公开(公告)号：US06978253B2

公开(公告)日：2005-12-20

申请号：US09342866

申请日：1999-06-29

申请人： Wayne W. Lin

发明人： Wayne W. Lin

IPC分类号： A63F13/00 ,  A63F13/12 ,  G06Q30/02 ,  G06Q30/06 ,  G06Q30/08 ,  G06F17/60

CPC分类号： G06Q30/06 ,  G06Q30/0209 ,  G06Q30/0212 ,  G06Q30/0277 ,  G06Q30/0283 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/04

摘要： A business model/process is described for conducting business transactions over the Internet, allowing buyers to reduce the price of the selected product/service based on the buyer's performance during a collateral activity. Sellers offer the product/service within a specified price range, and buyers accept the offer, in exchange for the opportunity to close the transaction at the lowest price offered by achieving a high score during the collateral activity. The ultimate price is within the agreed upon range, but is determined based upon the buyer's performance during the collateral activity. The activity may be a video game, electronic board game, sports bet, card game, or any other activity, and may be performed against the seller, a pre-programmed software opponent, a computer opponent, another buyer competing for the same or a different product, a player participating as a player only and not as a buyer, or anyone or anything else.

摘要翻译： 描述了通过互联网进行商业交易的商业模式/流程，允许买家根据买方在抵押活动期间的表现来降低所选产品/服务的价格。 卖方在指定的价格范围内提供产品/服务，买方接受报价，以换取在抵押活动中获得高分的最低价格来交易的机会。 最终价格在商定的范围内，但是取决于买方在抵押活动期间的表现。 该活动可以是视频游戏，电子棋盘游戏，体育赌注，纸牌游戏或任何其他活动，并且可以针对卖家，预编程的软件对手，计算机对手，与其竞争的另一买家或 不同的产品，参与玩家的玩家，而不是作为买家，或者任何人或任何其他玩家。

公开(公告)号：US08050982B2

公开(公告)日：2011-11-01

申请号：US11262527

申请日：2005-10-28

申请人： Wayne W. Lin

发明人： Wayne W. Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/06 ,  G06Q30/0253 ,  G06Q30/0605 ,  G06Q30/0609 ,  G06Q30/0633 ,  G06Q30/0641 ,  G06Q30/08

摘要： A business process is described for conducting business transactions over the Internet, allowing buyers an opportunity to reduce the price of a product/service based on the buyer's performance during a Price-Determining-Activity (PDA). Sellers offer the product/service within a specified price range, and buyers agree to a binding agreement, in exchange for the opportunity to close the transaction at the lowest price by achieving a high score or performance during the PDA. The price may change during the PDA, and the available price at any given time may be displayed or otherwise made available to the buyer. The price change may be continuous, at intervals, in response to certain events. The PDA may be a video game, electronic board game, sports bet, card game, or any other activity, or against the seller, a software opponent, or a computer opponent. The PDA may involve another buyer competing for the same product/service.

摘要翻译： 描述了通过互联网进行业务交易的业务流程，允许买方有机会根据买方在价格确定活动（PDA）期间的表现降低产品/服务的价格。 卖家在指定的价格范围内提供产品/服务，买方同意有约束力的协议，以换取在PDA期间获得高分或高绩效的最低价格关闭交易的机会。 PDA中的价格可能会改变，任何给定时间的可用价格可能会被显示或以其他方式提供给买方。 响应于某些事件，价格变化可能是连续的。 PDA可以是视频游戏，电子棋盘游戏，体育赌注，纸牌游戏或任何其他活动，或针对卖家，软件对手或计算机对手。 PDA可能涉及另一买家竞争相同的产品/服务。

公开(公告)号：US20100223141A1

公开(公告)日：2010-09-02

申请号：US12394835

申请日：2009-02-27

申请人： Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

发明人： Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0601

摘要： Systems and methods for adjusting bids based upon differential buying channels. A first buying channel and a second buying channel for an advertisement can be compared. If a revenue share from the first buying channel and second buying channel differ, the bid for the advertisement on the buying channel with the higher revenue share can be discounted based upon the difference. A winning bid can be identified using the discounted bid and the bid associated with the lower of the two revenue shares.

