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公开(公告)号：US20080114672A1
公开(公告)日：2008-05-15
申请号：US11734294
申请日：2007-04-12
申请人： Sihem Amer Yahia , Raghu Ramakrishnan , Michael Schwarz , Jayavel Shanmugasundaram , Andrew Tomkins
发明人： Sihem Amer Yahia , Raghu Ramakrishnan , Michael Schwarz , Jayavel Shanmugasundaram , Andrew Tomkins
IPC分类号： G06Q40/00
摘要： A system and method for bidding on advertisements. The system includes a query engine and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned a score based on a bid price and a quality of the advertisement.
摘要翻译： 广告投标系统和方法。 该系统包括查询引擎和广告引擎。 查询引擎从用户接收查询。 查询引擎分析查询以确定与预定域匹配的查询意图。 生成包含域类型的翻译查询。 一旦选择了域，则可以进一步分析查询以确定通用域信息。 然后可以将域和相关联的信息与广告列表进行匹配。 该广告可以基于投标价格和广告的质量而被分配。
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公开(公告)号：US20080114607A1
公开(公告)日：2008-05-15
申请号：US11595585
申请日：2006-11-09
申请人： Sihem Amer-Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins
发明人： Sihem Amer-Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： A system and method for generating advertisements based on search intent. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译： 一种基于搜索意图产生广告的系统和方法。 该系统包括查询引擎和广告引擎。 查询引擎从用户接收查询。 查询引擎分析查询以确定与预定域匹配的查询意图。 生成包含域类型的翻译查询。 一旦选择了域，则可以进一步分析查询以确定通用域信息。 然后可以将域和相关联的信息与广告列表进行匹配。 可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。
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公开(公告)号：US20080256037A1
公开(公告)日：2008-10-16
申请号：US11734300
申请日：2007-04-12
申请人： Sihem Amer Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins , Erik Vee
发明人： Sihem Amer Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins , Erik Vee
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system for generating an ordered list. The system may include a query engine and an advertisement engine. The query engine receives a query from the user and determines parameters to match with the advertisement. The advertisement engine receives the parameters and generates a list of items based on the parameters. The system may function in a precompute mode to calculate intervals for each available item to minimize the variable processing costs for each item. Further, the number of intervals a crossed item may be selected in a manner to satisfy a given space constraint. By characterizing each item by a minimum price within each interval, the system can quickly query the interval matching the desired quantity for each item and determined if the minimum price for that interval is less than the top-k prices already included in the list.
摘要翻译： 用于生成有序列表的系统。 该系统可以包括查询引擎和广告引擎。 查询引擎从用户接收查询并确定与广告匹配的参数。 广告引擎接收参数，并根据参数生成项目列表。 系统可以在预计算模式下运行，以计算每个可用项目的间隔，以最小化每个项目的可变处理成本。 此外，可以以满足给定空间约束的方式来选择交叉项目的间隔数。 通过在每个间隔内以最小价格表征每个项目，系统可以快速地查询与每个项目匹配期望数量的间隔，并确定该间隔的最小价格是否小于列表中已包含的顶部k价格。
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公开(公告)号：US20080114759A1
公开(公告)日：2008-05-15
申请号：US11750512
申请日：2007-05-18
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译： 一种用于从查询中导出用户意图的系统和方法。 该系统包括查询引擎和广告引擎。 查询引擎从用户接收查询。 查询引擎分析查询以确定与域匹配的查询意图。 可以进一步分析查询以基于查询和域层次结构导出谓词值。 然后可以将域和相关联的信息与广告列表进行匹配。 可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。
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公开(公告)号：US08001117B2
公开(公告)日：2011-08-16
申请号：US11750871
申请日：2007-05-18
IPC分类号： G06F7/00
CPC分类号： G06F17/30864 , G06Q30/02
摘要： The system includes a query engine and an advertisement engine. The query engine is configured to receive a query from the user. The advertisement engine generates advertisement results corresponding to the query. The advertisement results are selected from entries in an advertisement database, where the entries include predicate values corresponding to a domain. The advertisement engine generates a diverse advertisement result that is a subset of the database entries that match the query. The diversity result varies at least one predicate by selecting entries for the list that include a proportional representation of each available predicate value in the database that matches the query.
