公开(公告)号：US11308523B2

公开(公告)日：2022-04-19

申请号：US15457882

申请日：2017-03-13

Applicant: Adobe Inc.

Inventor： Wreetabrata Kar ,  Viswanathan Swaminathan ,  Sarathkrishna Swaminathan

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N21/258 ,  G06F16/435 ,  G06F16/635 ,  H04N21/81

Abstract: This disclosure generally covers systems and methods that determine demographic labels for a user or a group of users by using digital inputs within a predictive model for demographic classification. In particular, the disclosed systems and methods use a unique combination of classification algorithms to determine demographic labels for users as a potential audience of digital content items. When applying the combination of classification algorithms, the disclosed systems and methods use a first classification algorithm to determine user-level-latent features for each user within a group of users based on demographic-label statistics associated with particular digital content items. The disclosed systems and methods then use the user-level-latent features and session-level features (from sessions of each user consuming the digital content items) as inputs in a second classification algorithm to determine a demographic label for each user within the group of users.