公开(公告)号：US09910920B2

公开(公告)日：2018-03-06

申请号：US11173799

申请日：2005-07-01

申请人： Srinivasan Sudanagunta ,  Karen Nelson Howe ,  Jennifer Lynn Kolar

发明人： Srinivasan Sudanagunta ,  Karen Nelson Howe ,  Jennifer Lynn Kolar

IPC分类号： G06Q30/02 ,  G06F17/30

CPC分类号： G06F17/30864 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

摘要： A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.