公开(公告)号：US08365062B2

公开(公告)日：2013-01-29

申请号：US12911626

申请日：2010-10-25

Applicant: Robert K. Seolas ,  John Pestana ,  J. Tyler Broadbent ,  Richard Zinn

Inventor： Robert K. Seolas ,  John Pestana ,  J. Tyler Broadbent ,  Richard Zinn

IPC: G06F17/21

CPC classification number: G06F11/3688

Abstract: An automated website analysis system includes mechanisms for automatically reviewing a website and identifying various features of the website. In one implementation, the analysis system can rely at least in part on the actual downloading and rendering of each page in the website to determine not only aspects of website content and layout, but also whether various content, such as third party objects or source code, execute as intended. Additional features include recording user input that may be required to progress past web pages where automated site mapping would ordinarily stall. The analysis system can identify various items of interest about each web page to the website owner, including web page parent/child relationships, as well as the extent to which the given page content is consistent with its metadata descriptions.

Abstract translation: 自动化网站分析系统包括自动检查网站和识别网站的各种功能的机制。 在一个实现中，分析系统至少可以部分地依赖于网站中每个页面的实际下载和呈现，以不仅确定网站内容和布局的方面，而且还确定各种内容，诸如第三方对象或源代码 ，按照预期执行。 附加功能包括录制用户输入，可能需要进行自动站点映射通常停止的网页。 分析系统可以向网站所有者识别关于每个网页的各种兴趣，包括网页父/子关系，以及给定页面内容与其元数据描述一致的程度。

公开(公告)号：US07441195B2

公开(公告)日：2008-10-21

申请号：US10794809

申请日：2004-03-03

Applicant: Brett M. Error ,  Christopher Reid Error ,  Richard Zinn

Inventor： Brett M. Error ,  Christopher Reid Error ,  Richard Zinn

IPC: G06F3/00

CPC classification number: G06F17/3089

Abstract: Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page.

Abstract translation: 网页上的对象与指示历史对象使用的存储记录相关联。 对象和记录之间的关联考虑到由于对象标识符的浏览器分配的编辑和/或差异导致的对象标识符中的差异。 具有与存储的记录的对象标识符不同于预定公差值并且具有与存储的记录相匹配的其他标记的对象的对象被认为与存储的记录相匹配。 生成报告来量化网页对象使用，例如通过在网页的表示上叠加颜色阴影或其他视觉标记。

公开(公告)号：US08117114B2

公开(公告)日：2012-02-14

申请号：US13078306

申请日：2011-04-01

Applicant: Brett Michael Error ,  Richard Zinn

Inventor： Brett Michael Error ,  Richard Zinn

IPC: G06Q40/00

CPC classification number: G06F17/3089 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04

Abstract: The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text.

Abstract translation: 本发明通过提供关键字的直接跟踪模块来克服现有技术的缺陷和限制。 在一个实施例中，系统包括直接跟踪模块，出价管理系统，网络分析工具和搜索引擎。 直接跟踪模块与出价管理系统接口，提供用于查看特定关键字和广告/文本对的数据的用户界面。 直接跟踪模块使用唯一代码来提供关于生成特定Web流量的关键字和文本的组合的特定信息，例如生成销售的流量。 这是特别有利的，因为产生大量销售的关键字/文本对可以重新使用以产生未来的流量。 类似地，可以从广告商购买的单词中消除不产生Web流量的关键字/文本对。 因此，本发明大大降低了目前由当前搜索引擎提供的关键词采购方案提供的不确定性。 本发明还包括用于将关键字直接跟踪到广告/文本的新颖方法。

公开(公告)号：US20110178864A1

公开(公告)日：2011-07-21

申请号：US13078306

申请日：2011-04-01

Applicant: Brett Michael Error ,  Richard Zinn

Inventor： Brett Michael Error ,  Richard Zinn

IPC: G06Q30/00

CPC classification number: G06F17/3089 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04

Abstract: The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text.

Abstract translation: 本发明通过提供关键字的直接跟踪模块来克服现有技术的缺陷和限制。 在一个实施例中，系统包括直接跟踪模块，出价管理系统，网络分析工具和搜索引擎。 直接跟踪模块与出价管理系统接口，提供用于查看特定关键字和广告/文本对的数据的用户界面。 直接跟踪模块使用唯一代码来提供关于生成特定Web流量的关键字和文本的组合的特定信息，例如生成销售的流量。 这是特别有利的，因为产生大量销售的关键字/文本对可以重新使用以产生未来的流量。 类似地，可以从广告商购买的单词中消除不产生Web流量的关键字/文本对。 因此，本发明大大降低了目前由当前搜索引擎提供的关键词采购方案提供的不确定性。 本发明还包括用于将关键字直接跟踪到广告/文本的新颖方法。

公开(公告)号：US20070100811A1

公开(公告)日：2007-05-03

申请号：US11554018

申请日：2006-10-28

Applicant: Brett Error ,  Richard Zinn

Inventor： Brett Error ,  Richard Zinn

IPC: G06F17/30

CPC classification number: G06F17/3089 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04

Abstract: The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text.

