公开(公告)号：US20090171763A1

公开(公告)日：2009-07-02

申请号：US12006179

申请日：2007-12-31

申请人： Jessi Dong ,  Wei Du ,  Sam P. Hamilton ,  Michael Helman ,  Aparna Seetharaman ,  Yang Wang

发明人： Jessi Dong ,  Wei Du ,  Sam P. Hamilton ,  Michael Helman ,  Aparna Seetharaman ,  Yang Wang

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/04 ,  G06Q30/0273 ,  G06Q40/00

摘要： An improved system and method for online advertising driven by predicting user interest is provided. An advertising demand engine may be provided for selecting advertisements to be served to a user for display with requested content. An advertisement may be correlated to an advertisement previously selected by a user or by other users in the user's segment. An advertising correlation engine may be provided for correlating an advertisement to another advertisement using collaborative filtering, an advertising clustering engine may be provided for clustering correlated advertisements using item-based collaborative filtering, and a user correlation engine may be provided for segmenting users by selected advertisements and creating a cluster of advertisements associated with each cluster of users. Correlated advertisements that are selected may be allocated web page placements and then served to a user for display with requested content.

摘要翻译： 提供了一种通过预测用户兴趣推动的改进的在线广告系统和方法。 可以提供广告需求引擎用于选择要被提供给用户的广告以便显示所请求的内容。 广告可以与先前由用户或用户区段中的其他用户选择的广告相关联。 可以提供广告相关引擎，用于使用协作过滤将广告与另一广告相关联，可以提供广告聚类引擎用于使用基于项目的协作过滤来聚类相关联的广告，并且可以提供用户相关引擎，用于通过选择的广告来分割用户 以及创建与每个用户群集相关联的广告群集。 所选择的相关广告可以被分配网页展示，然后被提供给用户以显示所请求的内容。

公开(公告)号：US6154778A

公开(公告)日：2000-11-28

申请号：US081265

申请日：1998-05-19

申请人： Jari Koistinen ,  Aparna Seetharaman ,  Evan R. Kirshenbaum

发明人： Jari Koistinen ,  Aparna Seetharaman ,  Evan R. Kirshenbaum

IPC分类号： H04L12/56 ,  H04Q11/04 ,  G06F13/00 ,  G06F15/16 ,  H04Q11/00

CPC分类号： H04Q11/0478 ,  H04L2012/5631 ,  H04L2012/5646

摘要： In a distributed system, a method and system for negotiating a multi-category Quality-of-Service (QoS) agreement between a client and a server includes a client agent enabled to calculate an expected utility to a client of multiple multi-category QoS specifications. The client agent obtains the QoS specifications by transmitting a QoS specification request to a server agent or a broker. The expected utility calculation, based on a probabilistic estimate of QoS levels included in the QoS specifications, enables the client agent to distinguish the QoS specifications of greater value from those of lesser value. The client agent selects at least one of the QoS specifications to be included into an offer for a QoS agreement based on the expected utility calculation. In a preferred embodiment, the client agent selects the QoS specifications determined to be most valuable to the client. The offer is transmitted to the server agent to request a service provided by a server at QoS levels represented by the selected QoS specifications. After transmitting the offer, the client monitors a connection to the server agent for either an acceptance, a rejection, or a counteroffer to the offer. Communication between the client agent and the server agent conforms to a negotiation protocol which provides a set of rules for transmission of negotiation messages.

摘要翻译： 在分布式系统中，用于协商客户端和服务器之间的多类别服务质量（QoS）协议的方法和系统包括能够计算多个多类别QoS规范的客户机的预期效用的客户端代理 。 客户端代理通过向服务器代理或代理发送QoS规范请求来获得QoS规范。 基于QoS规范中包含的QoS级别的概率估计的预期效用计算使得客户端代理能够将较大值的QoS规范与较小值的QoS规范区分开。 客户端代理基于预期的效用计算，选择要包括在QoS协议的报价中的QoS规范中的至少一个。 在优选实施例中，客户端代理选择被确定为对客户端最有价值的QoS规范。 该报价被发送到服务器代理，以按所选QoS规范表示的QoS级别请求由服务器提供的服务。 在发送报价后，客户端会监视与服务器代理的连接，以便接受，拒绝或提供反馈。 客户端代理和服务器代理之间的通信符合协商协议，协商协议为协商消息传输提供了一套规则。

公开(公告)号：US20120179543A1

公开(公告)日：2012-07-12

申请号：US12930477

申请日：2011-01-07

申请人： Huitao Luo ,  Ben Slutter ,  Chun Han ,  Nanda Kishore ,  Aparna Seetharaman

发明人： Huitao Luo ,  Ben Slutter ,  Chun Han ,  Nanda Kishore ,  Aparna Seetharaman

IPC分类号： G06Q30/00 ,  G06F17/30

CPC分类号： G06Q30/0255 ,  G06Q30/0256

摘要： The present invention provides a method and a system for providing targeted advertisements to a user. The method includes determining a set of signals corresponding to at least one online activity associated with the user and then analyzing the set of signals to identify one or more user interests. The set of signals includes at least one of a share signal, a view signal, a search signal, and a click signal. Further, the method includes tagging the user with at least one ad exchange cookie based on the identified user interests and an available advertisement pool. Lastly, the method includes displaying, by an advertisement network, an advertisement to the user based on the ad exchange cookie.

摘要翻译： 本发明提供了一种用于向用户提供有针对性的广告的方法和系统。 该方法包括确定对应于与用户相关联的至少一个在线活动的一组信号，然后分析该组信号以识别一个或多个用户兴趣。 该组信号包括共享信号，视图信号，搜索信号和点击信号中的至少一个。 此外，该方法包括基于所识别的用户兴趣和可用的广告池，使用至少一个广告交换cookie来标记用户。 最后，该方法包括基于广告交换cookie向广告网络显示广告给用户。

公开(公告)号：US06591257B1

公开(公告)日：2003-07-08

申请号：US09472389

申请日：1999-12-23

申请人： Joseph J Martinka ,  Patricia Collins ,  George H. Forman ,  Evan R. Kirshenbaum ,  Aparna Seetharaman

发明人： Joseph J Martinka ,  Patricia Collins ,  George H. Forman ,  Evan R. Kirshenbaum ,  Aparna Seetharaman

IPC分类号： G06N502

CPC分类号： G06N5/04

摘要： An apparatus and method for determining a solution to a problem where paths in at least one pursuit associated with the problem are traversed to generate one or more decision paths by processing one or more nodes in a given one of the paths, including: evaluating a premise if the node is a premise node, and passing the premise node if the premise passes, and noting a conclusion if the node is a conclusion node, withdrawing any previous conclusions that are not associated with a parent node of the conclusion, and passing the conclusion node; processing a child node if the current node is not a leaf node and is a node that passes; terminating a decision path if the child node cannot be processed, including asserting all noted, but non-withdrawn conclusions as a solution to the problem; and generating another decision path.

摘要翻译： 一种用于确定问题的解决方案的装置和方法，其中遍历与所述问题相关联的至少一个追踪中的路径以通过处理给定一个路径中的一个或多个节点来生成一个或多个决策路径，包括：评估前提 如果节点是一个前提节点，并且在前提通过的情况下通过前提节点，并且如果节点是一个结论节点，则注意到一个结论，撤回与结论的父节点没有关联的任何以前的结论，并通过结论 节点; 如果当前节点不是叶节点并且是通过的节点，则处理子节点; 如果子节点不能被处理，则终止决策路径，包括将所有注意但未撤回的结论声明为解决问题的方法; 并产生另一决策路径。