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1.发明授权公开(公告)号：US09129296B2
公开(公告)日：2015-09-08
申请号：US13650249
申请日：2012-10-12
发明人： Oliver Isaac Goldman
CPC分类号： G06Q30/02 , G06N5/003 , G06N5/02 , G06N5/04 , G06N99/005 , G06Q30/0241 , G06Q50/01
摘要： Systems and methods for augmenting recommendation algorithms based on similarity between electronic content items are provided. In one embodiment, a content management application executed by a processor identifies at least one first electronic content item associated with a first client. The content management application determines that the first electronic content item is similar to at least one second electronic content item associated with a second client. The content management application generates an association between the first electronic content item and the second electronic content item. The association is based on the first electronic content item and the second electronic content item being similar to each another. The content management application generates a recommendation output based at least partially on the association between the first electronic content item and the second electronic content item.
摘要翻译： 提供了基于电子内容项之间的相似性来增强推荐算法的系统和方法。 在一个实施例中，由处理器执行的内容管理应用程序识别与第一客户端相关联的至少一个第一电子内容项。 内容管理应用程序确定第一电子内容项目类似于与第二客户端相关联的至少一个第二电子内容项目。 内容管理应用产生第一电子内容项和第二电子内容项之间的关联。 该关联基于彼此相似的第一电子内容项目和第二电子内容项目。 内容管理应用至少部分地基于第一电子内容项和第二电子内容项之间的关联来生成推荐输出。
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公开(公告)号：US20190130356A1
公开(公告)日：2019-05-02
申请号：US15801090
申请日：2017-11-01
发明人： Govind P. Balakrishnan , Pradeep Saikalyanachakravarthi Javangula , Oliver Isaac Goldman , Kevin Gary Smith
摘要： A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.
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公开(公告)号：US20190130458A1
公开(公告)日：2019-05-02
申请号：US15801173
申请日：2017-11-01
发明人： Govind P. Balakrishnan , Pradeep Saikalyanachakravarthi Javangula , Oliver Isaac Goldman , Kevin Gary Smith , Ashley Manning Still
摘要： Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Example services include surfacing mockup digital content to inspire content creators, surfacing content scores indicative of how the digital content being created is predicted to perform in relation to target demographic groups, and so on.
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4.发明申请公开(公告)号：US20140108316A1
公开(公告)日：2014-04-17
申请号：US13650249
申请日：2012-10-12
发明人： Oliver Isaac Goldman
IPC分类号： G06N5/02
CPC分类号： G06Q30/02 , G06N5/003 , G06N5/02 , G06N5/04 , G06N99/005 , G06Q30/0241 , G06Q50/01
摘要： Systems and methods for augmenting recommendation algorithms based on similarity between electronic content items are provided. In one embodiment, a content management application executed by a processor identifies at least one first electronic content item associated with a first client. The content management application determines that the first electronic content item is similar to at least one second electronic content item associated with a second client. The content management application generates an association between the first electronic content item and the second electronic content item. The association is based on the first electronic content item and the second electronic content item being similar to each another. The content management application generates a recommendation output based at least partially on the association between the first electronic content item and the second electronic content item.
摘要翻译： 提供了基于电子内容项之间的相似性来增强推荐算法的系统和方法。 在一个实施例中，由处理器执行的内容管理应用程序识别与第一客户端相关联的至少一个第一电子内容项。 内容管理应用程序确定第一电子内容项目类似于与第二客户端相关联的至少一个第二电子内容项目。 内容管理应用产生第一电子内容项和第二电子内容项之间的关联。 该关联基于彼此相似的第一电子内容项目和第二电子内容项目。 内容管理应用至少部分地基于第一电子内容项和第二电子内容项之间的关联来生成推荐输出。
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5.发明申请公开(公告)号：US20190114664A1
公开(公告)日：2019-04-18
申请号：US15782517
申请日：2017-10-12
发明人： Oliver Isaac Goldman , Thomas William Randall Jacobs , Kent Andrew Edmonds , Kevin Gary Smith , Pradeep Saikalyanachakravarthi Javangula , Ashley Manning Still
IPC分类号： G06Q30/02
摘要： Techniques and systems are described to enable users to optimize a digital marketing content system by analyzing an effect of components of digital marketing content on audience segments, environments of consumption, and channels of consumption. A computing device of an analytics system receives user interaction data describing an effect of user interaction with multiple items of digital marketing content on achieving an action for multiple audience segments. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system generates data identifying different aspects that likely had an effect on the achieving an action on the items of digital marketing content, such as components of the items of digital marketing content, environments of consumption, channels of consumption. The analytics system outputs a result based on the data in a user interface.
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6.发明申请公开(公告)号：US20190114663A1
公开(公告)日：2019-04-18
申请号：US15782457
申请日：2017-10-12
发明人： Oliver Isaac Goldman , Thomas William Randall Jacobs , Kent Andrew Edmonds , Kevin Gary Smith , Pradeep Saikalyanachakravarthi Javangula , Ashley Manning Still
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/0245 , G06Q30/0246 , G06Q30/0276 , G06Q30/0277
摘要： Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.
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