公开(公告)号：US11113716B2

公开(公告)日：2021-09-07

申请号：US15193576

申请日：2016-06-27

Applicant: ADOBE INC.

Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Russell Stringham

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Systems and methods are disclosed herein for attributing credit to online consumer touchpoints for a consumer performing an action. The systems and methods involve determining whether a consumer is in a particular environment for an online consumer touchpoint by detecting an external viewing condition for the consumer for the online consumer touchpoint. The systems and methods determine that the consumer performed an action, such as a conversion, following the online consumer touchpoint and additional online consumer touchpoints. An effectiveness of the online consumer touchpoint in the particular environment is determined and used to attribute relative credit to the online consumer touchpoint and the additional online consumer touchpoints for the consumer performing the action.

公开(公告)号：US10769110B2

公开(公告)日：2020-09-08

申请号：US15943372

申请日：2018-04-02

Applicant: Adobe Inc.

Inventor： Russell Stringham

IPC: G06F16/00 ,  G06F16/17 ,  H04L29/08 ,  G06F16/23 ,  G06F16/2455

Abstract: Disclosed systems and methods store interaction data by user and date. A computing device receives a unique visitor interaction data representing a first interaction between an entity and a visitor. The computing device accesses a list of file set identifiers. Each file set identifier corresponds to a respective set of users grouped together into a file set. The computing device computes a target file set identifier and matches the target file set identifier to a file set identifier from the list that identifies a file set that stores user interaction data for the entity. The computing device routes the first visitor interaction data to the identified file set. The computing device stores the first visitor interaction data and the second visitor interaction data sorted according to the first timestamp and the second timestamp.

公开(公告)号：US20190303453A1

公开(公告)日：2019-10-03

申请号：US15943372

申请日：2018-04-02

Applicant: Adobe Inc.

Inventor： Russell Stringham

IPC: G06F17/30 ,  H04L29/08

Abstract: Disclosed systems and methods store interaction data by user and date. A computing device receives a unique visitor interaction data representing a first interaction between an entity and a visitor. The computing device accesses a list of file set identifiers. Each file set identifier corresponds to a respective set of users grouped together into a file set. The computing device computes a target file set identifier and matches the target file set identifier to a file set identifier from the list that identifies a file set that stores user interaction data for the entity. The computing device routes the first visitor interaction data to the identified file set. The computing device stores the first visitor interaction data and the second visitor interaction data sorted according to the first timestamp and the second timestamp.