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    Using an XML query language to publish relational data as XML
    45.
    发明授权
    Using an XML query language to publish relational data as XML 有权
    使用XML查询语言将关系数据作为XML发布

    公开(公告)号：US06947945B1

    公开(公告)日：2005-09-20

    申请号：US09531802

    申请日：2000-03-21

    申请人： Michael James Carey ,  Jayavel Shanmugasundaram ,  Eugene Jon Shekita ,  Narayana Iyer

    发明人： Michael James Carey ,  Jayavel Shanmugasundaram ,  Eugene Jon Shekita ,  Narayana Iyer

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30917 ,  G06F17/30932 ,  G06F17/30941 ,  Y10S707/99943

    摘要： A method for publishing relational data as XML by translating XML queries into queries against an relational database. Conversion of the relational database into an XML database is not required. Each relational table is mapped to a virtual XML document, and XML queries are issued over these virtual documents. An XML query is parsed and transformed into a language-neutral intermediate representation, which is a sequence of operations describing how the output document is derived from the underlying relational tables. The intermediate representation is then translated into an SQL query over the underlying relational tables and into instructions for a tagger. The SQL query is executed, and the SQL query results are then fed into the tagger, which follows tagger instructions to generate the marked up output.

    摘要翻译： 通过将XML查询转换为关系数据库的查询，将关系数据作为XML发布的方法。 不需要将关系数据库转换为XML数据库。 每个关系表映射到一个虚拟XML文档，并通过这些虚拟文档发出XML查询。 解析XML查询并将其转换为语言中立的中间表示，它是描述输出文档如何从底层关系表导出的操作序列。 然后将中间表示形式转换为基于关系表的SQL查询和标记器的指令。 执行SQL查询，然后将SQL查询结果输入到标记器中，标签器遵循标记器指令生成标记输出。

    INTRASTRUCTURE FOR BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING
    46.
    发明申请
    INTRASTRUCTURE FOR BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING 审中-公开
    用于保证在线广告交付的水桶测试的结构

    公开(公告)号：US20120004979A1

    公开(公告)日：2012-01-05

    申请号：US12829775

    申请日：2010-07-02

    申请人： Tarun Bhatia ,  Jayavel Shanmugasundaram

    发明人： Tarun Bhatia ,  Jayavel Shanmugasundaram

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0277

    摘要： Techniques are provided relating to conducting bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Following serving of advertisements in accordance with the operating policies, difference is measured in at least one outcome, between buckets.

    摘要翻译： 提供了与在线广告市场相关联的保证传送在线广告的进行桶测试相关的技术。 提供了将广告供应，需求或两者分为桶的技术。 为每个桶建立操作策略，其中每个桶的操作策略不同。 根据经营政策提供广告后，差异在至少一个结果之间，在桶之间进行衡量。

    Pricing Guaranteed Delivery Contracts in Online Display
    47.
    发明申请
    Pricing Guaranteed Delivery Contracts in Online Display 审中-公开
    在线显示定价保证交货合同

    公开(公告)号：US20110251964A1

    公开(公告)日：2011-10-13

    申请号：US12759434

    申请日：2010-04-13

    申请人： Jayavel Shanmugasundaram ,  Vijay Bharadwaj ,  Erik Yee

    发明人： Jayavel Shanmugasundaram ,  Vijay Bharadwaj ,  Erik Yee

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q50/188

    摘要： A method for pricing a contract for serving advertisements in an online display advertising environment comprising receiving a subject contract, the subject contract having at a target predicate for matching to a user visit, then forecasting, using a computer-based forecasting module, a set of user visits eligible to be served to the subject contract, wherein eligibility is based on matching the target predicate to a user visit (which user visit may be associated with an event predicate). Having a set of forecasted (matching) user visits, the method proceeds to select a set of eligible historical contracts that would be eligible to be served to the forecasted user visits. Finally, having a set of eligible historical contracts that would be eligible to be served to the target predicate, a curve fitting technique yields a price for the subject contract that minimizes the error in the price relative to expected user visits.

    摘要翻译： 一种用于在线显示广告环境中为广告服务的合同定价的方法，包括：接收主体合同，所述主体合同具有目标谓词以匹配用户访问，然后使用基于计算机的预测模块预测一组 用户访问资格被提供给主体合同，其中资格是基于将目标谓词与用户访问（该用户访问可能与事件谓词相关联）进行匹配。 拥有一组预测（匹配）用户访问，该方法将继续选择一组符合条件的合格历史合同，这些合同将有资格投放给预测的用户访问。 最后，有一套合格的符合条件的历史合同可以被提供给目标谓词，曲线拟合技术可以为主体合同提供最小化相对于预期用户访问的价格错误的价格。

    METHOD AND SYSTEM FOR BIDDING ON ADVERTISEMENTS
    49.
    发明申请
    METHOD AND SYSTEM FOR BIDDING ON ADVERTISEMENTS 审中-公开
    招标广告的方法和制度

    公开(公告)号：US20080114672A1

    公开(公告)日：2008-05-15

    申请号：US11734294

    申请日：2007-04-12

    申请人： Sihem Amer Yahia ,  Raghu Ramakrishnan ,  Michael Schwarz ,  Jayavel Shanmugasundaram ,  Andrew Tomkins

    发明人： Sihem Amer Yahia ,  Raghu Ramakrishnan ,  Michael Schwarz ,  Jayavel Shanmugasundaram ,  Andrew Tomkins

    IPC分类号： G06Q40/00

    CPC分类号： G06Q30/02 ,  G06Q40/04

    摘要： A system and method for bidding on advertisements. The system includes a query engine and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned a score based on a bid price and a quality of the advertisement.

    摘要翻译： 广告投标系统和方法。 该系统包括查询引擎和广告引擎。 查询引擎从用户接收查询。 查询引擎分析查询以确定与预定域匹配的查询意图。 生成包含域类型的翻译查询。 一旦选择了域，则可以进一步分析查询以确定通用域信息。 然后可以将域和相关联的信息与广告列表进行匹配。 该广告可以基于投标价格和广告的质量而被分配。

    Method for processing XML queries over relational data and meta-data using a relational database system
    50.
    发明授权
    Method for processing XML queries over relational data and meta-data using a relational database system 失效
    使用关系数据库系统处理关系数据和元数据的XML查询的方法

    公开(公告)号：US07016915B2

    公开(公告)日：2006-03-21

    申请号：US10331740

    申请日：2002-12-28

    申请人： Jayavel Shanmugasundaram ,  Eugene Jon Shekita

    发明人： Jayavel Shanmugasundaram ,  Eugene Jon Shekita

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30917 ,  G06F17/30929 ,  Y10S707/954 ,  Y10S707/99943

    摘要： A system, method, and computer program product for processing XML queries over relational data and meta-data using a relational database system. The invention runs a query to generate a view definition, so a regular query processor can handle queries on a mix of data and meta-data. Names of desired tables are data-dependent, so the invention represents a default XML view as an XML query over the relational tables, gets the table names and table data by recursively invoking the query processor (first by querying the catalog table, and then querying base data according to a new construct). The invention thus processes queries over table names in addition to table values.

    摘要翻译： 用于使用关系数据库系统处理关系数据和元数据的XML查询的系统，方法和计算机程序产品。 本发明运行查询以生成视图定义，因此常规查询处理器可以处理对数据和元数据的混合的查询。 所需表的名称依赖于数据，因此本发明将XML视图作为关系表的XML查询表示，通过递归调用查询处理器来获取表名和表数据（首先通过查询目录表，然后查询 基础数据根据新的构造）。 因此，本发明除了表值之外处理对表名的查询。