公开(公告)号：US10229435B1

公开(公告)日：2019-03-12

申请号：US13715856

申请日：2012-12-14

申请人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

发明人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template (e.g., provided by an advertiser) that includes one or more functions. The social networking system also retrieves user information that can be used to evaluate a value of a function contained in the advertisement. The template and the value of each function are then used to generate a dynamically customized user-specific advertisement for display to the user. These advertisements can be shown to a user while keeping confidential at least some aspect of the user's personal information from the social networking system and/or the advertiser.

公开(公告)号：US10229436B1

公开(公告)日：2019-03-12

申请号：US13715925

申请日：2012-12-14

申请人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

发明人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

IPC分类号： G06Q30/00 ,  G06Q30/02 ,  H04L29/06

摘要： An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The advertiser can obscure the meaning of personal information from the social networking system, so that when the template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, the advertisement is obscured in some aspect from the social networking system. In this way, the advertiser may communicate with the user without disclosing all of the details of the communication to the social networking system that serves the advertisement.

公开(公告)号：US10229437B1

公开(公告)日：2019-03-12

申请号：US13715934

申请日：2012-12-14

申请人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

发明人： Peng Fan ,  Brian Rosenthal ,  Himanshu Baweja

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The user information is provided by both a first and second party (e.g., the advertiser and the social networking system), where the meaning of the information provided by each party is obscured from the other party. The template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, where both parties have provided user information that is obscured in some manner from the other party, allowing for a more personalized advertisement.