公开(公告)号：US20080052140A1

公开(公告)日：2008-02-28

申请号：US11844991

申请日：2007-08-24

申请人： Greg Neal ,  Frank Williams ,  Ron Hill ,  Glynne Casteel ,  Hans Meyer

发明人： Greg Neal ,  Frank Williams ,  Ron Hill ,  Glynne Casteel ,  Hans Meyer

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0277

摘要： A user can audition creatives with in a snapshot of a proposed web page of a publisher website in the local application. Multiple snapshots of proposed pages for placement may be downloaded from publisher web sites and stored in a local library. The user can replace existing advertisements or other creatives and the corresponding HTML code with proposed creatives to determine which creatives will provide the best contextual fit for the proposed web site and page. The graphical nature of the application enables the user to drag and drop a creative from a local palette selected from a creatives library onto a web page snapshot.

摘要翻译： 用户可以在本地应用程序中的发布商网站的建议网页的快照中审阅广告素材。 可以从发布商网站下载拟议页面的多个快照，并将其存储在本地库中。 用户可以用建议的广告素材替换现有的广告或其他广告素材和相应的HTML代码，以确定哪些广告素材将为拟议的网站和页面提供最佳的上下文适合性。 应用程序的图形性质使用户能够将广告素材从从广告素材库中选择的本地调色板拖放到网页快照上。

公开(公告)号：US09104778B2

公开(公告)日：2015-08-11

申请号：US12629842

申请日：2009-12-02

申请人： Glynne Casteel ,  Greg Neal ,  Ron Hill

发明人： Glynne Casteel ,  Greg Neal ,  Ron Hill

IPC分类号： G06F17/30 ,  G06F21/62

CPC分类号： G06Q30/0255 ,  G06F17/30539 ,  G06F17/30902 ,  G06F21/6245 ,  H04L67/2842

摘要： Cookie derivatives and methods for generating cookie derivatives are provided. A cookie derivative comprises a transformation of at least one portion of data associated with a cookie (e.g., a name and/or data value). The cookie derivative may comprise a persistent or non-persistent cookie derivative that may be stored on a user's computing device (e.g., within a browser). The cookie derivative may alternatively comprise a virtual cookie derivative that is stored on a server (e.g., in a log file, a cache, or other data storage of the server).

摘要翻译： 提供Cookie衍生工具和生成Cookie衍生工具的方法。 cookie导数包括与cookie相关联的数据的至少一部分的变换（例如，名称和/或数据值）。 cookie导出可以包括可以存储在用户的计算设备（例如，在浏览器内）的持久性或非持久性cookie导出。 cookie导出可以替代地包括存储在服务器（例如，在日志文件，高速缓存或服务器的其他数据存储器中）的虚拟cookie导数。

公开(公告)号：US20100145960A1

公开(公告)日：2010-06-10

申请号：US12629842

申请日：2009-12-02

申请人： Glynne Casteel ,  Greg Neal ,  Ron Hill

发明人： Glynne Casteel ,  Greg Neal ,  Ron Hill

IPC分类号： G06F17/30

CPC分类号： G06Q30/0255 ,  G06F17/30539 ,  G06F17/30902 ,  G06F21/6245 ,  H04L67/2842

摘要： Cookie derivatives and methods for generating cookie derivatives are provided. A cookie derivative comprises a transformation of at least one portion of data associated with a cookie (e.g., a name and/or data value). The cookie derivative may comprise a persistent or non-persistent cookie derivative that may be stored on a user's computing device (e.g., within a browser). The cookie derivative may alternatively comprise a virtual cookie derivative that is stored on a server (e.g., in a log file, a cache, or other data storage of the server).

