摘要:
Presented are embodiments of methods and systems that create an open ad exchange for online advertising by creating and running a premium ad exchange to provide pricing control to both publishers and advertisers. Techniques are presented where advertisement campaigns are matched with ad spot for sale on relevant pages based on a bid-ask price scheme. Further, techniques are presented for allowing publishers of advertisements to still realize revenue when the exchange cannot sell an impression at an asking price by sending that impression to a backup tag.
摘要:
An apparatus, method, and system are directed to maximizing network connectivity after a network failure in a network clustering system. A cluster master in a cluster is configured to manage membership to the cluster based, in part, on a connectivity of the members to adjacent networks. A network device sends information about its connectivity to the cluster master. The cluster master compares the received information to determine whether the network device has different connectivity than the cluster. If the network device has different connectivity, the cluster master may deny cluster membership to the network device. By rejecting network devices with different connectivity, the invention ensures that data received by the cluster may be delivered with substantially equal reliability by virtually any of the cluster members. Thus, even the cluster master may be rejected from membership to the cluster.