公开(公告)号：US20130194171A1

公开(公告)日：2013-08-01

申请号：US13360190

申请日：2012-01-27

申请人： Kirk J. Ocke ,  Reuven J. Sherwin ,  Ranen Goren ,  Dale Ellen Gaucas ,  Michael David Shephered

发明人： Kirk J. Ocke ,  Reuven J. Sherwin ,  Ranen Goren ,  Dale Ellen Gaucas ,  Michael David Shephered

IPC分类号： G09G5/00

CPC分类号： G06Q30/0241 ,  G06F16/901

摘要： In accordance with one aspect of the present disclosure, apparatus are provided that allow for the automatic categorization of the subsets of a user-supplied data set, for example recipient lists for a multivariable distribution campaign. A user interface is disclosed that facilitates the uploading of the user's recipient list. A categorizer is disclosed which categorizes subsets of the user-supplied data. A storage mechanism is disclosed which stores reference categories of data expected by the multi-variable campaign logic. A mapper is disclosed which maps the user supplied data categorized by the categorizer to the reference categories stored by the storage mechanism.

摘要翻译： 根据本公开的一个方面，提供允许用户提供的数据集的子集的自动分类的装置，例如用于多变量分发活动的接收者列表。 公开了一种便于上传用户的收件人列表的用户界面。 公开了对用户提供的数据的子集进行分类的分类器。 公开了一种存储机制，其存储由多变量活动逻辑预期的参考类别的数据。 公开了一种映射器，其将由分类器分类的用户提供的数据映射到由存储机构存储的参考类别。

公开(公告)号：US20130124337A1

公开(公告)日：2013-05-16

申请号：US13293380

申请日：2011-11-10

申请人： Dale Ellen Gaucas ,  Michael David Shepherd ,  Kirk J. Ocke ,  Ranen Goren ,  Reuven J. Sherwin

发明人： Dale Ellen Gaucas ,  Michael David Shepherd ,  Kirk J. Ocke ,  Ranen Goren ,  Reuven J. Sherwin

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0201

摘要： A method and system for making marketing campaigns discoverable to non-recipients via, for example, the Internet. In one example, information from a VDP marketing campaign is used to generate metadata that is embedded in web pages that support the VDP campaign. A non-recipient Internet user may discover the VDP campaign through various paths, such as via search engine results returned to the user during a web search.

摘要翻译： 一种通过例如互联网向非接收者发现营销活动的方法和系统。 在一个示例中，来自VDP营销活动的信息用于生成嵌入在支持VDP活动的网页中的元数据。 非接收者互联网用户可以通过各种途径发现VDP活动，例如通过在网络搜索期间返回给用户的搜索引擎结果。

公开(公告)号：US20140122256A1

公开(公告)日：2014-05-01

申请号：US13665854

申请日：2012-10-31

申请人： Dale Ellen GAUCAS ,  Michael David Shepherd ,  Ranen GOREN

发明人： Dale Ellen GAUCAS ,  Michael David Shepherd ,  Ranen GOREN

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： Methods, systems, and computer-readable media for transforming marketing campaign designs into a format capable of importation into a content management system using domain ontologies. A computing device can receive a model flattened domain ontology and can create a vocabulary and content types for a CMS. Additionally, the computing device can receive a model-based marketing campaign design. Using the model-based marketing campaign design, the computing device can create an instance of a domain ontology and can transform the domain ontology into a flattened domain ontology using the model flattened domain ontology. The flattened domain ontology can be used to create instances of the content types in the CMS, and the CMS can facilitate the production, storage, and access of documents formatted to present the information from the model-based marketing campaign design in a user-friendly format.

摘要翻译： 用于将营销活动设计转换成能够使用域本体导入内容管理系统的格式的方法，系统和计算机可读介质。 计算设备可以接收模型平坦的域本体，并可以为CMS创建词汇和内容类型。 此外，计算设备可以接收基于模型的营销活动设计。 使用基于模型的营销活动设计，计算设备可以创建域本体的实例，并且可以使用模型平面域本体将领域本体转换为扁平化的域本体。 扁平化领域本体可用于创建CMS中内容类型的实例，CMS可以促进文档的生产，存储和访问，以便以用户友好的形式呈现基于模型的营销活动设计的信息 格式。

公开(公告)号：US20130232013A1

公开(公告)日：2013-09-05

申请号：US13412450

申请日：2012-03-05

申请人： Michael David Shepherd ,  Dale Ellen Gaucas ,  Ranen Goren ,  Reuven J. Sherwin ,  Kirk J. Ocke

发明人： Michael David Shepherd ,  Dale Ellen Gaucas ,  Ranen Goren ,  Reuven J. Sherwin ,  Kirk J. Ocke

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： Embodiments of the disclosure simplify the design process by drawing inferences based on data input by the user and making design suggestions to the user. In accordance with one aspect of the present disclosure, apparatus are provided that assist users in the design of a personalized marketing campaign. A user interface is disclosed that allows the user to input data and receive information. A personalized marketing campaign knowledge database is disclosed that contains data encoding concepts extracted from complete personalized marketing campaigns and semantic definitions of those concepts. A semantic inference engine is also disclosed which draws inferences based on a comparison of the semantics of the data entered by the at least one user and the semantic definitions of the concepts encoded in the knowledge database, and communicates those inferences to the at least one user to assist the user in construction of the marketing campaign.

摘要翻译： 本公开的实施例通过基于用户输入的数据的推断来简化设计过程，并向用户提出设计建议。 根据本公开的一个方面，提供了帮助用户设计个性化营销活动的装置。 公开了允许用户输入数据和接收信息的用户界面。 披露了一个个性化营销活动知识数据库，其中包含从完整的个性化营销活动中提取的数据编码概念和这些概念的语义定义。 还公开了一种语义推理引擎，其基于由所述至少一个用户输入的数据的语义与所述知识数据库中编码的概念的语义定义进行比较，从而推断出所述推断，并将所述推论传达给所述至少一个用户 协助用户建设营销活动。