摘要:
A method for generating a behavioral model for a targeted advertisement category (TAC), including: obtaining click stream data including ad-clicks and events preceding the ad-clicks and performed on web pages; assigning features having categories and keywords associated with the web pages to the events; identifying an ad-click of the ad-clicks and a subset of the events preceding the ad-click that result in the ad-click, where the subset of the events is associated with at least one feature; generating an aggregated event sequence by aggregating the ad-click and the subset of the events; selecting, in response to the at least one feature being associated with the TAC, a training data set including at least the aggregated event sequence; generating the behavioral model for the TAC by applying a learning algorithm to a portion of the training data set; and evaluating performance of built models and select model based on performance result.
摘要:
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for a distributed parallel computing system to adapt a foreign program to execute on the distributed parallel computing system. The foreign program is a program written for a computing framework that is different from a computing framework of the parallel computing system. The distributed parallel computing system includes a master node computer and one or more worker node computers. A scheduler executing on the master node computer acts as an intermediary between the foreign program and the parallel computing system. The scheduler negotiates with a resource manager of the parallel computing system to acquire computing resources. The scheduler then allocates the computing resources to the worker node computers as containers. The foreign program executes in the containers on the worker node computers in parallel.
摘要:
A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available.
摘要:
A web mapping system and method are described. The web map system receives a content pointer and provides a category result associated with the content pointer. The category result is determined by successively selecting and applying one of a plurality of categorization algorithms that each attempt to provide a category result for a URL based on a plurality of rules. If no category result is determined, the content pointer may be passed to a categorization manager to generate a rule for the content pointer so that subsequent categorization requests for the content pointer will result in a category result.