Position-based auction
    2.
    发明授权
    Position-based auction 有权
    基于位置的拍卖

    公开(公告)号:US08799139B1

    公开(公告)日:2014-08-05

    申请号:US11692030

    申请日:2007-03-27

    IPC分类号: G06Q40/00

    CPC分类号: G06Q30/08

    摘要: A method is described that includes accessing bids for ranked goods and minimum rank indicators that each specifies a lowest rank for a good that is acceptable to a bidder, assigning a ranked good to a first bidder based on a first bid and a first minimum rank indicator each associated with the first bidder, and outputting a signal indicative of a cost of the assigned rank good based on a second bid associated with a next highest bidder having a second minimum rank indicator that specifies a rank that is inclusive of a rank of the ranked good assigned to the first bidder.

    摘要翻译: 描述了一种方法,其包括访问排名商品的投标和每个指定投标人可接受的商品的最低排名的最低等级指标,基于第一投标和第一最低排名指标向第一投标人分配排名的商品 每个与第一投标人相关联,并且基于与具有第二最小排名指示符的下一个最高出价者相关联的第二投标,输出指示所分配的排名的成本的信号,所述第二最低出价指标指定包括所述排名的排名的排名 好的分配给第一个投标人。

    ALLOCATION OF PRESENTATION POSITIONS
    3.
    发明申请
    ALLOCATION OF PRESENTATION POSITIONS 审中-公开
    展示位置分配

    公开(公告)号:US20090248513A1

    公开(公告)日:2009-10-01

    申请号:US12060758

    申请日:2008-04-01

    IPC分类号: G06Q30/00 G06F17/18 G06F15/00

    摘要: Co-performance measurements can be determined for a plurality of content items, each co-performance measurement being associated with a corresponding content item and each co-performance measurement being a measure of the effect of the corresponding content item on the performance of one or more other content items that are presented with the corresponding content item. A set of content items can be selected for presentation to a viewer, wherein the set of content items comprises the content items that maximize a cumulative performance of the set of content items. Each content item can be assigned to a presentation position based on the co-performance measurement of each content item.

    摘要翻译: 可以针对多个内容项来确定共同性能测量,每个共同性能测量与相应的内容项相关联,并且每个共同性能测量是对应内容项对一个或多个表现的影响的度量 与相应的内容项目呈现的其他内容项目。 可以选择一组内容项目以呈现给观看者,其中所述一组内容项目包括最大化所述一组内容项目的累积性能的内容项目。 可以基于每个内容项的共同性能测量将每个内容项目分配给呈现位置。

    System and method for determining an element value in private datasets
    4.
    发明授权
    System and method for determining an element value in private datasets 有权
    用于确定私有数据集中元素值的系统和方法

    公开(公告)号:US08738387B2

    公开(公告)日:2014-05-27

    申请号:US10976558

    申请日:2004-10-29

    IPC分类号: G06Q10/00

    CPC分类号: G06F17/30536 G06Q10/04

    摘要: A system and method is disclosed for determining a value of an element, having a k-th rank. The method discloses: calculating a total number of elements in a first and second dataset; prohibiting parties from accessing each other's dataset; ranking the elements within each dataset; computing a total number of elements in the datasets each having a value less than a test value; computing a total number of elements in the datasets each having a value greater than the test value; and setting the value of the element, having the k-th rank, equal to the test value, if the total number of elements having values less than the test value is ≦ the k-th rank minus one, and the total number of elements having values greater than the test value is ≦ the total number of elements minus the k-th rank. The system discloses means for practicing the method.

    摘要翻译: 公开了一种用于确定具有第k等级的元素的值的系统和方法。 该方法公开:计算第一和第二数据集中的元素的总数; 禁止各方访问对方的数据集; 排列每个数据集中的元素; 计算每个具有小于测试值的值的数据集中的元素的总数; 计算每个具有大于测试值的值的数据集中的元素的总数; 如果具有小于测试值的元素的总数为&nlE,则将具有第k个等级的元素的值设置为等于测试值; 第k个等级减去1,并且具有大于测试值的值的元素的总数为≦̸ 元素的总数减去第k个等级。 该系统公开了实施该方法的手段。

    Hybrid online auction
    5.
    发明授权
    Hybrid online auction 有权
    混合在线拍卖

    公开(公告)号:US08204818B1

    公开(公告)日:2012-06-19

    申请号:US12041524

    申请日:2008-03-03

    申请人: Gagan Aggarwal

    发明人: Gagan Aggarwal

    IPC分类号: G06Q40/00

    摘要: Methods, systems, and apparatus, including computer program products. First auction bids of a first type and second auction bids of a second type for placement of content items are received. Each of the first and second auction bids received including a corresponding bid price. The first auction bids are assigned to bid positions according to the corresponding bid prices. The second auction bids are assigned to bid positions according to a profit measure associated with each of the second bids and the bid positions. The assigned positions of the first and second bids define results of an auction for the placement of the content items.

