公开(公告)号：US07370002B2

公开(公告)日：2008-05-06

申请号：US10163056

申请日：2002-06-05

申请人： David E. Heckerman ,  Martin Luo ,  Guy Shani ,  Mahbubul Alam Ali

发明人： David E. Heckerman ,  Martin Luo ,  Guy Shani ,  Mahbubul Alam Ali

IPC分类号： G06F17/60

CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0277

摘要： Advertisement response probabilities are utilized to alter advertisement scores. A plurality of possible advertisements is accessed from, for example, an advertisement database or advertisement pipeline. A response probability for each advertisement is determined. A response probability may be a probability that a user will “click,” or otherwise select an advertisement. Advertisements may be associated with probabilistic prediction models that take advertisement recipient attribute values as inputs and provide a probability distribution as output. A score associated with each of the possible advertisements is altered based on the response probability for each of the advertisements. Statistical prediction is used to determine how scores are to be altered. Advertisements with response probabilities less than a mean probability may have associated scores decreased. Conversely, advertisements with response probabilities greater than a mean probability may have associated scores increased.

摘要翻译： 广告响应概率用于改变广告评分。 可以从例如广告数据库或广告流水线访问多个可能的广告。 确定每个广告的响应概率。 响应概率可能是用户“点击”或以其他方式选择广告的概率。 广告可能与将广告收件人属性值作为输入并提供概率分布作为输出的概率预测模型相关联。 基于每个广告的响应概率来改变与每个可能的广告相关联的评分。 统计预测用于确定评分如何改变。 响应概率小于平均概率的广告可能会降低相关分数。 相反，具有大于平均概率的响应概率的广告可以具有相关联的分数增加。

公开(公告)号：US20110258032A1

公开(公告)日：2011-10-20

申请号：US12759879

申请日：2010-04-14

申请人： VISWANATH VADLAMANI ,  ABHINAI SRIVASTAVA ,  TAREK NAJM ,  ARUNGUNRAM CHANDRASEKARAN SURENDRAN ,  RAJEEV PRASAD ,  MAHBUBUL ALAM ALI

发明人： VISWANATH VADLAMANI ,  ABHINAI SRIVASTAVA ,  TAREK NAJM ,  ARUNGUNRAM CHANDRASEKARAN SURENDRAN ,  RAJEEV PRASAD ,  MAHBUBUL ALAM ALI

IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06Q10/00

CPC分类号： G06Q30/0256 ,  G06F16/335 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0243

摘要： Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.

摘要翻译： 根据搜索结果页面中用户活动的存在或不存在，选择广告在搜索结果页面上进行演示。 当向最终用户提供搜索结果页面时，跟踪用户活动的搜索结果页面。 如果检测到用户活动，则识别用户上下文，并且基于用户上下文在搜索结果页面上选择新的广告来呈现。 在一些实施例中，搜索结果页面提供集群中的搜索结果，并且用户上下文对应于由最终用户选择的搜索结果集群。 在一些实施例中，用户上下文中的主要概念被识别并用于选择广告。 或者，如果在预定时间段内没有检测到用户活动，则基于搜索结果页面内没有用户活动来选择新的广告。

公开(公告)号：US09177057B2

公开(公告)日：2015-11-03

申请号：US12796127

申请日：2010-06-08

申请人： Viswanath Vadlamani ,  Munirathnam Srikanth ,  Abhinai Srivastava ,  Tarek Najm ,  Arungunram Chandrasekaran Surendran ,  John Midgley ,  Mahbubul Alam Ali

发明人： Viswanath Vadlamani ,  Munirathnam Srikanth ,  Abhinai Srivastava ,  Tarek Najm ,  Arungunram Chandrasekaran Surendran ,  John Midgley ,  Mahbubul Alam Ali

IPC分类号： G06F17/30

CPC分类号： G06F17/30864

摘要： Search result re-ranking is provided by employing a concept graph from a metabase. When a search query is received, a query context of the search query is analyzed to identify dominant concepts for the search query. The dominant concepts are expanded by identifying the dominant concepts within a concept graph and identifying additional concepts having a strong relationship with the dominant concepts within the concept graph. A set of search results for the search query is analyzed to determine strength of relationship of each search result to the expanded concepts. The search results are re-ranked based on the strength of relationship of each search result to the expanded concepts and the strength of relationship of each expanded concept to the dominant concepts.

