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    Targeted advertising for playlists based upon search queries
    3.
    发明申请
    Targeted advertising for playlists based upon search queries 有权
    基于搜索查询的针对播放列表的广告

    公开(公告)号：US20080033806A1

    公开(公告)日：2008-02-07

    申请号：US11491502

    申请日：2006-07-20

    Applicant: Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

    Inventor： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0272

    Abstract: A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

    Abstract translation: 描述用于选择用于呈现的目标广告消息以用于形成播放列表的媒体序列的设备。 该设施存储用户使用以查找先前存在的播放列表，生成新的播放列表或修改现有播放列表的搜索查询。 在使用存储的播放列表之前，或者与存储的播放列表的使用同时，该设施使用所存储的搜索查询来选择要与播放列表中的媒体序列呈现的一个或多个广告消息。 所呈现的广告消息可以在每次访问播放列表时被更新，以便从过期的活动中移除广告消息，去除没有期望的营销效果的广告消息，或者添加新的广告消息。

    Relevant multimedia advertising targeted based upon search query
    7.
    发明申请
    Relevant multimedia advertising targeted based upon search query 有权
    基于搜索查询的相关多媒体广告

    公开(公告)号：US20060053109A1

    公开(公告)日：2006-03-09

    申请号：US11173799

    申请日：2005-07-01

    Applicant: Srinivasan Sudanagunta ,  Karen Howe ,  Jennifer Kolar

    Inventor： Srinivasan Sudanagunta ,  Karen Howe ,  Jennifer Kolar

    IPC: G06F17/30

    CPC classification number: G06F17/30864 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

    Abstract: A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.

    Abstract translation: 描述用于处理搜索查询的设施。 该设施识别满足查询的一个或多个项目，其中至少一个是媒体序列。 对于每个确定的媒体序列，该设施基于查询的内容识别广告消息。 响应于查询，设备返回指示所识别项目的搜索结果。 当在搜索结果中选择所识别的媒体序列之一时，所选择的媒体序列与为其识别的广告消息一起提供。

    Targeted advertising for playlists based upon search queries
    8.
    发明授权
    Targeted advertising for playlists based upon search queries 有权

    公开(公告)号：US09633356B2

    公开(公告)日：2017-04-25

    申请号：US11491502

    申请日：2006-07-20

    Applicant: Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

    Inventor： Karen N. Howe ,  Jennifer L. Kolar ,  Srinivasan Sudanagunta

    IPC: G06Q30/00 ,  G06Q30/02

    CPC classification number: G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0272

    Abstract: A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

    Method and system for managing data files and schemas
    9.
    发明授权
    Method and system for managing data files and schemas 有权
    用于管理数据文件和模式的方法和系统

    公开(公告)号：US08209362B2

    公开(公告)日：2012-06-26

    申请号：US12229421

    申请日：2008-08-22

    Applicant: Nathan Fong ,  James R. Young, Jr. ,  Henrik Steen ,  Srinivasan Sudanagunta

    Inventor： Nathan Fong ,  James R. Young, Jr. ,  Henrik Steen ,  Srinivasan Sudanagunta

    IPC: G06F7/00 ,  G06F17/30

    CPC classification number: G06F17/3092 ,  G06F17/30569

    Abstract: There is provided a method of managing a plurality of data files using a plurality of schemas. The method comprises selecting a first schema from the plurality of schemas, determining current data files of the plurality of data files with respect to the first schema, identifying an outdated data file of the plurality of data files with respect to the first schema, selecting a transform file configured to transform the outdated data file into a current data file with respect to the first schema, transforming the outdated data file into a current data file with respect to the first schema by applying the transform file to the outdated data file. The method may further comprise validating the current data file against the first schema after transforming the outdated data file. The data files, schema, and transform file may comprise, respectively, an XML file, an XSD file, and an XSLT file.

    Abstract translation: 提供了使用多个模式来管理多个数据文件的方法。 该方法包括从多个模式中选择第一模式，确定相对于第一模式的多个数据文件的当前数据文件，识别相对于第一模式的多个数据文件中的过时的数据文件，选择 变换文件被配置为将过时的数据文件转换为相对于第一模式的当前数据文件，通过将转换文件应用于过期的数据文件，将过时的数据文件转换为关于第一模式的当前数据文件。 该方法还可以包括在变换过时的数据文件之后针对第一模式验证当前数据文件。 数据文件，模式和变换文件可以分别包括XML文件，XSD文件和XSLT文件。

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