IDENTIFICATION AND MEASUREMENT OF SOCIAL INFLUENCE AND CORRELATION
    1.
    发明申请
    IDENTIFICATION AND MEASUREMENT OF SOCIAL INFLUENCE AND CORRELATION 有权
    社会影响与相关性的识别与测量

    公开(公告)号:US20110055132A1

    公开(公告)日:2011-03-03

    申请号:US12547960

    申请日:2009-08-26

    IPC分类号: G06N5/02

    CPC分类号: G06Q10/00

    摘要: Techniques for detecting social influence between users in a set of users with regard to an activity are provided. Data for each user of the set of users is received that includes a time value at which the user became active with regard to the activity, and includes at least one indication of another user in the set of users associated with the user. A first estimate of social correlation in the set of users is determined based on the data. The data is modified. For instance, the data may be modified according to a shuffle test and/or an edge reversal test. A second estimate of social correlation in the set of users is determined based on the modified data. The first estimate is compared to the second estimate to determine a degree of social influence in the set of users.

    摘要翻译: 提供了用于检测一组用户中关于活动的用户之间的社会影响的技术。 接收包含用户关于该活动而变得活动的时间值的用户组的每个用户的数据,并且包括与该用户相关联的一组用户中的另一个用户的至少一个指示。 基于数据确定用户组中的社会关联的第一估计。 数据被修改。 例如,可以根据洗牌测试和/或边缘反转测试来修改数据。 基于修改的数据确定用户组中的社会关联的第二估计。 将第一个估计值与第二个估计值进行比较,以确定一组用户的社会影响程度。

    Just-In-Time Contextual Advertising Techniques
    2.
    发明申请
    Just-In-Time Contextual Advertising Techniques 审中-公开
    即时上下文广告技术

    公开(公告)号:US20090024718A1

    公开(公告)日:2009-01-22

    申请号:US11781184

    申请日:2007-07-20

    IPC分类号: G06F15/16

    CPC分类号: G06Q30/02

    摘要: A system and method to facilitate real-time matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity, the request containing the content information, a web page identifier, and additional data associated with the web page. The content information is further analyzed in real-time to construct a page summary of the web page. The web page identifier and the additional data are further analyzed in real-time to extract at least one keyword relevant to the content information. Finally, the advertising information is determined in real-time based on the page summary and the extracted keywords.

    摘要翻译: 描述了促进内容与网络中的广告信息的实时匹配的系统和方法。 通过网络接收对广告信息的请求,与由用户实体请求的网页内的内容信息相关联地显示用于用户实体的广告信息,包含内容信息的请求,网页标识符和附加 与网页相关联的数据。 进一步分析内容信息以构建网页的页面摘要。 进一步分析网页标识符和附加数据以提取与内容信息相关的至少一个关键字。 最后,基于页面摘要和提取的关键字实时地确定广告信息。

    Identification and measurement of social influence and correlation
    3.
    发明授权
    Identification and measurement of social influence and correlation 有权
    识别和衡量社会影响力和相关性

    公开(公告)号:US08401984B2

    公开(公告)日:2013-03-19

    申请号:US12547960

    申请日:2009-08-26

    IPC分类号: G06N5/00

    CPC分类号: G06Q10/00

    摘要: Techniques for detecting social influence between users in a set of users with regard to an activity are provided. Data for each user of the set of users is received that includes a time value at which the user became active with regard to the activity, and includes at least one indication of another user in the set of users associated with the user. A first estimate of social correlation in the set of users is determined based on the data. The data is modified. For instance, the data may be modified according to a shuffle test and/or an edge reversal test. A second estimate of social correlation in the set of users is determined based on the modified data. The first estimate is compared to the second estimate to determine a degree of social influence in the set of users.

    摘要翻译: 提供了用于检测一组用户中关于活动的用户之间的社会影响的技术。 接收包含用户关于该活动而变得活动的时间值的用户组的每个用户的数据,并且包括与该用户相关联的一组用户中的另一个用户的至少一个指示。 基于数据确定用户组中的社会关联的第一估计。 数据被修改。 例如,可以根据洗牌测试和/或边缘反转测试来修改数据。 基于修改的数据确定用户组中的社会关联的第二估计。 将第一个估计值与第二个估计值进行比较,以确定一组用户的社会影响程度。

    SUGGESTING CONTACTS FOR SOCIAL NETWORKS
    4.
    发明申请
    SUGGESTING CONTACTS FOR SOCIAL NETWORKS 审中-公开
    建议社会网络联系人

    公开(公告)号:US20090319288A1

    公开(公告)日:2009-12-24

    申请号:US12145436

    申请日:2008-06-24

    IPC分类号: G06Q99/00

    CPC分类号: G06Q30/02 G06Q10/10

    摘要: A social network is managed by applying connectivity and similarity measures to social network information to identify possible new relationships between social network users, and then automatically suggest those identified relationships to the social network users. The social network information can include user profile information and indicate existing social relationships between the users in the social network. Users can provide feedback regarding the suggestions, including indications whether the relationship was accepted, consummated, or declined. The social network information can be updated using the feedback. Similarity measures can be based on one or more of shared contacts, or common interests or activities, or content associated with social network users, or ratings within the social network of users and/or their content. Possible relationships having similarity measures that suggest the users likely to already know each other, can be omitted and not suggested.

    摘要翻译: 通过对社交网络信息应用连通性和相似性度量来识别社交网络,以识别社交网络用户之间可能的新关系,然后自动向社交网络用户建议所识别的关系。 社交网络信息可以包括用户简档信息并且指示社交网络中的用户之间的现有社会关系。 用户可以提供有关建议的反馈意见,包括关系是否被接受,完成或拒绝。 可以使用反馈更新社交网络信息。 相似性度量可以基于一个或多个共享联系人,或共同兴趣或活动,或与社交网络用户相关联的内容,或用户社交网络内的评级和/或其内容。 具有建议用户可能已经彼此认识的相似性度量的可能关系可以被省略并且不被建议。