公开(公告)号：US08392251B2

公开(公告)日：2013-03-05

申请号：US12853213

申请日：2010-08-09

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0242

Abstract: A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.

Abstract translation: 系统识别用户的位置并向用户呈现位置感知刺激材料。 折扣，促销和广告可以基于位置和路径信息在无线设备上传送给用户。 基于关于监视器和显示器附近的人员的信息，店内监视器，广告牌和显示器上的刺激物质被修改。 在特定实施例中，使用便携式脑电图（EEG）耳机收集神经反应数据，同时使用者暴露于刺激材料以允许确定刺激材料的有效性。 在呈现给使用者的位置感知和个性化方式之前，还可以评估所提供的刺激物质的神经反应有效性。

公开(公告)号：US08392250B2

公开(公告)日：2013-03-05

申请号：US12853197

申请日：2010-08-09

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Dev Ratnakar

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Dev Ratnakar

IPC: G06Q30/00

CPC classification number: G06Q30/0244 ,  A61B3/112 ,  A61B3/113 ,  A61B5/04009 ,  A61B5/0402 ,  A61B5/04842 ,  A61B5/0496 ,  A61B5/055 ,  A61B5/162 ,  G06Q30/02 ,  G06Q30/0242

Abstract: A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.

Abstract translation: 系统在虚拟现实环境（如市场通道，商店货架，展示厅楼层等）中提供诸如产品，产品包装，显示器，服务，产品等刺激材料。通过虚拟现实环境向用户输出感官体验 用户互动。 用户活动和响应用于修改营销材料和/或虚拟现实环境。 从用户收集包括脑电图（EEG）数据的神经反应数据，以评估虚拟现实环境中营销材料的有效性。 在具体例子中，使用神经反应数据来修改呈现给用户的营销材料和虚拟现实环境。

公开(公告)号：US20120291791A1

公开(公告)日：2012-11-22

申请号：US13111733

申请日：2011-05-19

Applicant: Anantha Pradeep

Inventor： Anantha Pradeep

IPC: A24F47/00

CPC classification number: A24F47/008

Abstract: A nicotine delivery reduction system includes an electronic cigarette having a breath monitor and a flow controller. The breath monitor detects user breath characteristics such as breath duration, rate, depth, and strength and adjusts the amount of nicotine delivered to the user based on user breath characteristics. In particular examples, if the user is breathing with more urgency, additional nicotine is delivered to the user. The nicotine delivery reduction system also includes an interface to allow implementation of different reduction programs based on personal preferences and characteristics. If the user is breathing normally, the flow controller gradually reduces the level of nicotine delivered to the user. The nicotine delivery reduction system maintains user breath characteristics over time to allow reduction and possible elimination of nicotine dependence. Neuro-response data including electroencephalography (EEG) can be obtained and analyzed to determine the effectiveness of a nicotine reduction program.

Abstract translation: 尼古丁递送减少系统包括具有呼吸监测器和流量控制器的电子烟。 呼吸监测器检测用户的呼吸特征，例如呼吸持续时间，速率，深度和强度，并且基于用户呼吸特征来调节输送给用户的尼古丁量。 在具体实例中，如果用户更紧迫地呼吸，则向用户传送额外的尼古丁。 尼古丁递送减少系统还包括允许基于个人偏好和特征实现不同减少程序的界面。 如果用户正常呼吸，流量控制器逐渐降低输送给用户的尼古丁水平。 尼古丁递送减少系统保持用户随时间的呼吸特征，以允许减少和可能消除尼古丁依赖。 可以获得并分析包括脑电图（EEG）在内的神经反应数据，以确定尼古丁减少计划的有效性。

公开(公告)号：US20120290409A1

公开(公告)日：2012-11-15

申请号：US13105774

申请日：2011-05-11

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02

Abstract: A marketing materials presentation system identifies wait states such as loading states and idle states and selects marketing materials for presentation during wait states. Marketing materials may be selected based on materials viewed prior to a wait state and activity requested that triggered the wait state. In some examples, characteristics of a viewer including demographic informational, profile data, past viewing and purchase activity, neuro-response data, etc., is analyzed to select wait state marketing materials. Wait state marketing materials may also be selected using wait state characteirstics and marketing material characteristics.