摘要翻译： 提供Cookie衍生工具和生成Cookie衍生工具的方法。 cookie导数包括与cookie相关联的数据的至少一部分的变换（例如，名称和/或数据值）。 cookie导出可以包括可以存储在用户的计算设备（例如，在浏览器内）的持久性或非持久性cookie导出。 cookie导出可以替代地包括存储在服务器（例如，在日志文件，高速缓存或服务器的其他数据存储器中）的虚拟cookie导数。

公开(公告)号：US20060282327A1

公开(公告)日：2006-12-14

申请号：US11450490

申请日：2006-06-09

申请人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

发明人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

IPC分类号： G07G1/14 ,  G06Q30/00

CPC分类号： G06Q30/0277 ,  G06F21/6263 ,  G06Q30/02 ,  G06Q30/0255 ,  H04N21/222 ,  H04N21/23424 ,  H04N21/812

摘要： Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser's domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher's web site with an advertisement served by an adserver, or browsing the advertiser's web site, because the cookies were previously set when the user visited the advertiser's web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.

公开(公告)号：US07904520B2

公开(公告)日：2011-03-08

申请号：US11450490

申请日：2006-06-09

申请人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

发明人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

IPC分类号： G06F15/16

CPC分类号： G06Q30/0277 ,  G06F21/6263 ,  G06Q30/02 ,  G06Q30/0255 ,  H04N21/222 ,  H04N21/23424 ,  H04N21/812

摘要： Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser's domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher's web site with an advertisement served by an adserver, or browsing the advertiser's web site, because the cookies were previously set when the user visited the advertiser's web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.

摘要翻译： 提供了能够访问广告客户Cookie的广告服务器，反之亦然，因为这两者都可以从广告客户的域中提供，从而避免后端cookie同步工作的开销和延迟。 而且，广告Cookie数据可以被收集，而不论用户是否正在浏览由广告商服务的广告或浏览广告主的网站的广告主的网站浏览发布商的网站，因为当用户访问广告主的网站时 第一方Cookie的上下文。 即使用户已将其浏览器配置为限制第三方Cookie的设置，该cookies仍可由广告服务器读取。 通过使广告客户和广告客户立即可以实时提供Cookie和广告数据，解决方案还提供即时和准确的网络广告定位，以允许任何一方进行有针对性的广告选择过程。

公开(公告)号：US08583749B2

公开(公告)日：2013-11-12

申请号：US13019158

申请日：2011-02-01

申请人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

发明人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

IPC分类号： G06F15/16

CPC分类号： G06Q30/0277 ,  G06F21/6263 ,  G06Q30/02 ,  G06Q30/0255 ,  H04N21/222 ,  H04N21/23424 ,  H04N21/812

摘要： Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser's domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher's web site with an advertisement served by an adserver, or browsing the advertiser's web site, because the cookies were previously set when the user visited the advertiser's web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.

公开(公告)号：US20110125595A1

公开(公告)日：2011-05-26

申请号：US13019158

申请日：2011-02-01

申请人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

发明人： Greg Neal ,  Glynne Casteel ,  Ron Hill ,  Bruce Droste

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0277 ,  G06F21/6263 ,  G06Q30/02 ,  G06Q30/0255 ,  H04N21/222 ,  H04N21/23424 ,  H04N21/812

摘要： Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser's domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher's web site with an advertisement served by an adserver, or browsing the advertiser's web site, because the cookies were previously set when the user visited the advertiser's web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.

摘要翻译： 提供了能够访问广告客户Cookie的广告服务器，反之亦然，因为这两者都可以从广告客户的域中提供，从而避免后端cookie同步工作的开销和延迟。 而且，广告Cookie数据可以被收集，而不论用户是否正在浏览由广告商服务的广告或浏览广告主的网站的广告主的网站浏览发布商的网站，因为当用户访问广告主的网站时 第一方Cookie的上下文。 即使用户已将其浏览器配置为限制第三方Cookie的设置，该cookies仍可由广告服务器读取。 通过使广告客户和广告客户立即可以实时提供Cookie和广告数据，解决方案还提供即时和准确的网络广告定位，以允许任何一方进行有针对性的广告选择过程。