摘要翻译： 该系统包括查询引擎和广告引擎。 查询引擎被配置为从用户接收查询。 广告引擎生成对应于查询的广告结果。 广告结果从广告数据库中的条目中选择，其中条目包括对应于域的谓词值。 广告引擎生成不同的广告结果，该结果是与查询匹配的数据库条目的子集。 多样性结果通过选择列表的条目来改变至少一个谓词，该条目包括与查询匹配的数据库中每个可用谓词值的比例表示。
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公开(公告)号：US07974976B2
公开(公告)日：2011-07-05
申请号：US11750512
申请日：2007-05-18
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译： 用于从查询中导出用户意图的系统和方法。 该系统包括查询引擎和广告引擎。 查询引擎从用户接收查询。 查询引擎分析查询以确定与域匹配的查询意图。 可以进一步分析查询以基于查询和域层次结构导出谓词值。 然后可以将域和相关联的信息与广告列表进行匹配。 可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。
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公开(公告)号：US20080288480A1
公开(公告)日：2008-11-20
申请号：US11750871
申请日：2007-05-18
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02
摘要： The system includes a query engine and an advertisement engine. The query engine is configured to receive a query from the user. The advertisement engine generates advertisement results corresponding to the query. The advertisement results are selected from entries in an advertisement database, where the entries include predicate values corresponding to a domain. The advertisement engine generates a diverse advertisement result that is a subset of the database entries that match the query. The diversity result varies at least one predicate by selecting entries for the list that include a proportional representation of each available predicate value in the database that matches the query.
摘要翻译： 该系统包括查询引擎和广告引擎。 查询引擎被配置为从用户接收查询。 广告引擎生成对应于查询的广告结果。 广告结果从广告数据库中的条目中选择，其中条目包括对应于域的谓词值。 广告引擎生成不同的广告结果，该结果是与查询匹配的数据库条目的子集。 多样性结果通过选择列表的条目来改变至少一个谓词，该条目包括与查询匹配的数据库中每个可用谓词值的比例表示。
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公开(公告)号：US20120084155A1
公开(公告)日：2012-04-05
申请号：US12895868
申请日：2010-10-01
申请人： Scott Roy , Belle Tseng , Pradheep Elango , Bee-Chung Chen , Jayavel Shanmugasundaram , Raghu Ramakrishnan , Andrei Broder , Deepak Agarwal , Todd Beaupre , Nitin Motgi , John Tomlin
发明人： Scott Roy , Belle Tseng , Pradheep Elango , Bee-Chung Chen , Jayavel Shanmugasundaram , Raghu Ramakrishnan , Andrei Broder , Deepak Agarwal , Todd Beaupre , Nitin Motgi , John Tomlin
CPC分类号： G06F3/04817 , G06F3/0482 , G06F17/212 , G06Q30/0273
摘要： Methods and systems for presenting content such as articles based on utility are provided. In one embodiment, a plurality of articles are determined, each article in the plurality of articles including article content and a corresponding preview icon, the preview icon defining a link to the corresponding article content when presented. For each article in the plurality of articles, a user experience utility value is determined. And for each article in the plurality of articles, an economic utility value is also determined. A ranked order of the articles is determined based upon each article's user experience utility value and economic utility value. And a portion of the preview icons of the articles are presented on a graphical display page in a priority orientation based on the ranked order of the articles.
摘要翻译： 提供了基于实用程序呈现内容的方法和系统，例如文章。 在一个实施例中，确定多个物品，所述多个物品中的每个物品包括物品内容和相应的预览图标，所述预览图标在呈现时定义到相应的物品内容的链接。 对于多个文章中的每篇文章，确定用户体验效用值。 对于多篇文章中的每篇文章，也确定了经济效用价值。 根据每篇文章的用户体验效用值和经济效用值确定文章的排序顺序。 并且文章的预览图标的一部分基于文章的排序顺序以优先方向呈现在图形显示页面上。
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公开(公告)号：US20120158495A1
公开(公告)日：2012-06-21
申请号：US12972941
申请日：2010-12-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251
摘要： A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.
摘要翻译： 基于网络的广告系统包括供应预测系统，其被配置为从活动日志数据库中选择定义多个合同的数据。 每个合同规定了包含合同目标受众信息和多次展示次数的要求。 对于每个合同，供应预测系统识别具有与合同的合同目标受众信息匹配的特征的一个或多个机会样本。 每个机会样本与对应于具有类似特征的机会的数量相关联。 优化器将机会样本与合同相关联，然后确定机会样本是否与其他合同相关联。 优化器然后至少部分地基于与一个或多个样本相关联的其他合同的要求的函数来限制与可分配给合同的样本相关联的机会的数量。
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10.发明申请INVENTORY MANAGEMENT AND SERVING WITH BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING 审中-公开库存管理和服务于保证在线广告交付中的BUCKET测试公开(公告)号：US20120004980A1
公开(公告)日：2012-01-05
申请号：US12829915
申请日：2010-07-02
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0277
摘要： Techniques are provided to facilitate bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Bucket controller programming logic is used in implementation of the operating policies. Allocation and serving of advertisements is facilitated in accordance with the operating policies.
摘要翻译： 提供了技术来促进与在线广告市场相关联的保证传送在线广告的桶测试。 为每个桶建立操作策略，其中每个桶的操作策略不同。 铲斗控制器编程逻辑用于实施运行策略。 根据经营政策，促进了广告的分配和服务。
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