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公开(公告)号：US20190130356A1
公开(公告)日：2019-05-02
申请号：US15801090
申请日：2017-11-01
发明人： Govind P. Balakrishnan , Pradeep Saikalyanachakravarthi Javangula , Oliver Isaac Goldman , Kevin Gary Smith
摘要： A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.
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公开(公告)号：US20190130458A1
公开(公告)日：2019-05-02
申请号：US15801173
申请日：2017-11-01
发明人： Govind P. Balakrishnan , Pradeep Saikalyanachakravarthi Javangula , Oliver Isaac Goldman , Kevin Gary Smith , Ashley Manning Still
摘要： Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Example services include surfacing mockup digital content to inspire content creators, surfacing content scores indicative of how the digital content being created is predicted to perform in relation to target demographic groups, and so on.
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公开(公告)号：US20190108288A1
公开(公告)日：2019-04-11
申请号：US15726168
申请日：2017-10-05
摘要： Attribute control for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components based on fixed and variable attributes specified for these digital content components. Initially, the service provider system receives a component request, requesting that the service provider system provide the digital content components for incorporation with the digital content. The component request specifies fixed and variable content attributes for the provided digital content components. A fixed content attribute is an attribute that is to be included in the provided digital content components. In contrast, a variable content attribute is an attribute that is allowed to vary from one provided digital content component to another.
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公开(公告)号：US20190108250A1
公开(公告)日：2019-04-11
申请号：US15726125
申请日：2017-10-05
摘要： An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.
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