摘要翻译： 基于差异购买渠道调整出价的系统和方法。 可以比较广告的第一购买频道和第二购买频道。 如果第一个购买渠道和第二个购买渠道的收益分成不同，则可以根据差额来折扣购买渠道上具有较高收入份额的广告。 可以使用折扣出价和与两个收入份额中较低者相关的出价来确定中标。

公开(公告)号：US20100114716A1

公开(公告)日：2010-05-06

申请号：US12607690

申请日：2009-10-28

申请人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

发明人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

摘要翻译： 描述用于提交网络代理出价并用与广告布置相关联的实际出价代替网络代理出价的方法，系统和计算机程序产品。 在某些实现中，广告客户可以向广告交易所提交网络代理出价，而不是提交静态出价。 网络代理出价可以向广告交易所指示当广告客户指定的与展示匹配的定位条件变得可用时，广告商希望从广告交易所接收回叫。 然后，广告客户可以计算并提交实际的静态出价，以替换响应回叫的网络代理出价。

公开(公告)号：US09639890B2

公开(公告)日：2017-05-02

申请号：US12607690

申请日：2009-10-28

申请人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

发明人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC分类号： G06Q30/02 ,  G06Q30/08

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

公开(公告)号：US20150339702A1

公开(公告)日：2015-11-26

申请号：US12478610

申请日：2009-06-04

申请人： Wayne W. Lin ,  Nathalie D. Criou ,  Alexander D. Kinnier

发明人： Wayne W. Lin ,  Nathalie D. Criou ,  Alexander D. Kinnier

IPC分类号： G06Q30/02 ,  G06Q10/00

CPC分类号： G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0251

摘要： Integrated media planning and buying systems and methods are provided. Integrated media planning and buying systems and methods can include integrated media planning and buying. The integrated media planning and buying systems and methods can facilitate creation and management of an advertising campaign, including locating placements which match an advertising campaigns goals, facilitating the purchase of placements, and providing the media plan to an advertising server to serve advertisements associated with the advertising campaign.

摘要翻译： 提供综合媒体规划和购买系统和方法。 综合媒体规划和购买系统和方法可以包括综合媒体规划和购买。 综合的媒体规划和购买系统和方法可以促进广告活动的创建和管理，包括定位匹配广告活动目标的位置，促进购买展示位置，以及向广告服务器提供媒体计划，以向 广告攻势。

公开(公告)号：US20100094860A1

公开(公告)日：2010-04-15

申请号：US12248645

申请日：2008-10-09

申请人： Wayne W. Lin ,  Matthew S. Weaver ,  Eran Timor ,  Tal Cohen ,  Nicholas S. Arini ,  Theodore Vassilakis

发明人： Wayne W. Lin ,  Matthew S. Weaver ,  Eran Timor ,  Tal Cohen ,  Nicholas S. Arini ,  Theodore Vassilakis

IPC分类号： G06F17/40 ,  G06Q30/00 ,  G06F7/06 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0277

摘要： In one embodiment, a method for a detection server in communication with each of multiple web pages of multiple websites on multiple web servers, the detection server in communication with an ad indexing server, includes automatically accessing from the detection server a file for rendering the web page from a web server, automatically building an object model of the web page at the detection server using the accessed file, automatically scanning the object model at the detection server for one or more elements that are advertisements, automatically analyzing each scanned advertisement at the detection server to determine one or more attributes of the scanned advertisement, and automatically storing data at the ad indexing server on the determined attributes of the scanned advertisements found at the detection server to facilitate an indexing of advertisements on the web pages of the websites.

摘要翻译： 在一个实施例中，一种检测服务器与多个网络服务器上的多个网站的多个网页中的每一个通信的方法，所述检测服务器与广告索引服务器通信，包括：从检测服务器自动访问用于呈现网络的文件 页面，使用访问文件在检测服务器处自动构建网页的对象模型，在检测服务器处自动扫描作为广告的一个或多个元素的对象模型，在检测时自动分析每个扫描的广告 服务器，以确定扫描的广告的一个或多个属性，并且在广告索引服务器上自动将数据存储在检测服务器上找到的扫描广告的确定属性上，以便于网站的网页上的广告索引。