Co-sponsored content
    1.
    发明授权
    Co-sponsored content 有权
    共同赞助的内容

    公开(公告)号:US08521584B1

    公开(公告)日:2013-08-27

    申请号:US12896083

    申请日:2010-10-01

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/08

    摘要: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distribution of co-sponsored content items. In one aspect, a method includes receiving a first bid from a first content distributor and a second bid from a second content distributor, where each of the bids specifying respective amounts that the different content distributors will pay for distribution of respective content. Using the first and the second bid, a total bid is computed for a co-sponsored content item that includes the first content and the second content. A request is received for content to be presented in a presentation slot of a publisher property and the co-sponsored content item is selected for presentation based on the outcome of an auction performed using the total bid as one of a plurality of bids. In turn, data that cause presentation of the co-sponsored content item in the presentation slot of the publisher property are provided.

    摘要翻译: 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于分发共同赞助的内容项。 在一个方面,一种方法包括从第一内容分发者接收第一投标和来自第二内容分发者的第二投标,其中每个投标指定不同内容分发者为分发各自内容而支付的各自的金额。 使用第一和第二出价,针对包括第一内容和第二内容的共同赞助的内容项计算总出价。 收到要在出版者财产的呈现时段中呈现的内容的请求,并且基于使用总投标执行的拍卖的结果来选择共同赞助的内容项目以用于呈现,以作为多个出价之一。 反过来,提供了在发布者属性的呈现时隙中导致共同赞助的内容项的呈现的数据。

    Three-dimensional taxonomy server for identifying a location based on a three-dimensional position of a client device
    2.
    发明授权
    Three-dimensional taxonomy server for identifying a location based on a three-dimensional position of a client device 有权
    三维分类服务器,用于基于客户端设备的三维位置识别位置

    公开(公告)号:US08407085B1

    公开(公告)日:2013-03-26

    申请号:US12650765

    申请日:2009-12-31

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0261 G06Q30/00

    摘要: A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.

    摘要翻译: 三维分类服务器基于从客户端设备接收的三维位置信息来操作以识别客户端设备的位置。 三维位置信息可以包括全球定位系统坐标,互联网协议地址,蜂窝网络信息或任何其它类型的三维位置信息。 三维分类服务器可以与诸如广告服务器或商业搜索服务器的另一服务器结合操作,以基于客户端设备的位置传送上下文内容。 上下文内容可以包括目标广告,目标搜索结果或其他类型的上下文内容。

    Predicting promotional message response based on device distance
    3.
    发明授权
    Predicting promotional message response based on device distance 有权
    基于设备距离预测促销消息响应

    公开(公告)号:US08849694B1

    公开(公告)日:2014-09-30

    申请号:US12851833

    申请日:2010-08-06

    IPC分类号: G06Q30/00 G06Q90/00

    CPC分类号: G06Q90/00 G06Q30/0261

    摘要: Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.

    摘要翻译: 公开了用于将基于位置的促销消息传送到移动通信设备的各种方法,系统和计算机程序产品。 该方法可以包括接收与移动通信设备相关联的请求。 响应于该请求,该方法可以包括确定移动通信设备的位置和移动通信设备的用户的潜在兴趣。 基于移动通信设备的位置和用户的潜在兴趣,该方法可以包括从其他促销消息中识别促销消息。 在识别时,该方法可以包括传送要在移动通信设备处显示的促销消息。

    Delivering content to users based on advertisement interaction type
    4.
    发明授权
    Delivering content to users based on advertisement interaction type 有权
    根据广告互动类型向用户提供内容

    公开(公告)号:US09047622B1

    公开(公告)日:2015-06-02

    申请号:US13282397

    申请日:2011-10-26

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.

    摘要翻译: 本文讨论了用于改善交互式广告的传送的系统和方法。 系统和方法包括基于他们的交互类型和给定用户,垂直或聚合指示符的广告交互历史的组合来提高某些广告和/或广告类型的排名的方法和解决方案。 系统和方法还包括抑制基于此类广告交互历史的排名和格式提升不太可能与之互动的广告。

    Method and system for providing a digital money infrastructure using mobile telephony
    5.
    发明授权
    Method and system for providing a digital money infrastructure using mobile telephony 有权
    使用移动电话提供数字货币基础设施的方法和系统

    公开(公告)号:US08533112B1

    公开(公告)日:2013-09-10

    申请号:US12349577

    申请日:2009-01-07

    IPC分类号: G06Q40/00

    摘要: Systems and methods for providing a mobile telephony infrastructure for transferring electronic payments are provided. A user provides an amount of cash and a mobile telephone number to a distributor who then communicates to a payment processor the telephone number and the amount of cash provided. The payment processor then sends a payment code to the mobile telephone of the user. The user then can show the payment code to a merchant or other payment recipient to provide payment. A merchant can scan or otherwise receive the payment code from the user's mobile telephone, and transmit the code along with the amount of money to be received to the payment processor. The payment processor then credits the merchant's account with the appropriate amount of money, and transmits a new payment code to the user's mobile telephone reflecting the amount of money remaining after the payment to the merchant.

