公开(公告)号：US09633356B2

公开(公告)日：2017-04-25

申请号：US11491502

申请日：2006-07-20

申请人： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

发明人： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0272

摘要： A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

公开(公告)号：US20080033806A1

公开(公告)日：2008-02-07

申请号：US11491502

申请日：2006-07-20

申请人： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

发明人： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0272

摘要： A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

摘要翻译： 描述用于选择用于呈现的目标广告消息以用于形成播放列表的媒体序列的设备。 该设施存储用户使用以查找先前存在的播放列表，生成新的播放列表或修改现有播放列表的搜索查询。 在使用存储的播放列表之前，或者与存储的播放列表的使用同时，该设施使用所存储的搜索查询来选择要与播放列表中的媒体序列呈现的一个或多个广告消息。 所呈现的广告消息可以在每次访问播放列表时被更新，以便从过期的活动中移除广告消息，去除没有期望的营销效果的广告消息，或者添加新的广告消息。