Source Based Anonymity and Segmentation for Visitors

    公开(公告)号:US20170149741A1

    公开(公告)日:2017-05-25

    申请号:US15427038

    申请日:2017-02-07

    IPC分类号: H04L29/06 H04L29/12 G06F21/62

    摘要: A method and system for the anonymization and segmentation of the media access control (MAC) addresses reported by visitors' 802.11 enabled devices at a venue operator premises. This system assures a venue operator and its visitors that no individually identifying information about a visitor is re-transmitted or stored that can be traced back to their MAC address, while still allowing the venue operator to obtain venue visitor counts visit frequencies well as traffic patterns during visits (i.e. dwell times at, and movements between, locations within a venue) and counts of common visitors between venues. It also ensures that the data generated is segmented so that the data obtained by two different venue operators is not correlatable between visitors common to the two sets of data.

    Source Based Anonymity and Segmentation for Visitors
    2.
    发明申请
    Source Based Anonymity and Segmentation for Visitors 有权
    基于来源的访问者的匿名和细分

    公开(公告)号:US20150304283A1

    公开(公告)日:2015-10-22

    申请号:US14690347

    申请日:2015-04-17

    IPC分类号: H04L29/06 H04L29/12

    摘要: A method and system for the anonymization and segmentation of the media access control (MAC) addresses reported by visitors' 802.11 enabled devices at a venue operator premises. This system assures a venue operator and its visitors that no individually identifying information about a visitor is re-transmitted or stored that can be traced back to their MAC address, while still allowing the venue operator to obtain venue visitor counts visit frequencies well as traffic patterns during visits (i.e. dwell times at, and movements between, locations within a venue) and counts of common visitors between venues. It also ensures that the data generated is segmented so that the data obtained by two different venue operators is not correlatable between visitors common to the two sets of data.

    摘要翻译: 用于在场馆营办商场所访问者启用802.11的设备报告的媒体访问控制(MAC)地址的匿名化和分段的方法和系统。 该系统确保场地运营商及其访问者不会将可以追溯到其MAC地址的个人识别信息重新发送或存储,同时仍允许场地运营商获得访问次数访问频率以及流量模式 在访问期间(即在场地之间的驻留时间和位置之间的移动)以及场地之间的普通游客的数量。 它还确保生成的数据被分段,使得由两个不同的场馆操作者获得的数据在两组数据共同的访问者之间不相关。

    Source based anonymity and segmentation for visitors
    3.
    发明授权
    Source based anonymity and segmentation for visitors 有权
    来源为访客匿名和细分

    公开(公告)号:US09590950B2

    公开(公告)日:2017-03-07

    申请号:US14690347

    申请日:2015-04-17

    摘要: A method and system for the anonymization and segmentation of the media access control (MAC) addresses reported by visitors' 802.11 enabled devices at a venue operator premises. This system assures a venue operator and its visitors that no individually identifying information about a visitor is re-transmitted or stored that can be traced back to their MAC address, while still allowing the venue operator to obtain venue visitor counts visit frequencies well as traffic patterns during visits (i.e. dwell times at, and movements between, locations within a venue) and counts of common visitors between venues. It also ensures that the data generated is segmented so that the data obtained by two different venue operators is not correlatable between visitors common to the two sets of data.

    摘要翻译: 用于在场馆营办商场所访问者启用802.11的设备报告的媒体访问控制(MAC)地址的匿名化和分段的方法和系统。 该系统确保场地运营商及其访问者不会将可以追溯到其MAC地址的个人识别信息重新发送或存储,同时仍允许场地运营商获得访问次数访问频率以及流量模式 在访问期间(即在场地之间的驻留时间和位置之间的移动)以及场地之间的普通游客的数量。 它还确保生成的数据被分段,使得由两个不同的场馆操作者获得的数据在两组数据共同的访问者之间不相关。