摘要:
To estimate the number of mobile terminals that have been staying in an observation area for a desired period of time, the feature quantity calculation portion 17 calculates a feature quantity for observation target location data based on location acquisition time information contained in the observation target location data acquired by the observation target acquisition portion 15. The expected stay time calculation portion 18 calculates an expected stay time in an observation area to be observed and, based on the expected stay time, the passing/staying terminal selection portion 19 selects mobile terminals to serve as a target of terminal quantity estimation. Then, the terminal quantity estimation portion 20 estimates the number of mobile terminals calculated as the target of estimation. In this manner, the terminal quantity estimation device 10 estimates the number of mobile terminals that have been staying in the observation area for a desired period of time.
摘要:
In a location identifying method, the sight of users of mobile communication terminals is estimated by calculating directions of the users based on position information of the mobile communication terminals, and the location where the lines of sight of the users are concentrated is identified based on the estimated sight. By identifying a location where the lines of sight of the users of the mobile communication terminals are concentrated, it is possible to identify an installation location where high advertising effectiveness can be achieved. Moreover, since only acquisition of the position information of the mobile communication terminals is needed, it is possible to efficiently identify an installation location of an advertisement, etc. Therefore, it is possible to efficiently identify an installation location of an advertisement or a billboard where high advertising effectiveness can be achieved.
摘要:
In a location identifying method, the sight of users of mobile communication terminals is estimated by calculating directions of the users based on position information of the mobile communication terminals, and the location where the lines of sight of the users are concentrated is identified based on the estimated sight. By identifying a location where the lines of sight of the users of the mobile communication terminals are concentrated, it is possible to identify an installation location where high advertising effectiveness can be achieved. Moreover, since only acquisition of the position information of the mobile communication terminals is needed, it is possible to efficiently identify an installation location of an advertisement, etc. Therefore, it is possible to efficiently identify an installation location of an advertisement or a billboard where high advertising effectiveness can be achieved.
摘要:
A terminal-entry-count estimation device includes: an extraction unit for extracting a terminal estimated to be located in an observation area during at least a part of an observation period, or a piece of location data generated by the terminal in the observation period or in an extended period extended by a predetermined width from the observation period, based on location data which includes identification information to identify each terminal, location information about a location of the terminal, and acquisition time information when the location information is acquired and of which an acquisition time is within the observation period or within the extended period; and a terminal-entry-count estimation unit for estimating a terminal-entry-count in the observation area during the observation period, based on the number of extracted location data or the number of extracted terminals.
摘要:
A demand prediction device and a demand prediction method capable of performing demand prediction with higher accuracy. A demand prediction server includes a data acquisition unit acquiring estimated population information that indicates population estimated in a predetermined area, a spatial weighing unit acquiring relative distance information that indicates a distance between a position of a prediction reference area included in the predetermined area and a position of a prediction target area for which the number of demands is to be predicted with the prediction reference area as a reference, and a regression analysis unit and a demand prediction unit for, by performing regression analysis using the estimated population information acquired by the data acquisition unit and a residual based on the relative distance information acquired by the spatial weighing unit, predicting the number of demands in the prediction target area.