CAMPAIGN OPTIMIZATION SYSTEM
    1.
    发明申请
    CAMPAIGN OPTIMIZATION SYSTEM 审中-公开
    航空优化系统

    公开(公告)号:US20160371725A1

    公开(公告)日:2016-12-22

    申请号:US15186421

    申请日:2016-06-17

    IPC分类号: G06Q30/02 G06F17/30

    摘要: A method and apparatuses can include: crawling web sites including an advertiser web site and a publisher website; identifying a resource article from the websites, the resource article including a title, an image, and body content; generating a resource article topic model; identifying a current article being read by a user; generating a current article topic model for the current article; calculating a semantic score by measuring the similarity between the resource article topic model and the current article topic model; calculating a reader score based on a click history of the user and a browsing history of the user; calculating a traffic score based on a demographic relationship between the current article and the resource article; and recommending the resource article to the user based on the semantic score, the reader score, and the traffic score indicating the user will select the resource article.

    摘要翻译: 方法和装置可以包括:爬行网站,包括广告商网站和发布者网站; 从网站识别资源文章,资源文章包括标题,图像和正文内容; 生成资源文章主题模型; 识别由用户读取的当前文章; 生成当前文章的当前文章主题模型; 通过测量资源文章主题模型与当前文章主题模型的相似性来计算语义分数; 基于用户的点击历史和用户的浏览历史来计算阅读器分数; 根据当前文章和资源文章之间的人口统计关系计算交通分数; 并且基于语义分数,读者得分以及指示用户将选择资源文章的交通分数向用户推荐资源文章。