公开(公告)号：US20130054672A1

公开(公告)日：2013-02-28

申请号：US13222955

申请日：2011-08-31

申请人： Roy Peter John Stilling ,  Philip Kubasov ,  Daniel Mark Mason ,  Jason Richman ,  Logan Langley ,  Amit Keluskar

发明人： Roy Peter John Stilling ,  Philip Kubasov ,  Daniel Mark Mason ,  Jason Richman ,  Logan Langley ,  Amit Keluskar

IPC分类号： G06F15/16

CPC分类号： G06F16/957

摘要： Contextualization services deliver a contextualized toolbar for display on a page. A client agent may contextualize content a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of a toolbar on the page, such as a footer bar on the page. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver a contextual toolbar for the page. Based on the selected campaign, the contextualization service may send a toolbar or configuration for a toolbar to the agent for display on the page. Instead of having a toolbar predetermined or fixed prior to the display of the page, the present solution dynamically contextualizes a toolbar at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.

摘要翻译： 语境化服务提供一个上下文化的工具栏，以便在页面上显示。 客户端代理可以将正在加载或显示的页面的内容上下文化以识别并将上下文数据发送到服务器的语境化服务。 该页面可以被设计，配置或构造用于在页面上放置工具栏，例如页面上的页脚条。 上下文关系服务可以使用上下文数据来从多个活动中选择一个活动，以递送页面的上下文工具栏。 基于所选择的活动，上下文服务可以向代理发送用于工具栏的工具栏或配置以在页面上显示。 本方案在加载或显示页面之前动态地使工具栏上下文化，而不是在页面显示之前预定或固定工具栏，而是根据正在加载/显示的页面的内容进行语境化。

公开(公告)号：US09262766B2

公开(公告)日：2016-02-16

申请号：US13223006

申请日：2011-08-31

申请人： Daniel Mark Mason ,  Alistair Russell

发明人： Daniel Mark Mason ,  Alistair Russell

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

摘要： The present disclosure is directed to systems and methods for processing advertisement opportunities when a user views content on a mobile device. An agent on a mobile device may contextualize a portion of a page being viewed to identify and send contextual data to a contextualization service. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an in line banner advertisement for content being viewed. Based on the selected campaign, the contextualization service may send the agent an advertisement or campaign information for display, such as an inline banner at a natural break in the content being viewed. Instead of having an advertisement predetermined or fixed prior to the display of the content, the present systems and methods may dynamically contextualize the page at the point of viewing based on the content of the page being viewed.

摘要翻译： 本公开涉及用于在用户观看移动设备上的内容时处理广告机会的系统和方法。 移动设备上的代理可以将正在查看的页面的一部分上下文化以识别并向上下文相关服务发送上下文数据。 语境化服务可以使用上下文数据来选择来自多个活动的活动，以便为正在观看的内容递送在线横幅广告。 基于所选择的活动，语境化服务可以向代理发送用于显示的广告或活动信息，诸如在正在观看的内容中的自然中断处的内联横幅。 本系统和方法不是在内容显示之前具有预定或固定的广告，而是可以基于正在观看的页面的内容在观看点动态地将页面上下文化。

公开(公告)号：US20130054371A1

公开(公告)日：2013-02-28

申请号：US13223006

申请日：2011-08-31

申请人： Daniel Mark Mason ,  Alistair Russell

发明人： Daniel Mark Mason ,  Alistair Russell

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

摘要： The present disclosure is directed to systems and methods for processing advertisement opportunities when a user views content on a mobile device. An agent on a mobile device may contextualize a portion of a page being viewed to identify and send contextual data to a contextualization service. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an in line banner advertisement for content being viewed. Based on the selected campaign, the contextualization service may send the agent an advertisement or campaign information for display, such as an inline banner at a natural break in the content being viewed. Instead of having an advertisement predetermined or fixed prior to the display of the content, the present systems and methods may dynamically contextualize the page at the point of viewing based on the content of the page being viewed.

摘要翻译： 本公开涉及用于在用户观看移动设备上的内容时处理广告机会的系统和方法。 移动设备上的代理可以将正在查看的页面的一部分上下文化以识别并向上下文相关服务发送上下文数据。 语境化服务可以使用上下文数据来选择来自多个活动的活动，以便为正在观看的内容递送在线横幅广告。 基于所选择的活动，语境化服务可以向代理发送用于显示的广告或活动信息，诸如在正在观看的内容中的自然中断处的内联横幅。 本系统和方法不是在内容显示之前具有预定或固定的广告，而是可以基于正在观看的页面的内容在观看点动态地将页面上下文化。