    摘要翻译: 方法,系统和设备,包括计算机程序产品。 接收第一种类型的第一类拍卖和第二种用于放置内容项目的第二类竞价。 收到的第一和第二次拍卖中的每一个都包括相应的出价。 第一个拍卖出价根据相应的出价价格分配到出价位置。 根据与第二次出价和出价位置中的每一个相关联的利润度量,将第二拍卖出价分配给投标头寸。 第一和第二出价的分配位置定义了用于放置内容项目的拍卖结果。

    System and method for determining an element value in private datasets
    6.
    发明申请
    System and method for determining an element value in private datasets 有权
    用于确定私有数据集中元素值的系统和方法

    公开(公告)号:US20060095378A1

    公开(公告)日:2006-05-04

    申请号:US10976558

    申请日:2004-10-29

    IPC分类号: G06Q99/00

    CPC分类号: G06F17/30536 G06Q10/04

    摘要: A system and method is disclosed for determining a value of an element, having a k-th rank. The method discloses: calculating a total number of elements in a first and second dataset; prohibiting parties from accessing each other's dataset; ranking the elements within each dataset; computing a total number of elements in the datasets each having a value less than a test value; computing a total number of elements in the datasets each having a value greater than the test value; and setting the value of the element, having the k-th rank, equal to the test value, if the total number of elements having values less than the test value is ≦ the k-th rank minus one, and the total number of elements having values greater than the test value is ≦ the total number of elements minus the k-th rank. The system discloses means for practicing the method.

    摘要翻译: 公开了一种用于确定具有第k等级的元素的值的系统和方法。 该方法公开:计算第一和第二数据集中的元素的总数; 禁止各方访问对方的数据集; 排列每个数据集中的元素; 计算每个具有小于测试值的值的数据集中的元素的总数; 计算每个具有大于测试值的值的数据集中的元素的总数; 并且如果具有小于测试值的值的元素的总数为<=第k个等级减去1,则将具有第k个等级的元素的值设置为等于测试值 具有大于测试值的值的元素是<=元素的总数减去第k个等级。 该系统公开了实施该方法的手段。

    Calculating flight plans for reservation-based ad serving
    7.
    发明授权
    Calculating flight plans for reservation-based ad serving 有权
    计算基于预订的广告投放的飞行计划

    公开(公告)号:US09053492B1

    公开(公告)日:2015-06-09

    申请号:US11551151

    申请日:2006-10-19

    IPC分类号: G06Q30/00 G06Q30/02

    CPC分类号: G06Q30/0224

    摘要: The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logically remote network property associated with a publisher. The network property is associated with at least one product catalog representing a package of network ad slots. The software may then generate an ad service flight plan for serving various ones of a plurality of ads associated with a first of the network ad slots using an iterative solution on the directed graph.

    摘要翻译: 本公开提供了用于支持服务器端产品目录的系统,方法和软件的各种实施例。 用于管理广告投放的软件可以包括体现在媒体上的计算机可读指令,并且可操作以识别代表与发布者相关联的逻辑上远程网络属性的逻辑上的局部有向图。 网络属性与至少一个表示网络广告位包的产品目录相关联。 然后,软件可以使用有向图上的迭代解决方案生成用于服务与第一网络广告时隙相关联的多个广告中的各种广告的广告服务飞行计划。

    Selection and display of online advertisements
    8.
    发明授权
    Selection and display of online advertisements 有权
    在线广告的选择和显示

    公开(公告)号:US08682720B1

    公开(公告)日:2014-03-25

    申请号:US12982144

    申请日:2010-12-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02

    摘要: This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a collection of advertisement candidates for display in an online medium, the advertisement candidates each assigned a quality score calculated based at least in part on a measure indicative of relevance of the respective advertisement candidate to online content for concurrent display in the online medium, determining a score threshold based at least in part on relationships among multiple quality scores of the quality scores associated with the advertisement candidates in the collection of advertisement candidates, and based on the determined score threshold, identifying a subset of advertisement candidates of the collection for display. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

    摘要翻译: 本规范描述了与在线内容显示相关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括接收用于在在线媒体中显示的广告候选者的集合的方法中,每个广告候选人分配了至少部分地基于度量计算的质量得分 指示相应的广告候选者与在线媒体的在线内容的相关性,用于至少部分地基于在广告候选者的收集中与广告候选者相关联的质量得分的多个品质分数之间的关系确定分数阈值, 并且基于所确定的分数阈值,识别用于显示的集合的广告​​候选的子集。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。