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    Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing
    2.
    发明授权
    Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing 有权

    公开(公告)号：US10275791B2

    公开(公告)日：2019-04-30

    申请号：US14600591

    申请日：2015-01-20

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Stéphane Moreau

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

    Generating predictive models for authoring short messages
    3.
    发明授权
    Generating predictive models for authoring short messages 有权

    公开(公告)号：US10528652B2

    公开(公告)日：2020-01-07

    申请号：US16049384

    申请日：2018-07-30

    Applicant: Adobe Inc. ,  Neolane SAS

    Inventor： Tanya Goyal ,  Kokil Jaidka ,  Frederic Mary

    IPC: G06F17/24 ,  G06F17/27 ,  G06Q30/02

    Abstract: A method for generating predictive insights for authoring messages is provided. The method includes receiving a message to be sent as an input. Key performance indicator (KPI) whose value is to be predicted for the message is identified from the input or marketing tool configuration. A plurality of feature vectors of the message are generated. KPI contributions for the plurality of feature vectors are determined using feature vectors of messages sent in past and tracked KPI values of the messages sent in past. The KPI contribution is a measure of contribution of feature vector to value of the KPI. Value of the KPI for the message is predicted by applying determined KPI contributions to the plurality of feature vectors. Apparatus for substantially performing the method as described herein is also provided.

    Reducing un-subscription rates for electronic marketing communications
    4.
    发明授权
    Reducing un-subscription rates for electronic marketing communications 有权

    公开(公告)号：US10366400B2

    公开(公告)日：2019-07-30

    申请号：US14797806

    申请日：2015-07-13

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Stéphane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06Q30/02

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    GENERATING PREDICTIVE MODELS FOR AUTHORING SHORT MESSAGES
    5.
    发明申请
    GENERATING PREDICTIVE MODELS FOR AUTHORING SHORT MESSAGES 审中-公开

    公开(公告)号：US20180336172A1

    公开(公告)日：2018-11-22

    申请号：US16049384

    申请日：2018-07-30

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Tanya Goyal ,  Kokil Jaidka ,  Frederic Mary

    IPC: G06F17/24 ,  G06Q30/02 ,  G06F17/27

    CPC classification number: G06F17/24 ,  G06F17/276 ,  G06Q30/0202 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0251

    Abstract: A method for generating predictive insights for authoring messages is provided. The method includes receiving a message to be sent as an input. Key performance indicator (KPI) whose value is to be predicted for the message is identified from the input or marketing tool configuration. A plurality of feature vectors of the message are generated. KPI contributions for the plurality of feature vectors are determined using feature vectors of messages sent in past and tracked KPI values of the messages sent in past. The KPI contribution is a measure of contribution of feature vector to value of the KPI. Value of the KPI for the message is predicted by applying determined KPI contributions to the plurality of feature vectors. Apparatus for substantially performing the method as described herein is also provided.

    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS
    7.
    发明申请
    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS 审中-公开
    减少电子营销通信的联合订阅率

    公开(公告)号：US20170017971A1

    公开(公告)日：2017-01-19

    申请号：US14797806

    申请日：2015-07-13

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Stéphane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0202 ,  G06Q30/0255 ,  G06Q30/0258

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    Abstract translation: 方法对用户进行评分，以确定他们是否会收到在订阅列表上发送给用户的营销传播。 一种方法基于以下方式计算用户的未订阅分数：通过识别用户与网页的交互并评估用于表情的交互的内容来确定的情绪程度; 或通过识别用户沟通并评估其内容以表示情感而确定的程度的程度。 响应于确定未订阅分数超过阈值，该方法在向订阅列表上的用户发送营销通信时排除用户。 另一种方法基于用户与页面和用户通信的交互来计算情绪程度，并且基于情绪程度来计算用户的非订阅评分。 响应于将未订阅分数与阈值进行比较，该方法在将营销通信发送到列表上的用户时排除用户。

    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing
    8.
    发明申请
    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing 审中-公开
    基于识别的首选共享通道配置电子通信的系统和技术

    公开(公告)号：US20160210662A1

    公开(公告)日：2016-07-21

    申请号：US14600591

    申请日：2015-01-20

    Applicant: Adobe Systems Incorporated ,  Neolane SAS

    Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Stéphane Moreau

    IPC: G06Q30/02

    CPC classification number: G06Q30/0251

    Abstract: Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

    Abstract translation: 系统和方法在电子通信中配置一组基于收件人的共享偏好发送给收件人的共享选项。 共享首选项通常可适用于所有类别的内容，或者可以特定于一个或多个特定类别的内容。 一个实施例涉及识别内容的类别，识别用于共享该类别的内容的特定接收者的共享偏好，基于该共享优选来配置一组共享选项，以及将与内容的共享偏好目标通信发送到接收者 。 收到通信并看到他或她喜欢的共享选项的接收者可以使用该选项，并且与其他人共享内容，从而增强内容的分发。 收件人最喜欢的共享选项可能比其他选项更显着地显示，以进一步鼓励收件人共享内容。

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