公开(公告)号：US20220108334A1

公开(公告)日：2022-04-07

申请号：US17060723

申请日：2020-10-01

Applicant: ADOBE INC.

Inventor： AYUSH CHAUHAN ,  Aditya Anand ,  Sunny Dhamnani ,  Shaddy Garg ,  Shiv Kumar Saini

IPC: G06Q30/02 ,  G06N3/04 ,  G06N3/08 ,  G06Q10/06

Abstract: Systems and methods for data analytics are described. The systems and methods include receiving attribute data for at least one user, identifying a plurality of precursor events causally related to an observable target interaction with the at least one user, wherein at least one of the precursor events comprises a marketing event, predicting a probability for each of the precursor events based on the attribute data using a neural network trained with a first loss function comparing individual level training data for the observable target interaction, and performing the marketing event directed to the at least one user based at least in part on the predicted probabilities.