    摘要翻译: 提供了用于提供用于传送电子支付的移动电话基础设施的系统和方法。 用户向经销商提供一定数量的现金和移动电话号码,然后经销商向支付处理器通信电话号码和所提供的现金数量。 然后,支付处理器将支付代码发送给用户的移动电话。 用户然后可以向商家或其他支付接收者显示支付代码以提供付款。 商家可以从用户的移动电话扫描或以其他方式接收支付代码,并将代码与要接收的金额一起发送到支付处理器。 然后,付款处理器以适当的金额对该商家的账户进行抵押,并向该用户的移动电话发送一个新的支付代码,以反映在向该商家支付之后剩余的金额。

    Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities
    6.
    发明申请
    Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities 审中-公开
    基于距离和总体用户活动推导本地广告商的广告排名

    公开(公告)号:US20130030913A1

    公开(公告)日:2013-01-31

    申请号:US13194786

    申请日:2011-07-29

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0241

    摘要: A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the structured information sources, aggregating the collected user interaction information into a set of attributes that are common across the structured information sources, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request from a mobile device for an ad including a geographic location, determining a geographic region that contains the geographic location, retrieving a set of local businesses from the local business database having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information from the database, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request.

    摘要翻译: 公开了一种系统和方法,包括基于识别业务的一组共同特征来确定本地业务参与的结构化信息源,从结构化信息源收集用户交互信息,将收集的用户交互信息聚合成一组属性 在结构化信息源中是常见的,将本地业务位置和用于该属性集合的聚合用户交互信息存储到本地业务数据库中,从包括地理位置的广告接收来自移动设备的请求,确定地理区域, 包含地理位置,从具有该区域内的位置的本地业务数据库检索一组本地商业,确定地理位置和业务位置之间的距离值,从数据库中检索用于聚合用户交互信息的属性子集,constr 输出特征向量,包括属性的距离值和值,计算与特征向量相对应的分数,以及响应于广告请求提供广告。

    Frequency Capping and Throttling of Calls in a Pay-Per-Call Advertising Solution
    7.
    发明申请
    Frequency Capping and Throttling of Calls in a Pay-Per-Call Advertising Solution 有权
    每个呼叫广告解决方案中的呼叫频率上限和调节

    公开(公告)号:US20120155624A1

    公开(公告)日:2012-06-21

    申请号:US12971195

    申请日:2010-12-17

    IPC分类号: H04M15/00

    CPC分类号: H04M15/8083 H04M2215/0192

    摘要: Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.

    摘要翻译: 公开了各种方法,系统和计算机程序产品,用于基于促销消息印象控制多个呼叫。 该方法可以包括接收至少一个促销消息的通信请求,其中至少一个促销消息与一个或多个电话号码相关联。 所述方法可以包括传达所述至少一个促销消息和所述一个或多个电话号码。 该方法可以包括接收与至少一个促销消息相关联的一个或多个呼叫。 该方法可以包括基于一个或多个呼叫确定至少一个促销消息的呼叫通过率。 该方法可以包括基于所确定的呼叫通过率来确定至少一个促销消息的展示次数。

    CLASSIFYING LOCATIONS FOR AD PRESENTATION
    8.
    发明申请
    CLASSIFYING LOCATIONS FOR AD PRESENTATION 有权
    分类广告介绍地点

    公开(公告)号:US20110289090A1

    公开(公告)日:2011-11-24

    申请号:US13111833

    申请日:2011-05-19

    IPC分类号: G06F17/30

    摘要: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

    摘要翻译: 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求,使用该类别来提升候选内容项目以递送到该位置中的用户。

    Annotated advertisements and advertisement microsites
    10.
    发明授权
    Annotated advertisements and advertisement microsites 有权
    注释广告和广告微网站

    公开(公告)号:US08732010B1

    公开(公告)日:2014-05-20

    申请号:US13216800

    申请日:2011-08-24

    IPC分类号: G06Q30/00 G06Q90/00

    CPC分类号: G06Q90/00 G06Q30/0277

    摘要: An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.

    摘要翻译: 广告分发系统可以使用从登陆网页文档中提取的内容来生成具有注释和广告微点的广告素材。 广告分发系统的广告模块可以分析着陆页和其他文档来识别相关信息,例如用于点击通话注释的电话号码,商家地址和附加产品信息。 广告模块可以使用提取的内容自动生成广告创意和/或微型广告。 微型网站可以包括比着陆页少的数据密集型内容,并链接到广告创意。 以这种方式,响应于用户选择广告创意而不是下载着陆页,可以下载和显示较少的数据密集型微型站点。 这支持更快的广告浏览,并且对于在具有较慢下载速度的无线设备上投放广告特别有用。