公开(公告)号：US08495680B2

公开(公告)日：2013-07-23

申请号：US10043698

申请日：2002-01-09

申请人： Isaac Bentolila ,  Yiming Zhou ,  Isaac Labeeb Ismail ,  Richard Humpleman

发明人： Isaac Bentolila ,  Yiming Zhou ,  Isaac Labeeb Ismail ,  Richard Humpleman

IPC分类号： H04N5/445

CPC分类号： H04N21/2668 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0271 ,  H04N7/163 ,  H04N7/17309 ,  H04N21/252 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/466 ,  H04N21/4663 ,  H04N21/4667 ,  H04N21/4826

摘要： The method and system for TV user profile data prediction and modeling allows accurate and narrowly focused behavioral clustering. A client-side system classifies television consumers into representative user profiles. The profiles target individual user advertising and program preference category groups. A contextual behavioral profiling system determines the user's monitor behavior and content preferences, and the system may be continually updated with user information. A behavioral model database is queried by various system modules. The programming, including targeted advertising for television and interactive television is based on the profile data prediction, modeling and preference determination. The system is enabled to present a complete program sequence to the viewer based on the preference determination and stored programming. The latter is referred to as automatic program sequence (virtual channel) creation and the virtual channel can be presented as a separate channel in an electronic programming guide (EPG).