公开(公告)号：US20110046502A1

公开(公告)日：2011-02-24

申请号：US12544958

申请日：2009-08-20

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0476 ,  G06Q10/00 ,  H04N7/18 ,  A61B5/103

CPC classification number: A61B5/04842 ,  A61B5/04845 ,  A61B5/4035 ,  A61B5/7207 ,  G06Q30/02

Abstract: Distributed mechanisms are provided for identifying stimulus material and collecting neuro-response data from subjects exposed to the stimulus material in a variety of environments. Neuro-response data collection mechanisms such as Electroencephalography (EEG), Electrooculography (EOG), eye tracking, and/or facial emotion encoding are used to collect data from subjects in environments such as home, work, and recreational settings. Cameras, audio recorders, video recorders, processors, etc., identify stimulus material the subject is exposed to. The data collected may be minimally or extensively processed prior to transmission to a neuro-response data analyzer.

Abstract translation: 提供分布式机制用于识别刺激材料并收集来自暴露于各种环境中的刺激材料的受试者的神经反应数据。 使用诸如脑电图（EEG），电磁学（EOG），眼睛跟踪和/或面部情感编码之类的神经反应数据收集机制来收集来自家庭，工作和娱乐设置等环境中的受试者的数据。 相机，录音机，录像机，处理器等，识别受试者所暴露的刺激物质。 在传送到神经反应数据分析仪之前，所收集的数据可以被最小化或广泛地处理。

公开(公告)号：US20100249538A1

公开(公告)日：2010-09-30

申请号：US12410372

申请日：2009-03-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/00

CPC classification number: A61B5/16 ,  A61B5/0484 ,  A61B5/165 ,  A61B5/4035 ,  A61B5/4058 ,  A61B5/7207 ,  A61B5/7278 ,  G06Q30/02

Abstract: Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.

Abstract translation: 使用神经学数据评估和/或动态修改广告和营销材料等材料的介绍。 用户图像，视频和音频等在用户呈现刺激资料时进行分析。 诸如用户图像的用户数据与神经学集合匹配以识别用户信息和情绪状态。 神经学聚集体识别用于呈现给用户的动作和/或附加刺激材料。 用户信息和情绪状态也允许评估所提供的材料。

公开(公告)号：US20090030717A1

公开(公告)日：2009-01-29

申请号：US12056221

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q99/00 ,  A61B5/0476

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain.

Abstract translation: 分析和增强中枢神经系统，自主神经系统和效应数据，以评估受试者对刺激的反应。 数据收集机制从暴露于诸如营销和娱乐刺激等刺激的对象获取响应数据。 模态响应合成器从中枢神经系统，自主神经系统和效应系统分析并综合了多种形态特异性应答措施。 例如，模态响应合成器分析包括神经生理学数据的响应数据，以通过分析大脑的多个区域之间的相互作用来评估刺激的有效性。

公开(公告)号：US20090024447A1

公开(公告)日：2009-01-22

申请号：US12056190

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06F19/00

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.

Abstract translation: 测量和分析中枢神经系统，自主神经系统和效应数据，以确定营销和娱乐刺激的有效性。 包括脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR）等多种模式的数据收集机制从收集营销和娱乐刺激的受试者收集反应数据。 数据清理机构过滤响应数据。 使用模态内响应合成和/或交叉模态响应合成来增强响应数据。

公开(公告)号：US10987015B2

公开(公告)日：2021-04-27

申请号：US12546586

申请日：2009-08-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0478 ,  A61B5/00 ,  A61B5/0484 ,  A61B5/048

Abstract: An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity.

公开(公告)号：US10140628B2

公开(公告)日：2018-11-27

申请号：US13730564

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q40/00 ,  G06Q30/02 ,  A61B5/04 ,  A61B5/0484 ,  A61B5/053 ,  A61B5/16 ,  A61B5/00 ,  A61B3/113

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.

公开(公告)号：US09886981B2

公开(公告)日：2018-02-06

申请号：US12113870

申请日：2008-05-01

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  G11B27/034 ,  G06Q30/02 ,  A61B3/113 ,  A61B5/0476 ,  A61B5/16

CPC classification number: G11B27/034 ,  A61B3/113 ,  A61B5/0476 ,  A61B5/16 ,  G06Q30/0241

Abstract: A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material.

公开(公告)号：US20140129374A1

公开(公告)日：2014-05-08

申请号：US14023325

申请日：2013-09-10

Applicant: Anantha Pradeep

Inventor： Anantha Pradeep

IPC: G06Q30/06

CPC classification number: G06Q30/0601 ,  G06Q30/0633

Abstract: Mechanisms are provided for intelligently creating store designs in a neurologically informed manner. A store layout can be set based on time of day and biorhythms, with early morning sections, mid-morning sections, etc. Sub-brands may be provided in each section. Point-of-sale material design and interaction is neurologically enhanced. Store promotions are improved using augmented reality. A smart shopping cart or basket is used to automatically scan items, provide promotions, detect items, and suggest other products as a customer moves throughout the store.

Abstract translation: 提供了以神经信息的方式智能地创建商店设计的机制。 可以根据时间和生物节奏设置商店布局，包括清晨部分，中午部分等。每个部分可能提供子品牌。 销售点材料设计和交互是神经增强的。 使用增强现实改进商店促销。 智能购物车或篮子用于自动扫描物品，提供促销活动，检测物品，以及顾客在店内移动时建议其他产品。

公开(公告)号：US20130185145A1

公开(公告)日：2013-07-18

申请号：US13730550

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  A61B5/0402 ,  A61B5/0476 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/1176 ,  A61B5/16 ,  A61B5/163 ,  A61B5/4017 ,  A61B5/4035 ,  G06Q10/0637 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0271 ,  G16H10/20

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a subject exposed to one or more of an advertisement or entertainment, the first frequency band and the second frequency band being different. The example method also includes combining the first and second neuro-response data and data representative of a first attribute of the first advertisement or entertainment to generate selection information. In addition, the example method includes selecting a second advertisement or entertainment for presentation to the subject based on the selection information and data representative of a second attribute of the second advertisement or entertainment.

Abstract translation: 本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的对象的响应数据。 示例性方法包括从暴露于广告或娱乐中的一个或多个的对象的脑活动的第二频带获得来自第一频带的第一神经反应数据和第二神经反应数据，第一频带和第二 频带不同。 示例性方法还包括组合第一和第二神经反应数据和表示第一广告或娱乐的第一属性的数据以生成选择信息。 此外，示例性方法包括基于选择信息和表示第二广告或娱乐的第二属性的数据来​​选择用于呈现给对象的第二广告或娱乐。

公开(公告)号：US20130185142A1

公开(公告)日：2013-07-18

申请号：US13730564

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  A61B3/113 ,  A61B5/04012 ,  A61B5/04842 ,  A61B5/0533 ,  A61B5/165 ,  A61B5/4035

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.

Abstract translation: 本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的对象的响应数据。 示例性方法包括从暴露于广告的对象的脑部收集脑电图数据。 示例性方法还包括从脑电图数据确定神经反应数据，所述神经反应数据表示脑电图数据的第一频带和第二频带之间的相互作用，第二频带不同于第一频带。 此外，示例性方法包括基于神经反应数据确定与广告的共振，并且基于源材料的属性来识别源材料中的一个或多个位置的一个或多个起始级别。 示例性方法还包括基于共振和启动级别来选择用于包含广告的一个或多个位置中的第一个。