System and Method for Tracking Influence of Online Advertisement on In-Store Purchases
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    发明申请
    System and Method for Tracking Influence of Online Advertisement on In-Store Purchases 审中-公开
    追踪在线广告对店内购买影响的系统与方法

    公开(公告)号:US20140040013A1

    公开(公告)日:2014-02-06

    申请号:US13563332

    申请日:2012-07-31

    IPC分类号: G06Q30/02

    摘要: A method including the steps of generating, using one or more processors, a first statistical model fitted to first data related to in-store purchases resulting from economic browses made by known visitors to an online website, generating, using one or more processors, a bias correction to the first statistical model based on comparison between observed behavior of all unknown visitors to the online website and observed behavior of all known visitors to the online website, applying, using one or more processors, the generated bias correction to the first statistical model so as to obtain a second statistical model fitted to second data related to in-store purchases resulting from economic browses made by unknown visitors to the online website, and calculating, using one or more processors, a total monetary amount resulting from the in-store purchases made by the known and unknown visitors based on the first and second data.

    摘要翻译: 一种方法,包括以下步骤:使用一个或多个处理器,将第一统计模型拟合到与由在线网站上的已知访问者进行的经济浏览相结合的店内购买相关的第一数据,使用一个或多个处理器生成 基于观察到在线网站的所有未知访问者的观察行为与观察到在线网站的所有已知访问者的行为之间的比较来对第一统计模型进行偏差校正,将使用一个或多个处理器的生成的偏差校正应用于第一统计模型 以获得第二统计模型,其适合于由在线网站的未知访问者进行的经济浏览导致的与店内购买相关的第二数据,以及使用一个或多个处理器计算从店内获得的总金额 根据第一和第二个数据,由已知和未知的访问者进行购买。