摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distribution of co-sponsored content items. In one aspect, a method includes receiving a first bid from a first content distributor and a second bid from a second content distributor, where each of the bids specifying respective amounts that the different content distributors will pay for distribution of respective content. Using the first and the second bid, a total bid is computed for a co-sponsored content item that includes the first content and the second content. A request is received for content to be presented in a presentation slot of a publisher property and the co-sponsored content item is selected for presentation based on the outcome of an auction performed using the total bid as one of a plurality of bids. In turn, data that cause presentation of the co-sponsored content item in the presentation slot of the publisher property are provided.
摘要:
A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.
摘要:
Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.
摘要:
Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.
摘要:
Systems and methods for providing a mobile telephony infrastructure for transferring electronic payments are provided. A user provides an amount of cash and a mobile telephone number to a distributor who then communicates to a payment processor the telephone number and the amount of cash provided. The payment processor then sends a payment code to the mobile telephone of the user. The user then can show the payment code to a merchant or other payment recipient to provide payment. A merchant can scan or otherwise receive the payment code from the user's mobile telephone, and transmit the code along with the amount of money to be received to the payment processor. The payment processor then credits the merchant's account with the appropriate amount of money, and transmits a new payment code to the user's mobile telephone reflecting the amount of money remaining after the payment to the merchant.
摘要:
A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the structured information sources, aggregating the collected user interaction information into a set of attributes that are common across the structured information sources, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request from a mobile device for an ad including a geographic location, determining a geographic region that contains the geographic location, retrieving a set of local businesses from the local business database having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information from the database, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request.
摘要:
Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.
摘要:
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要:
A system and techniques are described for managing key-value pairs using an architecture that does not restrict its users to any specific platform or storage subsystem. According to one aspect of the invention, the repository is portable in that the architecture need not change based on the environment and platform in which the repository is used. Rather, the portion of the architecture that is platform-specific is limited to plug-ins at a storage abstraction layer of the repository. The plug-ins expose the same storage abstraction interface to the other layers of the repository, but are implemented to interact with different platforms and storage subsystems. Consequently, in response to being ported from one platform to another, the repository may simply change the plug-in to invoke for persistent storage operations.
摘要:
An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.