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    Targeting based on intent or presence
    2.
    发明授权
    Targeting based on intent or presence 有权
    根据意向或存在进行定位

    公开(公告)号：US08543459B2

    公开(公告)日：2013-09-24

    申请号：US13557452

    申请日：2012-07-25

    申请人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    发明人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    IPC分类号： G06Q30/00 ,  H04W24/00

    CPC分类号： H04W4/21 ,  G06Q30/02 ,  H04W4/02

    摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

    摘要翻译： 方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。 一种方法包括：向赞助商呈现用户界面，以定制用于广告系列的定位信息，包括用于指定目标标准的控制，其中至少一个目标标准包括在规定的地理位置中的用户的存在或感兴趣的指示 该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列投放内容。

    TARGETING BASED ON INTENT OR PRESENCE
    4.
    发明申请
    TARGETING BASED ON INTENT OR PRESENCE 有权
    基于内容或存在的目标

    公开(公告)号：US20130138500A1

    公开(公告)日：2013-05-30

    申请号：US13557452

    申请日：2012-07-25

    申请人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    发明人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    IPC分类号： G06Q30/02

    CPC分类号： H04W4/21 ,  G06Q30/02 ,  H04W4/02

    摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

    摘要翻译： 方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。 一种方法包括：向赞助商呈现用户界面，以定制用于广告系列的定位信息，包括用于指定目标标准的控制，其中至少一个定位标准包括在规定的地理位置中的用户的存在或感兴趣的指示， 该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列中投放内容。

    Targeting based on intent or presence
    5.
    发明授权
    Targeting based on intent or presence 有权
    根据意向或存在进行定位

    公开(公告)号：US08239266B1

    公开(公告)日：2012-08-07

    申请号：US13306513

    申请日：2011-11-29

    申请人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    发明人： Amin Charaniya ,  Aileen Tang ,  Ankur Gupta ,  James Dowdell ,  Smita Hashim

    IPC分类号： G06Q30/00 ,  H04W24/00

    CPC分类号： H04W4/21 ,  G06Q30/02 ,  H04W4/02

    摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a proscribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

    摘要翻译： 方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。 一种方法包括：向赞助商呈现用户界面以定制用于广告系列的定位信息，所述活动包括用于指定目标标准的控制，其中至少一个目标标准包括用户在被禁止的地理位置中的存在或通过 该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列投放内容。