公开(公告)号：US20200098015A1

公开(公告)日：2020-03-26

申请号：US16695562

申请日：2019-11-26

申请人： Adobe Inc.

发明人： Deepak Pai ,  Trung Nguyen ,  Sy Bor Wang ,  Jose Mathew ,  Abhishek Pani ,  Neha Gupta

IPC分类号： G06Q30/02

摘要： Systems and methods are disclosed herein for distributing online ads with electronic content according to online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for the online test ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads and online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.

公开(公告)号：US10521828B2

公开(公告)日：2019-12-31

申请号：US15176760

申请日：2016-06-08

申请人： ADOBE INC.

发明人： Deepak Pai ,  Trung Nguyen ,  Sy Bor Wang ,  Jose Mathew ,  Abhishek Pani ,  Neha Gupta

IPC分类号： G06Q30/02

摘要： Systems and methods are disclosed herein for distributing online ads with electronic content according to online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for the online test ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads and online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.

公开(公告)号：US10997634B2

公开(公告)日：2021-05-04

申请号：US16695562

申请日：2019-11-26

申请人： Adobe Inc.

发明人： Deepak Pai ,  Trung Nguyen ,  Sy Bor Wang ,  Jose Mathew ,  Abhishek Pani ,  Neha Gupta

IPC分类号： G06Q30/02

摘要： Systems and methods are disclosed herein for distributing online ads with electronic content according to online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for the online test ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads and online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.