公开(公告)号：US20150088665A1

公开(公告)日：2015-03-26

申请号：US14498494

申请日：2014-09-26

申请人： AOL Advertising Inc.

发明人： Niklas KARLSSON

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0275

摘要： Systems, methods, and computer-readable media are disclosed for controlling the display of digital content to users over an electronic network, such as the Internet. In accordance with one implementation, a computer-implemented method is provided that includes receiving at least one partition and at least one associated candidate promotion and receiving control data and previous engagement data associated with the at least one partition. The method further comprises, for each partition, generating an adjusted model of the control data over a first time period, generating a bid price control adjustment value and a bid price value associated with an earlier time period, and generating a bid uncertainty control adjustment value and a bid uncertainty value associated with an earlier time period. The method further comprises generating a bid price and a bid uncertainty for each candidate promotion, performing a market clearing process using at least one candidate promotion, and serving at least one of the candidate promotions.

摘要翻译： 公开了系统，方法和计算机可读介质，用于通过电子网络（例如因特网）控制向用户显示数字内容。 根据一个实现，提供了一种计算机实现的方法，其包括接收至少一个分区和至少一个相关联的候选促销和接收控制数据以及与所述至少一个分区相关联的先前参与数据。 该方法还包括：对于每个分区，在第一时间段内生成调整后的控制数据模型，生成与较早时间段相关联的投标价格控制调整值和投标价格值，以及生成出价不确定性控制调整值 以及与较早时间段相关联的出价不确定性值。 该方法还包括为每个候选促销生成出价价格和出价不确定性，使用至少一个候选促销来执行市场结算处理，并且为候选促销中的至少一个提供服务。

公开(公告)号：US20130197994A1

公开(公告)日：2013-08-01

申请号：US13668828

申请日：2012-11-05

申请人： AOL Advertising Inc.

发明人： Niklas KARLSSON ,  Jianlong ZHANG ,  Robert Alden LUENBERGER ,  Scott Robert STRICKLAND ,  Yih-Shin Cindy HUANG ,  Seyed Mohammad ZIAEMOHSENI ,  Li YANG ,  Hans W. UHLIG

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241 ,  G06Q30/0242

摘要： System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.

摘要翻译： 提供系统和方法，用于通过电子网络分析和显示数字内容和广告。 根据一个实现，提供了一种方法，其使用至少一个处理器来计算针对特定时间组合，促销槽和用户段的接合度量（包括例如点击概率），以促进 一组促销活动，并计算与促销相关联的目标网页的价值。 然后，该方法可以增加交易指标和价值，以确定促销的估值。 该方法可以通过使用相同方法的后续运行中的先前计算来递归地进行操作。

公开(公告)号：US20150131967A1

公开(公告)日：2015-05-14

申请号：US14539729

申请日：2014-11-12

申请人： AOL Advertising Inc.

发明人： Jaime BATIZ ,  Niklas KARLSSON ,  Robert LUENBERGER

IPC分类号： G06K9/00

CPC分类号： G06K9/00744 ,  G06K9/00765 ,  G06K9/6254

摘要： Systems, methods, and computer-readable media are provided for generating and using models to select thumbnail images for videos. In one exemplary method, the method comprises extracting at least one thumbnail from a video and determining at least one feature present in the at least one thumbnail. The method further comprises sending the extracted at least one thumbnail to one of an editor or at least one viewer. The method further comprises receiving feedback information related to the at least one thumbnail. The method further comprises generating a model and storing the generated model for use in identifying thumbnails for other videos. The model can be generated based on the determined at least one feature and the received feedback information.

摘要翻译： 系统，方法和计算机可读介质被提供用于生成和使用模型来选择用于视频的缩略图。 在一个示例性方法中，该方法包括从视频中提取至少一个缩略图并确定存在于该至少一个缩略图中的至少一个特征。 该方法还包括将所提取的至少一个缩略图发送到编辑器或至少一个观看者之一。 该方法还包括接收与该至少一个缩略图相关的反馈信息。 该方法还包括生成模型并存储生成的模型以用于识别其他视频的缩略图。 可以基于所确定的至少一个特征和接收的反馈信息来生成模型。