摘要:
A method including the steps of generating, using one or more processors, a first statistical model fitted to first data related to in-store purchases resulting from economic browses made by known visitors to an online website, generating, using one or more processors, a bias correction to the first statistical model based on comparison between observed behavior of all unknown visitors to the online website and observed behavior of all known visitors to the online website, applying, using one or more processors, the generated bias correction to the first statistical model so as to obtain a second statistical model fitted to second data related to in-store purchases resulting from economic browses made by unknown visitors to the online website, and calculating, using one or more processors, a total monetary amount resulting from the in-store purchases made by the known and unknown visitors based on the first and second data.