公开(公告)号：US20110251873A1

公开(公告)日：2011-10-13

申请号：US13123461

申请日：2009-10-09

Applicant: Yoon Young Jung ,  Jae Keol Choi ,  Ar Reum Song ,  Jae Eun Kim

Inventor： Yoon Young Jung ,  Jae Keol Choi ,  Ar Reum Song ,  Jae Eun Kim

IPC: G06Q30/00

CPC classification number: G06Q30/0201 ,  G06Q30/02

Abstract: The present disclosure relates to a method, system and computer readable recording medium for generating a keyword pair for search advertisement based on advertisement purchase history. The method includes acquiring a set of search keywords for each of advertisers having purchased or attempted to purchase the search keywords to place search advertisement or to make an attempt to place the search advertisement, selecting at least two search keywords among the set of keywords, generating a keyword pair of the selected search keywords correlated to each other, and storing information regarding the generated keyword pair. It is possible to provide an improved keyword determination model capable of determining correlated search keywords without processing an enormous amount of data such as search keywords of all users or keywords appearing on all of web pages, thereby enabling more efficient data processing.

Abstract translation: 本公开涉及一种用于基于广告购买历史生成用于搜索广告的关键字对的方法，系统和计算机可读记录介质。 该方法包括：为购买或尝试购买搜索关键字的每个广告商获取一组搜索关键词，以放置搜索广告或尝试放置搜索广告，在该组关键字中选择至少两个搜索关键词，产生 所选择的搜索关键字的关键字对彼此相关，并且存储关于生成的关键字对的信息。 可以提供一种能够确定相关搜索关键字而不处理大量数据的改进的关键字确定模型，例如所有用户的搜索关键字或出现在所有网页上的关键字，从而实现更有效的数据处理。