销消息导致电话呼叫。

公开(公告)号：US08548848B1

公开(公告)日：2013-10-01

申请号：US13165686

申请日：2011-06-21

申请人： Satyam Shaw ,  Ravi Jain ,  Surojit Chatterjee

发明人： Satyam Shaw ,  Ravi Jain ,  Surojit Chatterjee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0267 ,  G06Q30/00 ,  G06Q30/0241 ,  G06Q30/0276 ,  G06Q30/0277

摘要： Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.

摘要翻译： 本文提供了用于在延迟期间（诸如当该设备请求广告商着陆页时）在移动设备上预先加载和显示介入内容（例如广告）的系统和方法。 介入内容可以预先加载到设备并与一个或多个特定广告相关联，使得选择/与相关广告进行交互在已知或检测到的等待时间期间触发内容显示。 在一些情况下，延迟阈值或阈值可以确定呈现的一种或多种类型的内容和/或内容呈现序列。

公开(公告)号：US08521584B1

公开(公告)日：2013-08-27

申请号：US12896083

申请日：2010-10-01

申请人： Paul Feng ,  Surojit Chatterjee

发明人： Paul Feng ,  Surojit Chatterjee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distribution of co-sponsored content items. In one aspect, a method includes receiving a first bid from a first content distributor and a second bid from a second content distributor, where each of the bids specifying respective amounts that the different content distributors will pay for distribution of respective content. Using the first and the second bid, a total bid is computed for a co-sponsored content item that includes the first content and the second content. A request is received for content to be presented in a presentation slot of a publisher property and the co-sponsored content item is selected for presentation based on the outcome of an auction performed using the total bid as one of a plurality of bids. In turn, data that cause presentation of the co-sponsored content item in the presentation slot of the publisher property are provided.

摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分发共同赞助的内容项。 在一个方面，一种方法包括从第一内容分发者接收第一投标和来自第二内容分发者的第二投标，其中每个投标指定不同内容分发者为分发各自内容而支付的各自的金额。 使用第一和第二出价，针对包括第一内容和第二内容的共同赞助的内容项计算总出价。 收到要在出版者财产的呈现时段中呈现的内容的请求，并且基于使用总投标执行的拍卖的结果来选择共同赞助的内容项目以用于呈现，以作为多个出价之一。 反过来，提供了在发布者属性的呈现时隙中导致共同赞助的内容项的呈现的数据。

公开(公告)号：US08510157B2

公开(公告)日：2013-08-13

申请号：US12828158

申请日：2010-06-30

申请人： Anshul Kothari ,  Surojit Chatterjee ,  Chen Chen ,  Jian Zhou

发明人： Anshul Kothari ,  Surojit Chatterjee ,  Chen Chen ,  Jian Zhou

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/08 ,  H04M15/00 ,  H04M15/805 ,  H04M2215/0192

摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.

摘要翻译： 本规范涉及跟踪与在线内容相关的电话呼叫。 通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的电话号码的呼叫的概率的动作的方法中。 通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于 呼吁一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述在线内容项目时，将所述在线内容项目提供给所述客户端设备。

公开(公告)号：US08725561B1

公开(公告)日：2014-05-13

申请号：US13168767

申请日：2011-06-24

申请人： Surojit Chatterjee ,  Anshul Kothari ,  Zhou Jian

发明人： Surojit Chatterjee ,  Anshul Kothari ,  Zhou Jian

IPC分类号： G06Q30/00 ,  G06Q90/00

CPC分类号： G06Q90/00 ,  G06Q30/0242

摘要： Systems and methods for attributing an ad impression due to a telephone call generated from a displayed advertisement are discussed herein. Techniques and systems for managing a pool of phone numbers and allocating phone numbers from that pool to advertisements for display and presentation and also tracking the number allocation time and de-allocating numbers for re-use are also discussed herein. Also, systems and methods for attributing particular calls to particular advertisements based on the ongoing phone number allocation are discussed.

摘要翻译： 这里讨论用于归因于由显示的广告产生的电话呼叫的广告印象的系统和方法。 本文还讨论了用于管理电话号码池并从该池分配电话号码到用于显示和呈现的广告以及跟踪号码分配时间和重新分配数字以用于重用的技术和系统。 此外，讨论了基于正在进行的电话号码分配来将特定呼叫归因于特定广告的系统和方法。

公开(公告)号：US08666802B2

公开(公告)日：2014-03-04

申请号：US13111833

申请日：2011-05-19

申请人： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

发明人： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0256 ,  G06F17/30693 ,  G06F17/3087 ,  G06Q30/02 ,  G06Q30/0261

摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

摘要翻译： 本说明书描述了与内容呈现有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

公开(公告)号：US08401897B1

公开(公告)日：2013-03-19

申请号：US12550946

申请日：2009-08-31

申请人： Surojit Chatterjee

发明人： Surojit Chatterjee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0261

摘要： A system and method is provided that displays advertisements. In one aspect, advertisements are associated with target areas. When a request for information is received from a client device, the system and method determine a geographic area in which the client device may be located. Advertisements may be selected based on the likelihood that the client device is within the target area. In another aspect, advertisers may select prices for their advertisement that vary with such likelihood.

摘要翻译： 提供显示广告的系统和方法。 在一个方面，广告与目标区域相关联。 当从客户端设备接收到对信息的请求时，系统和方法确定客户端设备可能位于的地理区域。 可以基于客户端设备在目标区域内的可能性来选择广告。 在另一方面，广告商可以选择其广告价格随着这种可能性而变化。