公开(公告)号：US20130241952A1

公开(公告)日：2013-09-19

申请号：US13837414

申请日：2013-03-15

申请人： Jason Richman ,  Daniel Mason ,  Timon Chiang ,  Preethy Vaidyanathan ,  Kevin Tung ,  Raymond Chan ,  Sami Ali Adib ,  Jim Smith

发明人： Jason Richman ,  Daniel Mason ,  Timon Chiang ,  Preethy Vaidyanathan ,  Kevin Tung ,  Raymond Chan ,  Sami Ali Adib ,  Jim Smith

IPC分类号： G06F17/21

CPC分类号： G06F17/21 ,  G06F17/30893 ,  G06Q30/00

摘要： The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.

摘要翻译： 本解决方案提供了各种递送技术，用于递送上下文化服务以增加内容和广告以在移动设备上的页面上观看的内容中显示。 本解决方案旨在使用任何一种或多种创新的递送技术来提示用户在用户观看移动设备上的内容的点上增强内容和/或广告，例如当用户滚动文本内容的文本内容时 移动设备上的网页。 这些创新的递送技术在移动设备的有限屏幕上提供触发点，以在移动设备的显示器上传送上下文的内容和/或广告。

公开(公告)号：US09760541B2

公开(公告)日：2017-09-12

申请号：US13837414

申请日：2013-03-15

申请人： Jason Richman ,  Daniel Mason ,  Timon Chiang ,  Preethy Vaidyanathan ,  Kevin Tung ,  Raymond Chan ,  Sami Ali Adib ,  Jim Smith

发明人： Jason Richman ,  Daniel Mason ,  Timon Chiang ,  Preethy Vaidyanathan ,  Kevin Tung ,  Raymond Chan ,  Sami Ali Adib ,  Jim Smith

IPC分类号： G06F17/21 ,  G06F17/30 ,  G06Q30/00

CPC分类号： G06F17/21 ,  G06F17/30893 ,  G06Q30/00

摘要： The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.

公开(公告)号：US20130054672A1

公开(公告)日：2013-02-28

申请号：US13222955

申请日：2011-08-31

申请人： Roy Peter John Stilling ,  Philip Kubasov ,  Daniel Mark Mason ,  Jason Richman ,  Logan Langley ,  Amit Keluskar

发明人： Roy Peter John Stilling ,  Philip Kubasov ,  Daniel Mark Mason ,  Jason Richman ,  Logan Langley ,  Amit Keluskar

IPC分类号： G06F15/16

CPC分类号： G06F16/957

摘要： Contextualization services deliver a contextualized toolbar for display on a page. A client agent may contextualize content a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of a toolbar on the page, such as a footer bar on the page. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver a contextual toolbar for the page. Based on the selected campaign, the contextualization service may send a toolbar or configuration for a toolbar to the agent for display on the page. Instead of having a toolbar predetermined or fixed prior to the display of the page, the present solution dynamically contextualizes a toolbar at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.

摘要翻译： 语境化服务提供一个上下文化的工具栏，以便在页面上显示。 客户端代理可以将正在加载或显示的页面的内容上下文化以识别并将上下文数据发送到服务器的语境化服务。 该页面可以被设计，配置或构造用于在页面上放置工具栏，例如页面上的页脚条。 上下文关系服务可以使用上下文数据来从多个活动中选择一个活动，以递送页面的上下文工具栏。 基于所选择的活动，上下文服务可以向代理发送用于工具栏的工具栏或配置以在页面上显示。 本方案在加载或显示页面之前动态地使工具栏上下文化，而不是在页面显示之前预定或固定工具栏，而是根据正在加载/显示的页面的内容进行语境化。

公开(公告)号：US20130054356A1

公开(公告)日：2013-02-28

申请号：US13222996

申请日：2011-08-31

申请人： Jason Richman ,  Ariff Quli

发明人： Jason Richman ,  Ariff Quli

IPC分类号： G06Q30/00

CPC分类号： G06Q30/00

摘要： Contextualization services may deliver an advertisement to display on or within the real estate or boundaries of an image on a page being loaded. An agent on the client may contextualize a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of an advertisement as part of or over an image on the part, such as a footer of the advertisement. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an advertisement for the image. Based on the selected campaign, the contextualization service may send an advertisement to the agent for display as part of the image on the page. Instead of having an advertisement predetermined or fixed prior to the display of the image on the page, the present solution dynamically contextualizes the page and/or the image at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.

摘要翻译： 情景化服务可以传送广告以在正在加载的页面上的图像的不动产或边界上或内部显示。 客户端上的代理程序可以将正在加载或显示的页面上下文化，以识别并将上下文数据发送到服务器的上下文关系服务。 该页面可以被设计，配置或构造用于将广告的一部分放置在该部分上的图像的一部分上或上方，诸如广告的页脚。 语境化服务可以使用上下文数据来从多个活动中选择一个广告系列，以递送该图像的广告。 基于所选择的活动，上下文服务可以向代理发送广告以作为页面上的图像的一部分进行显示。 代替在页面上显示图像之前预定或固定的广告，本解决方案在加载或显示页面的时刻动态地对页面和/或图像进行上下文化，并且语境化基于 页面被加载/显示。