公开(公告)号：US08145620B2

公开(公告)日：2012-03-27

申请号：US12118057

申请日：2008-05-09

申请人： Ian P. Ferreira ,  Ewa Dominowska

发明人： Ian P. Ferreira ,  Ewa Dominowska

IPC分类号： G06F17/30

CPC分类号： G06F17/241 ,  G06F17/2881 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0241

摘要： Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.

摘要翻译： 提供媒体和方法来创建和操作关键词表达语言。 生成语法作为缩写，以表示关键字列表。 该语法作为关键字表达式语言的一部分执行，以提供关键字。 语法包括替代信息组的令牌。 广告商会生成语法，后来第三方使用该语法来匹配搜索查询和广告。 第三方也可能会生成关键字以匹配搜索查询和广告。 这些关键字用于通过互联网触发广告。

公开(公告)号：US07730081B2

公开(公告)日：2010-06-01

申请号：US11252899

申请日：2005-10-18

申请人： Kristin D. Bromm ,  Denise D. Hui ,  Joshua T. Goodman ,  Omar H. Shahine ,  Ethan N. Ray ,  Matthew S. Carr ,  Thomas A. Leung ,  Wende E. Copfer ,  Aly Valli ,  Ewa Dominowska ,  Ying Li ,  Chun Yu Wong ,  Paul R. Weber

发明人： Kristin D. Bromm ,  Denise D. Hui ,  Joshua T. Goodman ,  Omar H. Shahine ,  Ethan N. Ray ,  Matthew S. Carr ,  Thomas A. Leung ,  Wende E. Copfer ,  Aly Valli ,  Ewa Dominowska ,  Ying Li ,  Chun Yu Wong ,  Paul R. Weber

IPC分类号： G06F17/30

CPC分类号： G06F17/30663 ,  G06Q10/107

摘要： While interacting with a messaging interface, keywords or other search criteria are automatically identified and used to perform a search. Search results and sponsored links (or advertisements) are displayed to the user within the messaging interface. To alleviate privacy concerns, this process will not be performed unless the user has explicitly opted-in to the search feature. In another embodiment, the user can highlight keywords in an outbound or inbound message to trigger a search without leaving the messaging interface. In another embodiment, the user can input a search keyword or phrase to trigger a search without leaving the messaging interface.

摘要翻译： 在与消息接口交互时，自动识别关键字或其他搜索条件，并用于执行搜索。 搜索结果和赞助链接（或广告）将显示给消息传递界面中的用户。 为了减轻隐私问题，除非用户已明确选择加入搜索功能，否则不会执行此过程。 在另一个实施例中，用户可以突出出站或入站消息中的关键字来触发搜索而不离开消息接口。 在另一个实施例中，用户可以输入搜索关键词或短语来触发搜索而不离开消息接口。

公开(公告)号：US07698166B2

公开(公告)日：2010-04-13

申请号：US11747963

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

IPC分类号： G06Q20/00

CPC分类号： G06Q30/02 ,  G06Q20/207 ,  G06Q30/0241 ,  G06Q30/04 ,  G06Q40/123

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

公开(公告)号：US20080103969A1

公开(公告)日：2008-05-01

申请号：US11762625

申请日：2007-06-13

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q10/00 ,  G06Q40/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.

摘要翻译： 对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务 这对交易中的交易是有价值的。 有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

公开(公告)号：US20080103903A1

公开(公告)日：2008-05-01

申请号：US11763542

申请日：2007-06-15

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。 多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US20080103900A1

公开(公告)日：2008-05-01

申请号：US11747968

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。 用户提供对广告交易所和/或其参与者具有可量化价值的信息。 为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便 激励用户的宝贵贡献。 因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。 根据主机的可选实施例提供和公开各种改进。

公开(公告)号：US20080103897A1

公开(公告)日：2008-05-01

申请号：US11735753

申请日：2007-04-16

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。 类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。 通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。 也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。 满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US20080103895A1

公开(公告)日：2008-05-01

申请号：US11675343

申请日：2007-02-15

申请人： Brian Burdick ,  Yusuf I. Mehdi ,  Tarek Najm ,  Ewa Dominowska ,  Jody D. Biggs

发明人： Brian Burdick ,  Yusuf I. Mehdi ,  Tarek Najm ,  Ewa Dominowska ,  Jody D. Biggs

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0277

摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

摘要翻译： 所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。 接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。 动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格反映了广告单元根据现货市场和未来市场的市场价值。

公开(公告)号：US20080103837A1

公开(公告)日：2008-05-01

申请号：US11748333

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q40/00

CPC分类号： G06Q40/08 ,  G06Q10/087 ,  G06Q30/02

摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.

摘要翻译： 对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。 参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

公开(公告)号：US20070260514A1

公开(公告)日：2007-11-08

申请号：US11418905

申请日：2006-05-05

申请人： Brian Burdick ,  Christopher Meek ,  David Chickering ,  Ewa Dominowska ,  Jody Biggs

发明人： Brian Burdick ,  Christopher Meek ,  David Chickering ,  Ewa Dominowska ,  Jody Biggs

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0275

摘要： A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.

摘要翻译： 促进广告交易的系统包括代表至少一个出版者的发行商经纪人，并且确定在发布者的网页上要求广告空间，代表至少一个广告主的广告商代理人，以及管理广告主对该广告空间的投标;以及 一个交换机，以促进发行商经纪人和广告商经纪人之间的广告空间的交易。 促进广告交易的方法包括从发行商经纪人接收关于网页上的广告空间的请求，从广告商经纪人接收针对广告空间的出价，以及将询问与出价配对。 用于丰富用户信息的方法包括：聚合用户信息，根据用户标识存储聚合用户信息，从交换机接收用户标识符，以及将聚合用户信息发送到交换机。