Systems and methods for customizing an advertisement

    公开(公告)号:US10108971B2

    公开(公告)日:2018-10-23

    申请号:US12412320

    申请日:2009-03-26

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above.

    SYSTEMS AND METHODS FOR CUSTOMIZING AN ADVERTISEMENT
    2.
    发明申请
    SYSTEMS AND METHODS FOR CUSTOMIZING AN ADVERTISEMENT 审中-公开
    用于自定义广告的系统和方法

    公开(公告)号:US20090307081A1

    公开(公告)日:2009-12-10

    申请号:US12412320

    申请日:2009-03-26

    IPC分类号: G06Q30/00 G06F17/30

    摘要: The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above.

    摘要翻译: 所公开的技术提供用于向网页提供与网页的内容相关的电子广告的系统,架构和方法。 一方面,所公开的技术管理和服务于附属网页发布者和广告商的电子广告。 根据所公开的技术的计算机实现的方法接收对网页的电子广告的请求,其中网页与网页发布者相关联,访问出现在网页中的一个或多个关键字,识别一个或多个 与关键词相关的相关电子广告,其中相关电子广告与与网页发布者相关联的广告商相关联,并将一个或多个相关电子广告传送到网页以供显示。 所公开的技术还包括计算机执行软件,其中所执行的软件使计算机执行上述步骤。