AUTOMATED BUILDING OF A MODEL FOR BEHAVIORAL TARGETING
    1.
    发明申请
    AUTOMATED BUILDING OF A MODEL FOR BEHAVIORAL TARGETING 审中-公开
    自动化建筑行为导向模型

    公开(公告)号:US20110231256A1

    公开(公告)日:2011-09-22

    申请号:US12842934

    申请日:2010-07-23

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0255

    摘要: A method for generating a behavioral model for a targeted advertisement category (TAC), including: obtaining click stream data including ad-clicks and events preceding the ad-clicks and performed on web pages; assigning features having categories and keywords associated with the web pages to the events; identifying an ad-click of the ad-clicks and a subset of the events preceding the ad-click that result in the ad-click, where the subset of the events is associated with at least one feature; generating an aggregated event sequence by aggregating the ad-click and the subset of the events; selecting, in response to the at least one feature being associated with the TAC, a training data set including at least the aggregated event sequence; generating the behavioral model for the TAC by applying a learning algorithm to a portion of the training data set; and evaluating performance of built models and select model based on performance result.

    摘要翻译: 一种用于生成目标广告类别(TAC)的行为模型的方法,包括:获得包括广告点击和广告点击之前在网页上执行的事件的点击流数据; 将具有与所述网页相关联的类别和关键字的特征分配给所述事件; 识别广告点击的广告点击和导致广告点击的广告点击之前的一小部分事件,其中事件的子集与至少一个要素相关联; 通过聚合广告点击和事件的子集来生成聚合事件序列; 响应于所述至少一个与所述TAC相关联的特征,选择至少包括所述聚合事件序列的训练数据集; 通过将学习算法应用到训练数据集的一部分来生成TAC的行为模型; 并根据性能结果评估内置模型的性能和选择模型。

    Executing a foreign program on a parallel computing system

    公开(公告)号:US10579435B2

    公开(公告)日:2020-03-03

    申请号:US15122128

    申请日:2014-02-28

    IPC分类号: G06F9/46 G06F9/50 G06F9/52

    摘要: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for a distributed parallel computing system to adapt a foreign program to execute on the distributed parallel computing system. The foreign program is a program written for a computing framework that is different from a computing framework of the parallel computing system. The distributed parallel computing system includes a master node computer and one or more worker node computers. A scheduler executing on the master node computer acts as an intermediary between the foreign program and the parallel computing system. The scheduler negotiates with a resource manager of the parallel computing system to acquire computing resources. The scheduler then allocates the computing resources to the worker node computers as containers. The foreign program executes in the containers on the worker node computers in parallel.

    METHOD AND APPARATUS FOR CONTENT TARGETING ONE USER GROUP BASED ON BEHAVIORAL PROFILING OF ANOTHER USER GROUP
    3.
    发明申请
    METHOD AND APPARATUS FOR CONTENT TARGETING ONE USER GROUP BASED ON BEHAVIORAL PROFILING OF ANOTHER USER GROUP 审中-公开
    用于根据其他用户组的行为分析来定义一个用户组的内容的方法和装置

    公开(公告)号:US20100223105A1

    公开(公告)日:2010-09-02

    申请号:US12714202

    申请日:2010-02-26

    IPC分类号: G06Q10/00 G06Q50/00 G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0201

    摘要: A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available.

    摘要翻译: 描述用于选择诸如广告的附带内容以用于与诸如网页之类的主要内容呈现的系统和方法。 该系统和方法提供了选择所附内容时使用的主要内容的配置文件。 主要内容简档可以用于当用户请求主要内容时选择伴随的内容,对于哪个或多或少的简档信息是可用的。 主要内容配置文件基于可用于配置文件信息的一组用户的内容消费历史记录。

    SYSTEM AND METHOD FOR WEB-BASED CONTENT CATEGORIZATION
    4.
    发明申请
    SYSTEM AND METHOD FOR WEB-BASED CONTENT CATEGORIZATION 审中-公开
    基于WEB的内容分类的系统和方法

    公开(公告)号:US20120310941A1

    公开(公告)日:2012-12-06

    申请号:US13152175

    申请日:2011-06-02

    IPC分类号: G06F17/30

    CPC分类号: G06F16/958

    摘要: A web mapping system and method are described. The web map system receives a content pointer and provides a category result associated with the content pointer. The category result is determined by successively selecting and applying one of a plurality of categorization algorithms that each attempt to provide a category result for a URL based on a plurality of rules. If no category result is determined, the content pointer may be passed to a categorization manager to generate a rule for the content pointer so that subsequent categorization requests for the content pointer will result in a category result.

    摘要翻译: 描述了网络映射系统和方法。 网络地图系统接收内容指针并提供与内容指针相关联的分类结果。 通过连续地选择和应用多个分类算法中的一个来确定类别结果,每个分类算法尝试基于多个规则来为URL提供类别结果。 如果没有确定类别结果,则可以将内容指针传递给分类管理器以生成内容指针的规则,使得对内容指针的后续分类请求将导致类别结果。