公开(公告)号：US11113734B2

公开(公告)日：2021-09-07

申请号：US14996174

申请日：2016-01-14

Applicant: ADOBE INC.

Inventor： Anmol Dhawan ,  Stephane Moreau ,  Sachin Soni ,  Ashish Duggal

IPC: G06Q30/02 ,  G06Q30/06

Abstract: Techniques for generating leads for consumers using IoT devices at brick-and-mortar stores are provided. A retailer can determine a consumer's level of interest in a product and provide information or other benefits to the consumer. In some embodiments, sensor data from at least one of one or more consumer devices or IoT devices are received, the sensor data being indicative of interaction of a consumer with a product. One or more interactions of the consumer with the product are determined based on the received sensor data. An interaction database is searched for an interaction mapped to specific sensor data requirements matching the received sensor data. A leads score is calculated based on the one or more interactions, the leads score indicating an interest level of the consumer in the product. When the leads score exceeds a threshold, a lead is generated for the consumer.

公开(公告)号：US10778622B2

公开(公告)日：2020-09-15

申请号：US15689621

申请日：2017-08-29

Applicant: ADOBE INC.

Inventor： Stephane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

IPC: H04L12/58 ,  G06F3/0484 ,  G06F7/08 ,  G06F3/0481 ,  G06F40/134 ,  G06F3/16

Abstract: An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.

公开(公告)号：US10902498B2

公开(公告)日：2021-01-26

申请号：US15015980

申请日：2016-02-04

Applicant: ADOBE INC.

Inventor： Stephane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

IPC: G06Q30/06 ,  G06Q30/02

Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, an item is detected as being positioned in a physical shopping cart at a first time, the physical shopping cart being use by a user having a user device. At a second time after the first time, the item is detected as being removed from the physical shopping cart. Based on detecting the item as being removed from the physical shopping cart, content related to the item is provided to the user device of the user, the content intended to result in the user purchasing the item.

公开(公告)号：US10528987B2

公开(公告)日：2020-01-07

申请号：US14450729

申请日：2014-08-04

Applicant: Adobe Inc.

Inventor： Sachin Soni ,  Ashish Duggal ,  Stephane Moreau ,  Anmol Dhawan

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: Systems and methods for providing real-time marketing campaigns are disclosed. One disclosed method includes steps of identifying, by a marketing system, a target product for a marketing campaign; executing a real time capture system to requesting and receiving, by a real-time capture system, user comment information from one or more social media sites; determining, by a sentiment engine, sentiments associated with the user comment information about the target product; and identifying, by the marketing system, one or more features of the target product associated with the sentiments and a target population for the marketing campaign based on the user comment information.

公开(公告)号：US10430807B2

公开(公告)日：2019-10-01

申请号：US14602774

申请日：2015-01-22

Applicant: Adobe Inc.

Inventor： Ashish Duggal ,  Stephane Moreau ,  Anmol Dhawan ,  Sachin Soni

IPC: G06Q30/02

Abstract: Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.