公开(公告)号：US20120192214A1

公开(公告)日：2012-07-26

申请号：US13365020

申请日：2012-02-02

申请人： Andreas Hunn ,  Nicolas Tabbal ,  Sara Taylor ,  John Brady

发明人： Andreas Hunn ,  Nicolas Tabbal ,  Sara Taylor ,  John Brady

IPC分类号： H04N21/258

CPC分类号： G06Q30/02 ,  G06Q30/0271 ,  H04N21/23424 ,  H04N21/252 ,  H04N21/258 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/4755 ,  H04N21/6582 ,  H04N21/812

摘要： A method of selecting a television channel or program for delivery of targeted content to an audience member television display based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as television viewing information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member's view about an issue, topic, product, service or the like. The attitude value in conjunction with other television viewing information may be used to select a television channel or program for delivery of the targeted content to the audience members.

摘要翻译： 公开了一种基于与参与计算机实施的调查的观众成员相关联的态度值来选择用于将目标内容传送到观众成员电视显示器的电视频道或节目的方法。 调查响应信息以及电视观看信息以及与观众相关联的人口信息可以被收集并存储在中央数据库中。 姿态值可以根据调查响应信息和/或观众成员的其他信息来确定。 态度值可以指示观众成员关于问题，主题，产品，服务等的观点。 结合其他电视观看信息的姿态值可以用于选择用于将目标内容传送给观众的电视频道或节目。