公开(公告)号：US06760916B2

公开(公告)日：2004-07-06

申请号：US09836239

申请日：2001-04-18

申请人： Alex Holtz ,  William H. Couch ,  Gilberto Fres ,  Timothy Hamlett ,  Charles Hoeppner ,  Jeffrey L. Parker ,  William Robblee ,  Richard L. Sisisky ,  Robert Snyder ,  Keith G. Tingle ,  Richard Todd ,  Roger Verboncoeur

发明人： Alex Holtz ,  William H. Couch ,  Gilberto Fres ,  Timothy Hamlett ,  Charles Hoeppner ,  Jeffrey L. Parker ,  William Robblee ,  Richard L. Sisisky ,  Robert Snyder ,  Keith G. Tingle ,  Richard Todd ,  Roger Verboncoeur

IPC分类号： H04N710

CPC分类号： H04N21/812 ,  G06Q30/06 ,  G11B27/034 ,  G11B27/105 ,  G11B27/34 ,  H04N5/222 ,  H04N21/25891 ,  H04N21/4622 ,  H04N21/4782

摘要： A multimedia production and distribution system collects or assembles a media production (such as, a news program, television programming, or radio broadcast) from a variety of sources, including television stations and other media hosting facilities. The media production is categorized and indexed for retrieval and distribution across a wired or wireless network, such as the Internet, to any client, such as a personal computer, television, or personal digital assistant. A user can operate the client to display and interact with the media production, or select various options to customize the transmission or request a standard program. Alternatively, the user can establish a template to generate the media production automatically based on personal preferences. The media production is displayed on the client with various media enhancements to add value to the media production. Such enhancements include graphics, extended play segments, opinion research, and URLs. The enhancements also include advertisements, such as commercials, active banners, and sponsorship buttons. An advertisement reporting system monitors the sale and distribution of advertisements within the network. The advertisements are priced according to factors that measure the likelihood of an advertisement actually being presented or viewed by users most likely to purchase the advertised item or service. The advertisement reporting system also collects metrics to invoice and apportion income derived from the advertisements among the network participants, including a portal host and/or producer of the content.

摘要翻译： 多媒体制作和分发系统从各种来源（包括电视台和其他媒体托管设施）收集或组装媒体制作（如新闻节目，电视节目制作或无线电广播）。 媒体制作被分类和索引，用于通过有线或无线网络（例如因特网）检索和分发给任何客户端，例如个人计算机，电视或个人数字助理。 用户可以操作客户端来显示和与媒体制作交互，或者选择各种选项来定制传输或请求标准节目。 或者，用户可以建立模板以根据个人喜好自动生成媒体制作。 媒体制作在客户端上显示各种媒体增强功能，为媒体制作增添价值。 这些增强功能包括图形，扩展播放片段，意见调查和URL。 增强功能还包括广告，如广告，活动横幅和赞助按钮。 广告报告系统监控网络内广告的销售和分发。 广告的价格是根据测量广告真正被最可能购买广告的商品或服务的用户呈现或观看的可能性的因素定价的。 广告报告系统还收集来自网络参与者（包括门户主机和/或内容的制作者）的广告中的发票和分配收入的指标。