摘要翻译： 通过使用元数据库的概念图提供搜索结果重新排序。 当接收到搜索查询时，分析搜索查询的查询上下文以识别用于搜索查询的主要概念。 通过识别概念图中的主要概念并确定与概念图中的主要概念具有强关系的其他概念来扩展主要概念。 分析搜索查询的一组搜索结果，以确定每个搜索结果与扩展概念的关系强度。 搜索结果根据每个搜索结果与扩展概念的关系强度和每个扩展概念与主要概念的关系强度进行重新排序。

公开(公告)号：US20090089161A1

公开(公告)日：2009-04-02

申请号：US11864340

申请日：2007-09-28

申请人： MAHBUBUL ALAM ALI ,  PRASANTH PULAVARTHI

发明人： MAHBUBUL ALAM ALI ,  PRASANTH PULAVARTHI

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0264 ,  G06Q30/02

摘要： Computer-readable media, systems, and methods for integrating advertisements using encapsulated advertisement controls are described. In embodiments, one or more embedding instructions are received for embedding one or more encapsulated advertisement controls within an application, the one or more encapsulated advertisement controls including logic for handling of one or more advertisements and presentation of the advertisements to a user of the application. Further, in embodiments, one or more configuration instructions are received for configuring the one or more encapsulated advertisement controls. Still further, in embodiments, one or more advertisements are presented to a user of the application in accordance with the one or more advertisement presentation parameters.

摘要翻译： 描述了使用封装的广告控件来集成广告的计算机可读介质，系统和方法。 在实施例中，接收一个或多个嵌入指令以在应用程序内嵌入一个或多个封装的广告控件，所述一个或多个封装的广告控件包括用于处理一个或多个广告的逻辑以及向应用的用户呈现广告。 此外，在实施例中，接收一个或多个配置指令以配置一个或多个封装的广告控件。 此外，在实施例中，根据一个或多个广告呈现参数将一个或多个广告呈现给应用的用户。

公开(公告)号：US20110302156A1

公开(公告)日：2011-12-08

申请号：US12796127

申请日：2010-06-08

申请人： VISWANATH VADLAMANI ,  MUNIRATHNAM SRIKANTH ,  ABHINAI SRIVASTAVA ,  TAREK NAJM ,  ARUNGUNRAM CHANDRASEKARAN SURENDRAN ,  JOHN MIDGLEY ,  MAHBUBUL ALAM ALI

发明人： VISWANATH VADLAMANI ,  MUNIRATHNAM SRIKANTH ,  ABHINAI SRIVASTAVA ,  TAREK NAJM ,  ARUNGUNRAM CHANDRASEKARAN SURENDRAN ,  JOHN MIDGLEY ,  MAHBUBUL ALAM ALI

IPC分类号： G06F17/30

CPC分类号： G06F17/30864

摘要： Search result re-ranking is provided by employing a concept graph from a metabase. When a search query is received, a query context of the search query is analyzed to identify dominant concepts for the search query. The dominant concepts are expanded by identifying the dominant concepts within a concept graph and identifying additional concepts having a strong relationship with the dominant concepts within the concept graph. A set of search results for the search query is analyzed to determine strength of relationship of each search result to the expanded concepts. The search results are re-ranked based on the strength of relationship of each search result to the expanded concepts and the strength of relationship of each expanded concept to the dominant concepts.

摘要翻译： 通过使用元数据库的概念图提供搜索结果重新排序。 当接收到搜索查询时，分析搜索查询的查询上下文以识别搜索查询的主要概念。 通过识别概念图中的主要概念并确定与概念图中的主要概念具有强关系的其他概念来扩展主要概念。 分析搜索查询的一组搜索结果，以确定每个搜索结果与扩展概念的关系强度。 搜索结果根据每个搜索结果与扩展概念的关系强度和每个扩展概念与主要概念的关系强度进行重新排序。