Generating dynamically customized user-specific advertisements

    公开(公告)号:US10229435B1

    公开(公告)日:2019-03-12

    申请号:US13715856

    申请日:2012-12-14

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template (e.g., provided by an advertiser) that includes one or more functions. The social networking system also retrieves user information that can be used to evaluate a value of a function contained in the advertisement. The template and the value of each function are then used to generate a dynamically customized user-specific advertisement for display to the user. These advertisements can be shown to a user while keeping confidential at least some aspect of the user's personal information from the social networking system and/or the advertiser.

    Generating customized advertisements with undisclosed advertiser content

    公开(公告)号:US10229436B1

    公开(公告)日:2019-03-12

    申请号:US13715925

    申请日:2012-12-14

    IPC分类号: G06Q30/00 G06Q30/02 H04L29/06

    摘要: An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The advertiser can obscure the meaning of personal information from the social networking system, so that when the template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, the advertisement is obscured in some aspect from the social networking system. In this way, the advertiser may communicate with the user without disclosing all of the details of the communication to the social networking system that serves the advertisement.

    Generating customized advertisements with undisclosed advertiser and publisher content

    公开(公告)号:US10229437B1

    公开(公告)日:2019-03-12

    申请号:US13715934

    申请日:2012-12-14

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The user information is provided by both a first and second party (e.g., the advertiser and the social networking system), where the meaning of the information provided by each party is obscured from the other party. The template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, where both parties have provided user information that is obscured in some manner from the other party, allowing for a more personalized advertisement.

    Crowdsourced advertisements sponsored by advertisers in a social networking environment
    4.
    发明授权
    Crowdsourced advertisements sponsored by advertisers in a social networking environment 有权
    广告商在社交网络环境中赞助的群众广告

    公开(公告)号:US08527344B2

    公开(公告)日:2013-09-03

    申请号:US12946211

    申请日:2010-11-15

    申请人: Brian Rosenthal

    发明人: Brian Rosenthal

    IPC分类号: G06Q30/00

    摘要: Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user's endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria and display criteria provided by the endorsing user.

    摘要翻译: 当访问与社交网络系统相关联的内容时,向社交网络系统的用户提供广告。 这种广告的内容可以由社交网络系统的其他用户产生。 广告商可以提供包含广告消息的广告模板和用户可以输入背书的字段。 社交网络系统响应于模板生成用户界面,并向用户提供用户界面,以接收用户对广告产品或事件的认可。 社交网络系统响应于广告商提供的广告内容和由认可用户提供的认可内容产生广告。 社交网络用户可以将生成的广告提供给观看符合广告的定位标准的用户和由认可用户提供的显示标准。

    Crowdsourced Advertisements Sponsored By Advertisers In A Social Networking Environment
    5.
    发明申请
    Crowdsourced Advertisements Sponsored By Advertisers In A Social Networking Environment 有权
    广告商在社交网络环境中赞助的广播广告

    公开(公告)号:US20120123858A1

    公开(公告)日:2012-05-17

    申请号:US12946211

    申请日:2010-11-15

    申请人: Brian Rosenthal

    发明人: Brian Rosenthal

    IPC分类号: G06Q30/00

    摘要: Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user's endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria and display criteria provided by the endorsing user.

    摘要翻译: 当访问与社交网络系统相关联的内容时,向社交网络系统的用户提供广告。 这种广告的内容可以由社交网络系统的其他用户产生。 广告商可以提供包含广告消息的广告模板和用户可以输入背书的字段。 社交网络系统响应于模板生成用户界面,并向用户提供用户界面,以接受用户对广告产品或事件的认可。 社交网络系统响应于广告商提供的广告内容和由认可用户提供的认可内容产生广告。 社交网络用户可以将生成的广告提供给观看符合广告的定位标准的用户和由认可用户提供的显示标准。

    In-situ fault detection apparatus and method for an encased energy
storing device
    6.
    发明授权
    In-situ fault detection apparatus and method for an encased energy storing device 失效
    一种封装储能装置的原位故障检测装置及方法

    公开(公告)号:US6100702A

    公开(公告)日:2000-08-08

    申请号:US900611

    申请日:1997-07-25

    摘要: An apparatus and method for detecting a breach in an electrically insulating surface of an electrically conductive power system enclosure within which a number of series connected energy storing devices are disposed. The energy storing devices disposed in the enclosure are connected to a series power connection. A detector is coupled to the series connection and detects a change of state in a test signal derived from the series connected energy storing devices. The detector detects a breach in the insulating layer of the enclosure by detecting a state change in the test signal from a nominal state to a non-nominal state. A voltage detector detects a state change of the test signals from a nominal state, represented by a voltage of a selected end energy storing device, to a non-nominal state, represented by a voltage that substantially exceeds the voltage of the selected opposing end energy storing device. Alternatively, the detector may comprise a signal generator that produces the test signal as a time-varying or modulated test signal and injects the test signal into the series connection. The detector detects the state change of the time-varying or modulated test signal from a nominal state, represented by a signal substantially equivalent to the test signal, to a non-nominal state, representative by an absence of the test signal.

    摘要翻译: 一种用于检测导电电力系统外壳的电绝缘表面中的泄漏的装置和方法,其中设置有多个串联连接的能量存储装置。 设置在外壳中的储能装置连接到串联电源连接。 检测器耦合到串联连接并检测从串联连接的能量存储装置得到的测试信号中的状态变化。 检测器通过检测从标称状态到非标称状态的测试信号的状态变化来检测外壳的绝缘层中的破裂。 电压检测器检测来自由所选择的端部能量存储装置的电压表示的标称状态的测试信号的状态变化到非标称状态,由基本上超过所选择的相对端能量的电压的电压表示 存储设备。 或者,检测器可以包括信号发生器,其产生测试信号作为时变或调制的测试信号,并将测试信号注入串联连接。 检测器通过不存在测试信号来检测来自由基本上等于测试信号的信号所表示的标称状态的时变或调制测试信号到非标称状态的状态变化。