公开(公告)号：US20050273811A1

公开(公告)日：2005-12-08

申请号：US11126593

申请日：2005-05-11

申请人： Joseph Koff ,  David Smith ,  Darren Shapiro ,  Jeffrey Sleete

发明人： Joseph Koff ,  David Smith ,  Darren Shapiro ,  Jeffrey Sleete

IPC分类号： G06Q30/00 ,  H04H1/00 ,  H04H60/68 ,  H04H60/98 ,  H04N7/025 ,  H04N7/10 ,  H04N7/16 ,  H04N7/173

CPC分类号： H04H60/98 ,  G06Q30/02 ,  H04H60/06 ,  H04H60/68 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/812

摘要： A method and system of integrated television and direct mail advertising with a value-added pricing approach, which integrates television advertising with direct mail from a sole source broadcaster. The broadcaster markets television air-time to direct-mail advertisers and adds a value-added direct mail incentive at no cost to transition them into new-media advertising. The direct mail component comprises a monthly circular with cross-media tactics, such as contests, promotions, coupons, and other incentives, which are cross-referenced between the dual media advertisements. The cross-referencing of the direct mail circular in television advertising, and vice versa, makes the dual-media advertising truly integrated in its approach.

摘要翻译： 一种以增值定价方式整合的电视和直邮广告的方法和系统，其将电视广告与来自唯一来源广播机构的直接邮件相结合。 广播公司将电视机播放时间直播给广告商，并增加增值的直接邮寄奖励，免费转换为新媒体广告。 直接邮件部分包括跨媒体战术的每月通知，例如比赛，促销，优惠券和其他激励措施，这些双重媒体广告之间是相互参照的。 电视广告中的直接电子邮件循环的相互参照，反之亦然，使得双媒体广告真正融入其中。