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    Method and system for capture of location specific media related information and delivery through communications network
    1.
    发明授权
    Method and system for capture of location specific media related information and delivery through communications network 有权
    捕获位置特定媒体相关信息和通过通信网络传送的方法和系统

    公开(公告)号：US07478240B1

    公开(公告)日：2009-01-13

    申请号：US09503096

    申请日：2000-02-11

    申请人： Katherine Grace August ,  Norman R. Shaer ,  Theodore Sizer, II

    发明人： Katherine Grace August ,  Norman R. Shaer ,  Theodore Sizer, II

    IPC分类号： H04L9/00

    CPC分类号： H04H20/31 ,  H04H20/93 ,  H04H2201/37 ,  H04H2201/50 ,  H04N7/165 ,  H04N21/222 ,  H04N21/235 ,  H04N21/8133 ,  H04N21/8358

    摘要： An improved method and system for two way communications between multimedia providers and subscribers utilizes encryption technology for embedding a watermark containing specific data, or a pointer to specific data relating to a multimedia program in the principal program itself. The principal program may include, but is certainly not limited to a television broadcast, cable or satellite program, multimedia over the Internet, a paging service, or radio broadcast. The specific data may include web addresses, hyperlinks, telephone numbers, advertisements or any information related to the principal program. A decoder decodes the embedded data which may point to the related data stored in a database, or may include the related data. The related data is then delivered to the subscriber of the principal program through an appropriate medium, such ADSI, Internet, or radio. The subscriber receives the specific data, which may be delivered simultaneous with the delivery of the principal program, on an appropriate device, such as an ADSI enabled telephone, remote control or wireless telephone, or directly in a web browser. The specific data may also be available for retrieval at a later time. The decoding of the embedded data may occur at the subscriber's receiver, or preferably at a central location, such as the head end of a cable operator, satellite transmitter or Internet service provider.

    摘要翻译： 用于多媒体提供者和订户之间的双向通信的改进方法和系统利用加密技术来嵌入含有特定数据的水印，或指向与主程序本身中的多媒体程序有关的特定数据的指针。 主要程序可以包括但不限于电视广播，有线或卫星节目，因特网上的多媒体，寻呼服务或无线电广播。 具体数据可以包括网址，超链接，电话号码，广告或与主程序相关的任何信息。 解码器对可能指向存储在数据库中的相关数据的嵌入数据进行解码，或者可以包括相关数据。 相关数据然后通过适当的介质（如ADSI，Internet或无线电）传送给主程序的用户。 用户可以在诸如启用ADSI的电话，远程控制或无线电话之类的适当设备上，或者直接在网络浏览器中接收可以与主程序的交付同时传送的特定数据。 具体数据也可以在稍后的时间进行检索。 嵌入数据的解码可以在订户的接收机处，或者优选地在诸如有线运营商的头端，卫星发射机或因特网服务提供商之类的中心位置处发生。