Abstract translation: 本发明通过提供关键字的直接跟踪模块来克服现有技术的缺陷和限制。 在一个实施例中，系统包括直接跟踪模块，出价管理系统，网络分析工具和搜索引擎。 直接跟踪模块与出价管理系统接口，提供用于查看特定关键字和广告/文本对的数据的用户界面。 直接跟踪模块使用唯一代码来提供关于生成特定Web流量的关键字和文本的组合的特定信息，例如生成销售的流量。 这是特别有利的，因为产生大量销售的关键字/文本对可以重新使用以产生未来的流量。 类似地，可以从广告商购买的单词中消除不产生Web流量的关键字/文本对。 因此，本发明大大降低了目前由当前搜索引擎提供的关键词采购方案提供的不确定性。 本发明还包括用于将关键字直接跟踪到广告/文本的新颖方法。

公开(公告)号：US09785952B2

公开(公告)日：2017-10-10

申请号：US11696888

申请日：2007-04-05

Applicant: Richard Zinn ,  Brett Michael Error

Inventor： Richard Zinn ,  Brett Michael Error

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.

公开(公告)号：US20070168255A1

公开(公告)日：2007-07-19

申请号：US11696888

申请日：2007-04-05

Applicant: Richard Zinn ,  Brett Error

Inventor： Richard Zinn ,  Brett Error

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.

Abstract translation: 用于在多个广告系列中分类和管理关键字的系统包括分类管理器，出价管理系统，网络分析工具和搜索引擎。 分类管理器与出价管理系统和网络分析工具相连接，提供用于查看多个广告系列中特定关键字数据的用户界面。 分类管理器包括分类关键字库，分类创建模块，分类测量模块和用于生成用户界面的分类用户界面模块。 这是特别有利的，因为与关键字相对应的统计数据可以在多个运动中分类，以在分析网络数据中提供更大的灵活性。 本发明还包括用于在多个活动中分类关键字的新颖方法。

公开(公告)号：US08196048B2

公开(公告)日：2012-06-05

申请号：US12208251

申请日：2008-09-10

Applicant: Brett M. Error ,  Christopher Reid Error ,  Richard Zinn

Inventor： Brett M. Error ,  Christopher Reid Error ,  Richard Zinn

IPC: G06F3/00

CPC classification number: G06F17/3089

Abstract: Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page.

Abstract translation: 网页上的对象与指示历史对象使用的存储记录相关联。 对象和记录之间的关联考虑到由于对象标识符的浏览器分配的编辑和/或差异导致的对象标识符中的差异。 具有与存储的记录的对象标识符不同于预定公差值并且具有与存储的记录相匹配的其他标记的对象的对象被认为与存储的记录相匹配。 生成报告来量化网页对象使用，例如通过在网页的表示上叠加颜色阴影或其他视觉标记。

公开(公告)号：US20070118392A1

公开(公告)日：2007-05-24

申请号：US11554020

申请日：2006-10-28

Applicant: Richard Zinn ,  Brett Error

Inventor： Richard Zinn ,  Brett Error

IPC: G06Q99/00 ,  G07G1/14 ,  G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.

Abstract translation: 用于在多个广告系列中分类和管理关键字的系统包括分类管理器，出价管理系统，网络分析工具和搜索引擎。 分类管理器与出价管理系统和网络分析工具相连接，提供用于查看多个广告系列中特定关键字数据的用户界面。 分类管理器包括分类关键字库，分类创建模块，分类测量模块和用于生成用户界面的分类用户界面模块。 这是特别有利的，因为与关键字相对应的统计数据可以在多个运动中分类，以在分析网络数据中提供更大的灵活性。 本发明还包括用于在多个活动中分类关键字的新颖方法。

公开(公告)号：US20130297467A1

公开(公告)日：2013-11-07

申请号：US13720740

申请日：2012-12-19

Applicant: ADAM KIDRON ,  BRUCE HENDERSON ,  RICHARD ZINN ,  KYLE KARTCHNER

Inventor： ADAM KIDRON ,  BRUCE HENDERSON ,  RICHARD ZINN ,  KYLE KARTCHNER

IPC: G06Q40/00

CPC classification number: G06Q40/10 ,  G06Q30/02 ,  G06Q40/12

Abstract: The invention is a method and system for establishing a social networking system. A network platform for storing content of interest to a particular group is established. An interface means provides a pathway to access the content. The supporting platform comprises hardware supporting a series of applications which include a points system application for awarding points to a system member in respect of certain transactions facilitated by an exchange engine. A hierarchical structure is created within the system and is determined by establishing a ranking structure and placing each of the members at a particular rank level based upon a pre-determined level of points within their accounts. Each of the members receives access to a set of rewards; the rewards being made available to a particular rank level. Additionally, access to certain functionality within the social networking system is determined in accordance with rank structure.

Abstract translation: 本发明是建立社交网络系统的方法和系统。 建立了用于存储特定组的感兴趣内容的网络平台。 接口意味着提供访问内容的途径。 支持平台包括支持一系列应用的硬件，包括用于向由交换引擎促进的某些交易授予点给系统成员的点系统应用。 在系统内创建层次结构，并且通过建立排名结构并且基于在其账户内的预定的积分水平将每个成员置于特定等级水平来确定。 每个成员都可以访问一组奖励; 奖励可以提供给特定的职级。 此外，根据等级结构确定社交网络系统内某些功能的访问。