公开(公告)号：US08417558B2

公开(公告)日：2013-04-09

申请号：US13424302

申请日：2012-03-19

Applicant: Ryan Michael Koonce ,  James Newton Calhoun, Jr. ,  David Allen Bell ,  Sage Bray

Inventor： Ryan Michael Koonce ,  James Newton Calhoun, Jr. ,  David Allen Bell ,  Sage Bray

IPC: G06Q10/00

CPC classification number: G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0207 ,  G06Q30/0243

Abstract: A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective.

Abstract translation: 改进病毒性营销计划的性能的计算机实现的方法包括经由计算机网络向第一多个用户暴露首先提供的激励。 第一个消费者病毒式营销行动将被完成以获得第一个激励。 收集指示第一多个用户朝向实现第一动作的进展的第一数据，从而提供第一激励获得目标的可能性。 第二个激励暴露给第二个多个用户。 第二个消费者病毒性营销行动将被完成以获得第二个激励。 收集指示第二多个用户朝向实现第二营销动作的进展的第二数据，从而提供第二激励获得目标的可能性。 使用度量来比较第一和第二数据，以确定哪些激励更有可能获得目标。

公开(公告)号：US20130013393A1

公开(公告)日：2013-01-10

申请号：US13424302

申请日：2012-03-19

Applicant: Ryan Michael Koonce ,  James Newton Calhoun, JR. ,  David Allen Bell ,  Sage Bray

Inventor： Ryan Michael Koonce ,  James Newton Calhoun, JR. ,  David Allen Bell ,  Sage Bray

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0207 ,  G06Q30/0243

Abstract: A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective.

Abstract translation: 改进病毒性营销计划的性能的计算机实现的方法包括经由计算机网络向第一多个用户暴露首先提供的激励。 第一个消费者病毒式营销行动将被完成以获得第一个激励。 收集指示第一多个用户朝向实现第一动作的进展的第一数据，从而提供第一激励获得目标的可能性。 第二个激励暴露给第二个多个用户。 第二个消费者病毒性营销行动将被完成以获得第二个激励。 收集指示第二多个用户朝向实现第二营销动作的进展的第二数据，从而提供第二激励获得目标的可能性。 使用度量来比较第一和第二数据，以确定哪些激励更有可能获得目标。