Abstract translation: 营销材料介绍系统识别等待状态，如装载状态和闲置状态，并选择在等待状态期间呈现的营销材料。 可以基于在等待状态之前查看的材料和请求触发等待状态的活动来选择营销材料。 在一些示例中，分析包括人口信息，简档数据，过去观看和购买活动，神经反应数据等的观众的特征，以选择等待状态营销材料。 还可以使用等待状态特征和营销材料特征来选择等待状态营销材料。

公开(公告)号：US08270814B2

公开(公告)日：2012-09-18

申请号：US12357302

申请日：2009-01-21

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: H04N5/93 ,  H04N5/783

CPC classification number: G11B27/005 ,  G06T1/0021 ,  H04N5/262

Abstract: A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.

Abstract translation: 系统通过将诸如图像像素的子集的介质的一部分嵌入在视频帧中来修改视频。 当视频以正常速度播放时，媒体不可辨别。 然而，当以正向或反向的加速速率播放视频时，嵌入在视频帧中的图像的部分聚结成可识别的媒体。 嵌入式媒体可以是简单的文本，图像，视频，音频或其他媒体。 系统还可以使用神经反应测量来评估基本视频以及插入介质，以确定要嵌入的媒体的种类和种类。 可以将媒体实时或近实时地嵌入到视频中以传送给用户以在诸如数字视频录像机，计算机系统，软件和硬件播放器，电缆盒等的设备上回放。

公开(公告)号：US20120130800A1

公开(公告)日：2012-05-24

申请号：US13304234

申请日：2011-11-23

Applicant: Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

Inventor： Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0242

Abstract: Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores.

Abstract translation: 公开了用于基于神经学数据评估广告效果的示例方法，系统和机器可读指令。 示例性方法包括分析暴露于媒体的小组成员的神经反应数据，以确定表示小组成员的注意力水平的第一分数，代表小组成员的情绪参与的第二分数，以及代表记录活动的记录活动的第三分数 小组成员 此外，示例性方法包括基于第一，第二和第三分数来计算劝导度量，新颖度量和意识度量。

公开(公告)号：US20110237971A1

公开(公告)日：2011-09-29

申请号：US12731868

申请日：2010-03-25

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/04 ,  A61B5/00

CPC classification number: A61B5/0496 ,  A61B5/04842 ,  A61B5/165 ,  A61B5/4035 ,  G06Q30/02

Abstract: A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based data vectors are weighted and combined to generate multi-dimensional vectors. The multi-dimensional vectors are used to estimate the effectiveness of changing particular variables in modifying subject behavior.

Abstract translation: 系统在离散选择建模期间获得神经反应数据以及基于调查的数据，以评估主体决策过程。 离散选择模型评估主题作为多个变量的函数的决策。 对神经反应数据向量和基于正交调查的数据向量进行加权和组合以产生多维向量。 多维向量用于估计改变特定变量在修改主题行为方面的有效性。

公开(公告)号：US20110119129A1

公开(公告)日：2011-05-19

申请号：US12622292

申请日：2009-11-19

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0251

Abstract: An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.

Abstract translation: 广告交换机确定与广告时隙相关联的特征，例如商业广告牌中的时隙，打印页面上的位置，视频中的横幅，广告牌等。特征可以包括人口统计信息，广告类型和神经反应特征，例如启动， 关注，参与和保留。 广告位与广告相匹配，可由广告客户，个人，公司和公司进行选择，购买，交换和分析。 在一些示例中，基于广告位特征对广告时段进行出价和报价。 广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。

公开(公告)号：US20110105937A1

公开(公告)日：2011-05-05

申请号：US12608660

申请日：2009-10-29

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0484

CPC classification number: G06Q30/0244 ,  A61B5/0484 ,  A61B5/16 ,  G06Q30/0269

Abstract: A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.

Abstract translation: 系统分析神经反应测量，包括暴露于刺激材料的受试者的区域脑电图（EEG）测量，以确定刺激材料中引发受控注意和自动注意的位置。 额外的刺激材料被插入具有显着注意属性的位置。 在一些示例中，使用挑战性的任务将受控注意力引导到位置，并且在该位置中巧妙地呈现另外的刺激材料以受益于自动注意和显着的注意力测量。

公开(公告)号：US20110047121A1

公开(公告)日：2011-02-24

申请号：US12545455

申请日：2009-08-21

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06N7/06 ,  A61B5/0484

CPC classification number: G06Q30/02

Abstract: The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act.

Abstract translation: 人类镜像神经元系统包括当个人执行动作时以及当个人观察到由另一个人执行的动作时触发的神经元。 当受试者暴露于刺激物质时，收集涉及镜像神经系统的神经反应数据。 刺激材料可以包括执行诸如进行购买，接受提议，参与活动等的动作的个人等。分析涉及受试者的镜像神经系统的神经反应数据，以确定受试者行为的倾向。