公开(公告)号：US07370002B2

公开(公告)日：2008-05-06

申请号：US10163056

申请日：2002-06-05

申请人： David E. Heckerman ,  Martin Luo ,  Guy Shani ,  Mahbubul Alam Ali

发明人： David E. Heckerman ,  Martin Luo ,  Guy Shani ,  Mahbubul Alam Ali

IPC分类号： G06F17/60

CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0277

摘要： Advertisement response probabilities are utilized to alter advertisement scores. A plurality of possible advertisements is accessed from, for example, an advertisement database or advertisement pipeline. A response probability for each advertisement is determined. A response probability may be a probability that a user will “click,” or otherwise select an advertisement. Advertisements may be associated with probabilistic prediction models that take advertisement recipient attribute values as inputs and provide a probability distribution as output. A score associated with each of the possible advertisements is altered based on the response probability for each of the advertisements. Statistical prediction is used to determine how scores are to be altered. Advertisements with response probabilities less than a mean probability may have associated scores decreased. Conversely, advertisements with response probabilities greater than a mean probability may have associated scores increased.

摘要翻译： 广告响应概率用于改变广告评分。 可以从例如广告数据库或广告流水线访问多个可能的广告。 确定每个广告的响应概率。 响应概率可能是用户“点击”或以其他方式选择广告的概率。 广告可能与将广告收件人属性值作为输入并提供概率分布作为输出的概率预测模型相关联。 基于每个广告的响应概率来改变与每个可能的广告相关联的评分。 统计预测用于确定评分如何改变。 响应概率小于平均概率的广告可能会降低相关分数。 相反，具有大于平均概率的响应概率的广告可以具有相关联的分数增加。