公开(公告)号：US12020282B1

公开(公告)日：2024-06-25

申请号：US18109784

申请日：2023-02-14

Applicant: Amazon Technologies, Inc.

Inventor： Abhay Doke ,  Vinod Krishnan Kulathumani ,  Austin Reiter

IPC: G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0242 ,  G06T7/70 ,  G06V10/26 ,  G06V10/70

CPC classification number: G06Q30/0244 ,  G06Q30/0204 ,  G06Q30/0246 ,  G06T7/70 ,  G06V10/26 ,  G06V10/70 ,  G06T2207/30201

Abstract: Systems and techniques for displaying advertisements on a digital display and gathering impression and view data related to the advertisement that may be used to refine or score the advertisements for greater effectiveness. The impression and view data may be used to identify effective portions of advertisements and subsequently to train a machine learning model to predict impression data for advertisements that may be used to iteratively improve the advertisements.